Variety

refers to any variant of a language which can be suffiently delimited from one another

Pidgin -
is a new language which develops in situations where speakers of different languages need to
communicate but do not share a common language.

Lexifier
is a particular language where the vocabulary of a pidgin comes from.

Creole
is a pidgin that becomes the first language of a children and the mother tongue of a community.

Regional Dialect
is not a distinct language but a variety of a language spoken in a particular area of a country.

Minority Dialect
is a variety used as a marker of identity, usually alongside a standard variety, by the members of a
particular minority ethnic group.

Indigenized Varieties
are spoken mainly as second languages in ex-colonies with multilingual populations.

Register
defined as the way a speaker uses language differently in different circumstances.
Register
determined by factors as social occasion, context, purpose, and audience.
Register
determine the vocabulary, structure, and some grammar in one's writing and even in one's oral
discourse.

Frozen
It refers to historic language that is intended to remain unchanged.

Formal
is used in professional, academic, or legal settings where communication is expectrd to be respectful,
uninterrupted, and restrained.

Consultative
is used in conversation when they are speaking with someone who has specialized knowledge or who
is offering advice.

Casual
is used when they are with friends, close acquaintances and co-workers, and family.

Intimate
is reserved for special occasions, usually between only two people and often in private.

Formal Language Register

- is more appropriate for professional writing and letters to a boss or a stranger

- is impersonal, meaning, it is not written for a specific person

and without emotion.

Informal Language Register

is conversational and appropriate when writing to friends and people you know very well.
Neutral Language Register
- is not necessarily formal or informal.
- is used to deliver facts.

Linguistic Landscape
is the visibility and salience of languages on public and commercial signs in a given territory or region.
Linguistic Landscape
is a thing that one can see that do not necessarily need words to express a thought.

Official Signs
are produced with a top down discourse
Signs Produced by an Individual or a Group but Not Officially Recognized
has bottom up discourse.

Geosemiotics
the study of social meaning of the material placement of signs and discourses and of our actions in
the material world.

Regulatory if it indicates authority and is official or legal prohibitions.

Infrastructural - if it labels things or directs for the maintenance of a building or any infrastructure.

Commercial
advertises of promotes a product, an event, or a service in commerce.

Transgressive
if it violates (intentionally or accidentally)the conventional semiotics or is in wrong place.

Graffiti
is an unsanctioned urban text. it conveys power and control to the person or group behind the
production of it.
Graffiti
it is a way for disempowered people to make a visible mark, to disrupt the landscape that is
increasingly occupied by the increasingly powerful.

Netizen
these are the people who go online.
Netizen
is an abstraction of the words internet and citizen.
Netizens
are metaphorically considered as the netizens of the virtual world.

YouTube
is an American video-sharing platform headquarted in San Bruno, California, USA.

Tweets
An American microblogging and social networking service on which users post and interact with
messages also known as ______.

Twitter
provides opportunities and resources for making choices in how we create a personalized linguistic
and semiotic landscape.

Memes
is a term given to any posts, language or photo that has an uptakr to a social, moral, or political idea
that most of the time seems funny
Memes
are contagious patterns of cultural information that get passed from mind to mind and directly
generate and shape the mindsets and actions of a social group.

Communication Strategy
- it is the blueprint or plan.
- it maps the hows to conveying a message.
- it is designed to help people communicate effectively and accomplish individual or organizational

objectives.
- it is also defined as the choice of the most useful objectives of communication, and recognition of a
particular brand and its strategies in terms of attitude.

Verbal Communication Strategy

can either be written and oral communication.

Written Communication
comprises e-mails, chat, fax messages, and text messages.

Oral Communication
may involve phone calls, video chats, aside from face-to-face conversation.

Non-verbal Communication Strategy

Is more on visual cues such as facial reactions, body language,voice tone and the physical distance
between communicators.

Visual Communication Strategy

provides documentation in school and in workplaces.

Objectives
communication strategy should be aligned closely to your individual or organizational plan.
Objectives
if presenting on your own, you should clarify your personal objectives ;if speaking for and in behalf of
an organization, you should look at you organization's vision, mission, and goals.

General
is a broad indication of what you are trying to accomplish.

Specific
describe the outcome you are seeking.

Audiences
whom you need to communicate with to achieve your personal or organizational goal or objectives.

Messages
communication is all about storytelling; thus, always use an interesting narrative, human interest
stories, and imagery.

Thesis Statement
- Adler, et al. (2012) suggested that you should develop this.
- is the central or key idea.
- it is a single sentence that summarizes your message.

Context
influences what you say or how you say it.
Tools and Activities
Identify the most appropriate tools and activities to be used in communicating the messages to the
audience.

Resource and Time

- ensure the availability of the resources and set an expected timescale for your communication
strategy.
- remember to check if the equipment that you will use are ready and working.
- be mindful of the time alloted for you.

Evaluation
Self-assessment questions.