QUALITATIVE

RESEARCH

T E A M 7
T E A C H E R : V I C T O R N E S T O R A G U I R R E S O T E L O

THE

QUALITATIVE
RESEARCH
PROCESS

GABRIELA FÉLIX RIVERA | 2002927

ELISA MONSERRAT GARZA PÉREZ | 1996956
ANA GABRIELA GONZÁLES TREJO | 1904343
KENIA YAZMIN HERRERA CASTILLO | 1861341
QUALITATIVE
RESEARCH

CONTENT
INTRODUCTION
METHODOLOGY & IMPLEMENTATION
PROBLEM STATEMENT
DATA COLLECTION & ANALYSIS
HYPOTHESIS
REPORT OF THE RESULTS
BACKGORUND
OTHER METHODOLOGIES
OBJECTIVES
CONCLUSION
JUSTIFICATION
 QUALITATIVE
RESEARCH

INTRODUCTION
Qualitative research gathers participants' experiences, perceptions, and
behavior. Instead of asking for numbers it asks the how or why of a
phenomenon happening in society. It also gives us the ability to explain
processes and patterns of human behavior that can be difficult to
quantify.
The different steps to carry it out will be explained.
 QUALITATIVE
RESEARCH

PROBLEM
STATEMENT
IT IS THE PROBLEM WE WANT TO
SOLVE

It has to be brief and concise without including

detailed data. Its purpose is to explain and
summarize why it is important to study, investigate
or solve a problem.
 QUALITATIVE
RESEARCH

HYPOTHESIS
USED IN THE FORM OF A CLEAR STATEMENT CONCERNING THE PROBLEM TO BE INVESTIGATED.

Guided by research questions and general

Not formulated precisely as a
objectives. Research questions are usually
specific statement that can be
broad and open-ended, and are used to guide
directly proved or disproved, because the exploration and understanding of the
qualitative research focuses more on phenomenon of interest. They may emerge
understanding the nature, meaning during the research process, and their
formulation may evolve as data are collected
and context of a phenomenon.
and analyzed.
 QUALITATIVE
RESEARCH

BACKGROUND
OR LITERATURE REVIEW

What do people before us have

1 discovered or already know? 3 Serves to formulate research questions.

Past events and developments.

Helps to contextualize the need and relevance of the study,

2 4
Teoretical frameworks or conceptual approaches of
identify gaps in knowledge, establish the connection
reference.
between the research problem and existing knowledge in
Previous literature research
the field, and generate relevant research questions.
Empirical context.
 QUALITATIVE
RESEARCH

OBJECTIVES
CLEAR AND SPECIFIC STATEMENTS DESCRIBING WHAT THE
STUDY IS INTENDED TO ACHIEVE

OBJECTIVES 01
Guide the design and conduct of the research, as well as the
interpretation of the results. Broader and exploratory as they focus on
understanding social, cultural or human phenomena from a holistic and
contextualized perspective.

OBJECTIVES 02
Must be clear, achievable, and consistent with the methodological approach
and the data collection / analysis methods to use.
 QUALITATIVE
RESEARCH

JUSTIFICATION
OR THEORETICAL FRAMEWORK

When doing a research it’s of great importance to know

and state the reason or the why this is being studied or
conducted.
It is also known as “rationale” and its purpose is to
explain or justify the objective of the study by making an
analysis of previous documents on the subject that
don’t answer to our main problem.
 QUALITATIVE
RESEARCH

METHODOLOGY &
IMPLEMENTATION
Researchers immerse themselves in the TRIANGULATION
research setting, observing and Qualitative researchers often employ
participating in the activities of the triangulation, which involves using multiple
participants to gain firsthand insights into data sources, methods, and researchers to
their behaviors, interactions, and enhance the credibility and validity of the
experiences. findings.
DATA COLLECTION
& ANALYSIS
COLLECTION
ANALYSIS

QUALITATIVE
RESEARCH
Qualitative researchers use various
methods to collect data, including Qualitative data analysis involves
interviews, focus groups, systematically organizing, coding, and
observations, and document analysis. interpreting textual or visual data to
These methods allow researchers to identify patterns, themes, and
gather detailed insights and relationships. Common techniques
understandings from participants' include thematic analysis, content
experiences and viewpoints. analysis, and grounded theory.
 QUALITATIVE
RESEARCH

REPORT OF
THE RESULTS
After the data analysis, qualitative
research results could be in various
formats. It could be a synthesis and
interpretation presented with
excerpts from the data. Results
also could be in the form of themes
and theory or model development.
 QUALITATIVE

OTHER
RESEARCH

METHODOLOGIES
Grounded Seeks to understand the
Ethnography Involves in-depth examination
theory essence of human experiences
of a single case or a small by exploring individuals'
number of cases to explore subjective perceptions,
Involves immersive, long-term
complex phenomena within It is an inductive approach to meanings, and lived
fieldwork in natural settings,
their real-life context. qualitative research aimed at experiences related to a
such as communities,
Researchers collect and generating theories or particular phenomenon.
organizations, or cultures.
analyze various types of data conceptual frameworks Researchers use methods such
Researchers observe and
to develop a detailed grounded in the data. as interviews and reflective
participate in the daily lives of
understanding of the case. Researchers collect and analyze writing to elicit rich
participants to understand their
data iteratively, constantly descriptions of experiences.
behaviors, beliefs, and social
dynamics within their cultural
context.
Case study comparing and refining concepts
and categories until theoretical Phenomenology
saturation is reached.
 QUALITATIVE
RESEARCH

CONCLUSION
Qualitative research is a helpful tool for gaining insights into human behavior,
experiences, and societal phenomena. By following the fundamental steps, we
can design a well-structured interpretative qualitative data analysis research study
that yields relevant and actionable results, capturing the complexity of human
experience and providing a strong basis for informed decision making and
meaningful social action.
 QUALITATIVE
RESEARCH

THANK YOU
 REFERENCES
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What is the justification of a research? | Editage Insights. (2020, February 28). Editage Insights.
https://www.editage.com/insights/what-is-the-justification-of-a-
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