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Document Code: DCAVRKMI-F-URFR
MANUEL S. ENVERGA UNIVERSITY FOUNDATION

Lucena City Document Title: Undergraduate Research Final Report
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DR. CESAR A. VILLARIBA RESEARCH AND Effectivity Date: August 2022
KNOWLEDGE MANAGEMENT INSTITUTE Prepared by: DCAVRKMI
Reviewed by: QMR
QUALITY FORM Approved by: President
Locations in Second District that are Potential Tourist Destinations: A Basis for a
Proposed Travel Plan
An Undergraduate Research Presented to the College of International Tourism and

Hospitality Management of Manuel S. Enverga University Foundation-Candelaria, Inc.
In Partial Fulfillment of the Requirements in Research in Tourism 1 for the

Degree, Bachelor of Science in Tourism Management
by
Denese Allen B. Aguila

Young Mi Lee
November 2023
Approval Sheet
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Table of Contents
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List of Figures and Tables

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Acknowledgments
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Locations in Second District that are Potential Tourist Destinations: A

Research Title:
Basis for a Proposed Travel Plan
Name of Researcher : Denese Allen B. Aguila & Young Mi Lee

Degree : Bachelor of Science in Tourism Management
Specialization : -
Name of Research Adviser : Dr. Juanda Lee T. Rayos
1. Platform/s Thematic Areas (Based on MSEUF Research Agenda 2019 – 2030)

Check applicable boxes:
☐ Technology, Engineering, and Industry 4.0 Research
☐ Environmental Protection, Development, and Conservation Research
☐ Business, Economics and Industry 4.0 Research
☐ Politics, Society, and Culture Research
☐ Legal, Law Enforcement, and Criminology Research
☐ Health Research, Development, Innovation, and Extension
☒ Education 4.0 and Workforce 4.0 Research
2. Sustainable Development Goals (SDGs)

(Depending on the platform, you may check more than one SDG)
☐ SDG 1. End poverty in all its forms everywhere.
☐ SDG 2. End hunger, achieve food security and improved nutrition and promote
sustainable agriculture.
☐ SDG 3. Ensure healthy lives and promote well-being for all at all ages.
☐ SDG 4. Ensure inclusive and equitable quality education and promote lifelong learning
opportunities for all.
☐ SDG 5. Achieve gender equality and empower all women and girls
☐ SDG 6. Ensure availability and sustainable management of water and sanitation for all.
☐ SDG 7. Ensure access to affordable, reliable, sustainable & modern energy for all
☒ SDG 8. Promote sustained, inclusive and sustainable economic growth, full and
productive employment and decent work for all.
☐ SDG 9. Build resilient infrastructure, promote inclusive and sustainable industrialization
and foster innovation.
☐ SDG 10. Reduce inequality within and among countries.
☐ SDG 11. Make cities and human settlements inclusive, safe, resilient and sustainable.
☐ SDG 12. Ensure sustainable consumption and production patterns.
☐ SDG 13. Take urgent action to combat climate change and its impacts.
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☐ SDG 14. Conserve and sustainably use the oceans, seas and marine resources for
sustainable development.
☐ SDG 15. Protect restore and promote sustainable use of terrestrial ecosystems,
sustainably manage forests, combat desertification and reverse land
degradation and halt biodiversity loss.
☐ SDG 16. Promote peaceful and inclusive societies for sustainable development, provide
access to justice for all and build effective, accountable and inclusive institutions
at all levels.
1. Abstract (maximum of 250 words)
4. Background
4.1. Rationale of the research - LEE
Tourist Destinations must stay competitive at all times, since there is a wide array of
destinations that tourists may choose from, which concludes that in order for tourists to consider
going to the destinations, one must stand out and keep up with other competitors aside from just
relying on its tourist attractions. According to the study of Cronjé and Du Plessis (2020),
“competitiveness is an important aspect when considering the development and promotion of a
destination.” One example way of staying competitive as per according to the study of Wang et
al. (2019) is through the utilization of Unique Selling Proposition (USP) such as tourism slogans
which is a significant component of destination branding and marketing.
Tourist Attractions are commonly the reasons why travelers go to a specific destination,
since most destinations nowadays have particular attractions that act as a pull factor for tourists
to visit the said destination, such as the Eifel tower that attracts travelers to visit Paris. Other
example also includes Statue of Liberty in New York, Great Wall of China in Beijing, Taj Mahal in
India (Wijs, 2021). For that reason, it then drives tourists to desire more and experience for
themselves the said attractions and visit the destination as more and more travelers spread
positive feedback or what is commonly known as “Word of Mouth” (Xu et al., 2020).
However, no matter how rich a destination is with a tourist attraction, one can still fail to
entice the tourists to visit or desire the attractions without proper marketing. According to
Revfine (2023), in order to stand out among the other competitors, marketing plays a major role
in the Tourism Industry to attract future visitors, aside from its tourist attractions. Recent study of
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Hasan and Islam (2023), about The Effect of Marketing Mix (7Ps’) on Tourists’ Satisfaction: A
Study on Cumilla shows that 5 out of 7 marketing mix element is correlated with the tourist’s
satisfaction, but the stated city in Bangladesh does not utilized a satisfactory advertisement and
tourism process. For that reason, tourists are unfamiliar and have no desire to visit the said
destination even if it has tons of tourist attractions to offer.
This research is anchored on Push and Pull Theory of Tourist Motivation by Dann
(1977), as well as the Beyond the Theory of Destination Image by Madden et al. (2016). To
elaborate the Push and Pull Theory of Tourist Motivation, it tackles the push and pull factors as
motivators of tourists to travel which then affect the destination image. As for the relation
between the theoretical to the said study, the pull factors of the theory include the attractions
which is the independent variable of the researchers that affect the destination as travel worthy
similar to the concept of the presented theory. On the other hand, Beyond the Theory of
Destination Image tackles the non-motivational factors that influence in shaping as well the
destination image, which are personal experiences, social influences, media representations,
and destination’s physical attributes and infrastructure. In relation to this, the non-motivational
factors specifically the physical attributes are connected to the basis of the study in identifying
the qualities of tourist attractions in Candelaria Quezon that affect the destination image since it
will be recognize as travel worthy destinations.
To introduce, the study the of the researchers is entitled: “Locations in Second District
that are Potential Tourist Destinations: A Basis for a Proposed Travel Plan” which aims to
identify the following: tourist attractions in Candelaria Quezon that are considered as travel
worthy destinations, qualities of tourist attractions in Candelaria that make them travel worthy,
and lastly the promotions provided by the LGU to make the destinations travel worthy. By
conducting this study, the researchers may provide a supporting hand in its municipality by
providing a basis for a proposed travel plan specifically travel brochure which according to
Furnama and Rosa (2020), travel brochures play a crucial role in promoting a destination and to
increase tourist arrivals and one of the advertisements that must be considered to promote
tourist attractions. The linguistic style utilized in tourism advertisements, both verbal and visual,
plays an essential influence in the promotion of tourist attractions.
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According to Kay (2018), “The Candelaria or Bayan ng Candelaria is recognized as a

first class municipality in the Quezon Province, as well as the third most populous province in
Quezon and second largest industrial center next to Lucena City that give tons of job
opportunities due to its coconut factories and oil refineries”, the researchers then intend to
further expand what the Municipality of Candelaria can offer when it comes to Travel and
Tourism Industry by providing a basis for a proposed travel plan base on the identified travel
worthy destinations, as there are numerous tourist attractions in Candelaria that are not widely
recognized.
Overall, in this study, the researchers aim to determine the tourist attractions in
Candelaria Quezon as a Travel Worthy Destinations toward the guest visit in the town, as well
as the promotions provided by the LGU to make the destinations travel worthy. Furthermore, by
conducting the study, the researchers will be able to contribute to the Municipality, specifically to
the Municipal Planning and Development Coordinator, by proposing a basis travel plan for
Candelaria. In this way, the municipal may also gain knowledge about the perspective of
visitors; both residents and non-residents, beneficial in identifying what needs to be further
enhanced and improved to the tourist attractions of Candelaria to increase tourists’ arrival.
4.2. Purpose of the research
This research aims to investigate the Locations in Second District that are Potential
Tourist Destinations. Specifically, it seeks to answer the following questions:
1. What locations in the Second District that have the potential of becoming tourist
destinations?
2. What are the qualities of these locations that make them travel worthy?
3. What support are provided by the LGU to help develop these locations as tourist
destinations?
4.3. Theoretical Framework - DENESE

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DANN’S THEORY OF PUSH AND PULL MOTIVATIONS
This study is based on the motivation theory derived from the works of Dann (1977) that
has been further explored and expanded upon by other scholars. And since tourists travel for a
reason which could be for leisure purposes, self-relaxation, or business, the motivation theory
then further examines the various aspects that impact an individual's motivation to visit a
particular destination that are divided into two factors, which are the push factors refers to as the
need to travel and pull factors which is the travel attractions.
To elaborate the theory, push factors to the motivation of tourists to travel include first the
hierarchy of needs proposed by Maslow, personal factors, and lastly the demographic profile.
On the other hand, pull factors which primarily center on travel attractions are aspects that
travelers take into account prior to their trip that include information, attractions, infrastructure,
food, accommodation, and transport. These several aforementioned variables are stated to
contribute in influencing and motivating the tourists to prompt and embark on their travel
journey.
To sum up, motivation theory of the destination image was employed by the researchers
in this study as it addresses the push and pull factors that influence visitor's motivation to travel,
since it is a popular theory to explain why travelers opt to travel to a particular location over
others (Said & Maryono, 2018). Regarding the connection between the theoretical framework
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and the proposed study, the theory's pull factors encompass the attractions that serve as the
independent variable of the researchers that affect the destination as travel worthy similar to the
concept of the presented theory.
This study is also based on the Beyond the Motivation Theory of Destination Image by
Madden et al. (2016). In the field of travel and tourism industry, destination image is one of the
terms being used that pertains to the cognitive representation or subjective understanding that
individuals, particularly prospective visitors, have regarding a specific travel destination. The
concept of place covers a diverse array of components, including but not limited to the physical
environment, cultural aspects, level of safety, quality of hospitality, and availability of amenities
often associated with a particular location.
To elaborate, the Beyond the Motivation Theory of Destination Image is considered as

one of the fundamental theories in the tourism industry, as it tackles the various factors that
influence the tourists in shaping the image of one’s destination that expand to the common
knowledge of motivation as its only factors. According to Solnet et al (2014), “Destination
attributes are essential to the tourism industry and tourist’s decision process as they often are
the reason for visiting a particular place or a destination.” Therefore, the conclusion of the
Beyond the Motivation Theory of Destination Image also includes the non-motivational factors
which are the personal experiences, social influences, media representations, and destination’s
physical attributes and infrastructure.
Now in relation to this study, the researchers used the Beyond the Motivation Theory of
Destination Image, since it tackles the non-motivational factors, specifically the destination’s
physical attributes and infrastructure that is stated to be included in attracting the tourists and
formulation of the image. Therefore, it can then be highly conclude that this study is correlated
with the said theory since the basis of identifying the Tourists Attractions in Candelaria Quezon
as Travel Worthy Destinations is through the qualities or physical attributes of the proposed
attractions.
4.4. Literature Survey

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TOURIST ATTRACTIONS
According to the study of Magboo et al., (2019) entitled, “Impacts of Tourist Attraction in
the Community of one City in the Philippines”, A tourist attraction is a place of interest where
visitors can go to well-known locations that typically have natural resources, historical
significance, beaches, religious tourism, and cultural value. Additionally, an attraction is defined
by the features of an area that allow visitors to contribute to the growth of the area by adhering
to environmental regulations. And since the study claims that tourism and its associated
activities invariably generate both positive and negative consequences that are consistently
perceived and encountered by people residing in regions hosting tourist destinations, the
findings shows that socio-cultural, environmental, and economic aspects are the said impacts of
tourist attraction that are widely acknowledged.
Now recent study of de Wijs (2021) regarding on “Are attractions the main influencing
factor for motivating tourists to travel to Dubai?” shows that some individuals travel for beyond
leisure purposes, such as business or visiting acquaintances – which conclude that Tourist
attractions may not be the exclusive driving force for tourists to visit Dubai, but still plays a major
role in inspiring tourists to travel to Dubai to experience for themselves the diverse array of
attractions and tourist activities. To further support the study, the findings also shows that some
certain attractions and activities hold greater significance in their ability to attract tourists
compared to others.
According to Hanghey (2020) as cited in Preniqi (2020), Digital marketing has emerged
as a prevailing trend in contemporary business practices that is widely employed by several
industries as a means of enticing customers. This trend is also observed within the tourism
sector where the researchers states that, “Many destinations have adopted the use of digital
marketing tools, particularly the social media to spread the beauty of the destinations,
attractions and the activities”. For that reason, it can be state that, aside from attractions and
destinations, marketing plays a significant role in captivating the visitors to travel and desire
what is being promoted since Evangelista (2022) also conducted a study that aims on
enhancing the Digital Marketing Tools and Strategies of Tourist Attractions in Quezon Province,
since the destination is stated to have a potential in nature tourism that possesses unspoiled
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coastlines, rich culture, vibrant celebrations, hospitable locals, a wide variety of delectable local
cuisine, convenient access to transit hubs, picturesque landmarks, and numerous religious
tourism sites.
One of the top attractions in Quezon Province is Villa Escudero Plantations and Resort
that is one of the nation's oldest resorts, frequently highlighted in regional tourism publications,
television programs, and websites which were later on become a popular destination for
travelers wishing to learn more and engage with Filipino history and culture over the years.
Another prominent attraction of the Province of Quezon also includes Kamay ni Hesus also
known as the Kamay ni Hesus Healing Church that holds a significant position among the
religious landmarks in the province of Quezon. It is also revered as a holy and spiritual location
by the local people. Visitors have the option to explore the renowned enormous statue of Jesus
Christ, situated on a hill that necessitates climbing a staircase of 300 steps. Furthermore,
Borawan Island is renowned for being one of the well-visited beaches in the province of Quezon
and a well-liked location for overnight campers. The name "Borawan" is derived from the
combination of the names "Boracay" and "Palawan." Apart from its sand that resembles that of
Boracay, the island also features enormous, Palawan-like rock formations (Cybulskie, 2023).
Since digital marketing is prevalent in today’s modern age and is already being adapt
and patronize by travel and tourism industry as according to the aforementioned information at
the above, Guo et al. (2023) then conducted a study regarding on, “Identifying unique attributes
of tourist attractions: an analysis of online reviews” where its primary objective is to ascertain
the competitive advantages of tourist attractions through the utilization of innovative online
review datasets. But as to elaborate first the relatedness of the stated study to digital marketing,
online reviews is equivalent or a modernized way of word of mouth. Therefore, online reviews is
still a form of digital marketing as per according to The Digital Add (2023). To sum up the
previously mentioned study, findings reveal that renown, authenticity, local culture, and scarcity
are the unique qualities of tourist attractions that make them desirable.
Renown. a condition of being widely recognized and highly honored, or the specific aspect for
which the destination is known for (Cambridge Dictionary, 2023)
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Authenticity. travelers' subjective assessment of how well their preconceived notions and
expectations of a place hold true during their visit (Jain, 2014)
Local culture. the comprehensive array of behaviors, beliefs, and customs that are prevalent
inside a particular destination (Bank for Canadian Entrepreneurs, 2023)
Scarcity. refers to instances where the quantity of a certain commodity or service demanded by
consumers exceeds the quantity of what is available in the marke (National Geographic
Society, 2023).
Additionally, according to the study of Cherapanukorn and Sugunnasil (2022), “Tourist

Attraction Satisfaction Factors from Online Reviews. A Case Study of Tourist Attractions in
Thailand” that aims to identify the tourists’ satisfaction component for tourist attractions:
ambiance, hospitality, price, accessibility, cleanliness, and security are stated to be the six
components of TATSAT model to ensure the satisfaction and experience of the visitors at a
tourism attraction. Additionally, the stated qualities of TATSAT model are generated and based
on the perspective of tourists that were further analyzed by discussions of focus groups and
professional expert of both academics and practitioners.
Ambiance. the sensory stimuli that influence consumer behavioral intention, which encompass
sight, sound, smell, and touch that has an impact on the visitor's mood (Universiti Teknologi
Mara Cawangan Pulau Pinang, 2020).
Hospitality. practice of serving guests and visitors with generosity and friendliness (White,
2019).
Price. value that consumers pay for in order to acquire a service or product (Zhong & Moon,
2020).
Accessibility. degree which land use and transportation systems ease the ability of individuals or
products to reach the desired destinations through various modes of transportation (Stępniak et
al., 2019).
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Cleanliness. clean and hygienic environment that enhances and promote tourist satisfaction,
repeat visits and positive recommendations (Chin et al., 2019).
Security. the state and expectation of tourists of being free from danger or threat (Hamarneh &
Jeřábek, 2018).
As to give further example of tourist attractions on some of the Philippines well-known

tourist destinations, Ricafort and Borbon (2020) stated that the following are the most frequently
visited attractions in Lobo, Batangas: Faro de Punta de Malabrigo, Submarine Garden, Tulay na
Busog (Biak na Bato), Ulopong Falls, Mangrove Swamp Forest, Jaybanga Rice Terraces,
Naguiling Falls, Simbahang Bato, Malagundi Point Coral Wall, Gerthel Beach, Mount Banoi,
Mount Lobo, Anihan Festival, and Lumbangan Underwater Cave. As for the expectations and
experiences of tourists on attraction in Batangas Province, study of Apritado and Borbon (2020)
shows that pleasantly built environment, friendliness of the local people, various local transport
types, personal safety and security, and the opportunity to participate in religious activities are
the following expectations and experiences of the tourists that correlate in all given instances.
Additionally, aside from Lobo, Batangas, Intramuros is also one example of a tourist
destination in the heart of Metro Manila that is known as the “Walled City”, where according to
the study of Torres (2019), the following are some of the tourist attractions that can be seen
inside the stated destination: Rizal Shrine, San Augustine Church, Manila Cathedral, Fort
Santiago, Casa Manila, and Baluerte de San Diego are among the others.
TOURIST DESTINATIONS
Tourist Attractions and Tourists Destinations are the words that are used interchangeably
in the Travel and Tourism Industry. To state the difference between one another, tourist
attractions refer to what draws or entices the tourists to a place, while tourist destination is the
place itself where the tourists is going to travel (Manaher, 2023). To sum up, destination is the
geographical location of every tourist attraction, however, aside from tourist attractions, as per
according to Universitat Pompeu Fabra – Barcelona (2019), what most attracts us to a tourist
destination also includes the other several features such as culture, architecture, gastronomy,
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infrastructure, landscape, events, shopping, and others. The aforementioned features stated to
serve as a draw for individuals in visiting the location, which at the same time enhances the
overall quality of the tourists travel experience. Additionally, it is also a crucial aspect of the
destinations and exert a significant impact on its success.
In relation to tourist destinations, the formation of destination image is one of the factors
that affects in increasing the trust of the tourists to visit based on the outcome study of Jebbouri
et al. (2022) regarding on the ‘Impact of Destination Image Formation on Tourist Trust:
Mediating Role of Tourist Satisfaction”. To further elaborate, destination image according to
Chen et al. (2021), are defined as “an overall evaluative representation of a destination”.
Therefore, to conclude, destination image is one of the factors to be considered and understand
in order to determine the right approach or marketing strategy for a specific destination.
Furthermore, other than destination image, destination attributes as per according to Nuñez and
Borbon (2022) is also associated with the enhancement of tourists' intentions to revisit. To state,
the attributes are the Security and Safety, Maintenance and Cleanliness, Infrastructure, Prices,
Social Behavior of Local Residents, Information and Communication, Facilities, and Attraction
which is the determined high level destination attributes of the tourist destinations in Camarines
Sur in their study.
Now recent study of Yang et al. (2019) shows that there is an imbalance to the growth
rate of visits to numerous attractions in Shandong, China during largescale event. In addition to
that, it was also stated that the influential destination attributes that affect to the growth rate of
the attractions are facility convenience orientation attributes, attraction price and attraction rating
– which is based on the experiences of past tourists.
In accordance with the findings of the aforementioned study, the Department of Tourism
(DOT) Calabarzon Region has recognized Quezon Province in the Philippines as the "Tourist
Destination of the Year" for its accomplishment of attracting 6.3 million same-day tourist arrivals
during the "Niyugyugan Festival" in August 2016 (Quezon is Calabarzon's Tourist's Destination
of the Year, 2017). Therefore, it can then be correlated with the findings of Yang et al. (2019)
that large scale events do have an effect to the imbalance growth rate of visits, not only on the
attractions, but as well as to the destination itself since during the Quezon province annual
event, it has made the destination to be recognized as Tourist Destination of the Year that
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clearly signifies that it has made an increase growth rate of visits. According to Philippine
Statistics Authority of Calabarzon, the previous same-day visitor arrivals of Quezon Province
during the year of 2015 is only 5,287,718.
As the province of Quezon starts to be recognized by the visitors, Madridano (2021) then
conducted a study regarding on, “Tourist behavioral intention in visiting attractions in Quezon
Province”. The findings of this study revealed that when making a travel decision, Word of
Mouth (WoM) is stated to be highly influential to the tourists. Therefore, to further attract the
tourists to the said destination, the improvement and patronization of social marketing should be
considered, since the findings of the study also revealed that internet is usually the preferences
of the student or young adult which is the majority respondents of the study that travel for
leisure, in determining a travel destination.
Furthermore, Philippines have tons of tourist destinations aside from the aforementioned
at the above. To give another example, according to Rellores et al. (2022), “Romblon is one of
the Philippines' most well-known destinations that have historically been a tourist
destination.” Aside from that, Boracay is also one of the prominent global tourist destinations of
the Philippines due to its exquisite white sand beach where a substantial number of domestic
and international tourists flock to Boracay with the intention of experiencing and appreciating the
picturesque vistas of its pristine beaches adorned with ivory-colored sand and vibrant coral
reefs annually, as per according to Mendoza (2020).
4.5. Significance of the Research - LEE
The study would be beneficial to the following:
To the Municipality of Candelaria. The outcome of the study will provide a proposed travel
plan for the municipality to considered or referred in marketing the destination to the visitors.
To the Tourist Attractions. This study will identify and promote the attractions on its proposed
travel plan which may foster to the maintenance, development, and preservation, as well as
recognition as travel worthy destinations.
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To the Future Tourists or Travelers. On the part of the end-user, this study will address the
qualities that the tourists or travelers expect or demand on the attractions to be called as travel
worthy destinations, in order to improve its experience when visiting the identified attractions.
To the Future Researchers. This study will serve as a guide and reference for the future
researchers in continuing the study based on its research gaps or in its own study.
4.6. Statement of Desired Outcomes - DENESE
This study aims to attain the following outcome:
● At the end of the study, the researchers will provide a basis for a proposed travel plan
specifically travel brochure for exploring Candelaria, Quezon. This travel brochure will serve
as a valuable resource for the enhancement of the local tourism industry within the munici-
pality.
● This research will identify and compile a comprehensive list of notable tourist sites located in
Candelaria, Quezon.
● Through the use of the perceptions of the respondents regarding the qualities of a tourist at -
tractions to be considered as travel-worthy destinations, this research will provide recom-

mendations that can be used for the development of tourist attractions that are not deemed
as travel worthy destinations.
4.7. Target Beneficiaries of Research Results - LEE
For the outcome and results of the study, the target beneficiary of the researchers is the
Municipality or Local Government Unit (LGU) of Candelaria, Quezon specifically Municipal
Planning and Development Coordinator (MPDC), since the output of the study aims to provide a
basis for a proposed travel plan to be considered in marketing and promotion to future visitors,
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as well as an information regarding on what tourists attractions need further development or

improvement to be considered as travel worthy.
4.8. Definition of Terms - DENESE
Candelaria Quezon - the location where the study is conducted and destination where the
research aims to identify the tourist attractions as travel-worthy.
LGU - the local government unit of Candelaria where the study will provide a basis for a
proposed travel plan.
Promotions - strategies that the Municipality implement in promoting the identified tourists
attractions in Candelaria Quezon.
Qualities - the qualifications of the tourist attractions to be considered as travel worthy.
Tourist Attractions - refers to a site that garners attention among visitors categorized into
natural and man-made.
Travel plan - refers to the output of the study that will encompass the identified tourist
attractions as travel worthy destinations based on the outcome of the study.
Travel worthy destinations - a destinations that are recognized as worthy of travel by tourists.
4.9. Scope and Limitation of the Study - LEE
This study focused on the attractions in Candelaria that make it a travel-worthy destination. The
variables utilized in this study encompass the particular components aligned with the research
objectives. These objectives include the identification of the distinctive qualities of tourist
attractions within the aforementioned municipality that contribute to its appeal as a worthy travel
destination, as well as the promotional activities undertaken by the local government unit (LGU)
to improve the destination. The study was limited to the tourists who has visited the attractions
and LGU, mainly the MPDC of the Municipality of Candelaria for data gathering. Additionally, the
proposed attractions to be identified by the tourists was limited to natural and man-made
attractions.
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5. Description of Method or Approach
5.1. Research Design/Research Instrument/Data Gathering Procedures
Research Design - DENESE
This study will determined the “Tourist Attractions in Candelaria Quezon as Travel
Worthy Destinations” by using the mixed method explanatory research design – which will
incorporate both the qualitative and quantitative methods. The quantitative phase of the study
will be administered through a survey questionnaire disseminated to individuals who have
already visited the identified tourist attractions in Candelaria Quezon. In contrast to quantitative,
the qualitative phase will be administered through one-on-one interview with the LGU,
specifically the MPDC in identifying the promotions being utilized to the said tourist attractions of
the municipality.
Research Instrument - LEE
For this research study, the primary tool of the researchers in gathering the data needed
in answering the raised research questions from its respondents will be through questionnaires
and one-on-one interviews. Both the questions that will be asked on the aforementioned tool will
be prepared personally by the researchers, where the questionnaire is mainly for the individuals
who have visited the said attractions, while the interviews is for the local government unit to
determine the promotions being utilized at the said travel worthy destinations. Additionally, the
questionnaire will consist of multiple-answer multiple choice questions to provide the
respondents an opportunity to select one or more options that are applicable to them. Overall,
the questionnaire will only consist of two parts where the first part is about the identification of
the tourist attractions in Candelaria Quezon that are considered as travel worthy destinations,
while the second part is all about identification as well of the qualities of tourist attractions in
Candelaria that make them travel worthy.
Data Gathering Procedures

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In the entire process of the study, the researchers will seek the guidance and approval of
its research adviser and professor, especially the research instrument to be disseminated and
asked to the respondents, in order to consider its ethical opinions and suggestions in acquiring
the major data of the study. Right after acquiring the approval of the research adviser, the
researchers will then seek the approval of the dean of studies through writing a request letter to
distribute the stated questionnaires as part of its research study. As soon as the researchers
acquire the needed approval, the questionnaires will then be disseminated to its designated
respondents, along with the letter of intent and informed consent, same as to the interview
process – which will also be collected as soon as the respondents finish answering and
finalizing its answers on the said survey. Overall, both the dissemination and collection of
questionnaires and interviews will be administered by the researchers themselves.
5.2. Respondents/Units of Analysis/Subjects of the Study
Respondent of the Study - DENESE
The participants in this study consist of individuals; specifically, adults ages 18 and above who
have visited the identified tourist attractions located within the municipality of Candelaria to
obtain the most insightful data as possible. Additionally, a representative from the local
government unit of the municipality will participate in the said study. A total of 243 individuals will
be chosen for this research study based on their knowledge and familiarity with the subject
matter being studied.
5.3. Sampling Design and Procedures - LEE
In order to obtain an insightful perspective, the researchers will use the purposive sampling
technique to individuals who have already visited the attractions and in identifying the
promotions provided by the local government unit to make the destinations travel worthy. To
sum up, a total of 240 individuals in Candelaria Quezon will be the respondents of the said
survey questionnaire, while 3 participants for the interview.
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5.4. Research Locale/Study Site - DENESE
The researchers will conduct this study in Candelaria, Quezon specifically the barangay of;
Masalukot 1, Masalukot 2, Masalukot 4, Malabanban Sur, Masin Sur. This municipality was
chosen by the researchers, in order to acquire insightful data as possible.
5.5. Assumptions or hypotheses - DENESE
1. Lack of digital marketing is the reason why attractions in Candelaria Quezon are un-
known outside of its Municipality.
2. The top three possible qualities that tourists seek on a tourist attractions are; safety and
security, ambiance, and price.
3. The majority of the respondents will choose Girasoles Farm as one of the travel worthy
destinations in Candelaria Quezon, since it is only the acknowledged attraction in Tri-
pAdvisor when people search for Things to do when in Candelaria.
4. The study will also be a basis to further improve the tourist attractions that will not be
chosen or considered as travel worthy destinations by the respondents, aside from a
travel plan.
5.6. Data analysis plan - LEE
Since the researchers will incorporate both quantitative and qualitative methods, the present
study will employ a combination of statistical and thematic analysis method techniques on its
acquired data. To elaborate, descriptive statistics will be used to obtain SOP numbers one (1)
and two (2), specifically the tourist attractions in Candelaria Quezon considered as travel worthy
destinations and its qualities that makes them travel worthy. For the last or SOP number three
(3) on the other hand, it will utilize a thematic content analysis approach to determine the
Revision No.: 1
Reviewed by: QMR
promotions provided by the Local Government Unit that make the identified attractions of the
respondents as travel worthy destinations. Furthermore, a weighted mean and standard
deviation were employed to effectively identify the aforementioned SOP’s number one (1) and
two (2). Overall, the data collected will be compiled and examined to identify recurring topics,
ideas, and patterns of meaning.
5.7. Research Paradigm/Conceptual Framework
Research Paradigm – to be asked
INPUT PROCESS OUTPUT

1. What are the tourist 1. Explanatory
attractions in 1. Travel Plan; Travel
Sequential Design brochure.
Candelaria Quezon administered through
that are considered as survey questionnaire
travel worthy and one-on-one
destinations? interview.
2. What are the 2.Analysis and
qualities of tourist interpretation of the
attractions in data collected.
Candelaria that make
them travel worthy?
3. What promotions
are provided by the
LGU to make these
destinations travel
worthy?
Figure 1
The figure above shows the input, process, and output of the study. To sum up, the input is all
about the statement of the problem to be identified by the researchers. As for the process, it
contains the approach that the researchers will utilize in obtaining the needed data from its
respondents through survey questionnaire and one-on-one interview. And lastly is the output,
which will contain the outcome of the study based on the data gathered from its respondents.
Revision No.: 1
Reviewed by: QMR
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Activities
AUG. SEPT. OCT. NOV.

Activities
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
General Orientation
Subject Orientation
Research Discussion
Conceptualizing the
Problem / Working Title
Scouting for Research
Adviser
Writing the Introduction
Theoretical / Conceptual
Framework
Literature Review
Design of Research Plan
Developing the Instrument
Scouting for validators
Consulting for the
statistician (sampling,
statistical treatment, data
gathering)
Validating the Instrument
Checking of Manu Script
Pre-oral Defense

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Document Code: DCAVRKMI-F-URFR

MANUEL S. ENVERGA UNIVERSITY FOUNDATION

An Undergraduate Research Presented to the College of International Tourism and

In Partial Fulfillment of the Requirements in Research in Tourism 1 for the

Denese Allen B. Aguila

List of Figures and Tables

Locations in Second District that are Potential Tourist Destinations: A

Name of Researcher : Denese Allen B. Aguila & Young Mi Lee

1. Platform/s Thematic Areas (Based on MSEUF Research Agenda 2019 – 2030)

2. Sustainable Development Goals (SDGs)

1. Abstract (maximum of 250 words)

4.1. Rationale of the research - LEE

According to Kay (2018), “The Candelaria or Bayan ng Candelaria is recognized as a

4.2. Purpose of the research

4.3. Theoretical Framework - DENESE

DANN’S THEORY OF PUSH AND PULL MOTIVATIONS

To elaborate, the Beyond the Motivation Theory of Destination Image is considered as

4.4. Literature Survey

Additionally, according to the study of Cherapanukorn and Sugunnasil (2022), “Tourist

As to give further example of tourist attractions on some of the Philippines well-known

4.5. Significance of the Research - LEE

The study would be beneficial to the following:

4.6. Statement of Desired Outcomes - DENESE

This study aims to attain the following outcome:

tractions to be considered as travel-worthy destinations, this research will provide recom-

4.7. Target Beneficiaries of Research Results - LEE

as well as an information regarding on what tourists attractions need further development or

Qualities - the qualifications of the tourist attractions to be considered as travel worthy.

4.9. Scope and Limitation of the Study - LEE

5. Description of Method or Approach

5.1. Research Design/Research Instrument/Data Gathering Procedures

Research Design - DENESE

Research Instrument - LEE

Data Gathering Procedures

5.2. Respondents/Units of Analysis/Subjects of the Study

Respondent of the Study - DENESE

5.3. Sampling Design and Procedures - LEE

5.4. Research Locale/Study Site - DENESE

5.5. Assumptions or hypotheses - DENESE

5.6. Data analysis plan - LEE

5.7. Research Paradigm/Conceptual Framework

Research Paradigm – to be asked

INPUT PROCESS OUTPUT

Cambridge Dictionary. (2023, November). renowned. @CambridgeWords.

Madridano, P. G. V. (2021). Tourist behavioral intention in visiting attractions in Quezon Prov-

National Geographic Society. (2023, October 23) . scarcity. Encyclopedic Entry.

Journal of Research Studies in Management, 10(4).

Province of Quezon | Philippine Statistics Authority CALABARZON. Number of Recorded

Scarcity. (2023). Nationalgeographic.org.

Torres, C. P. (2019). INTRAMUROS AS A TOURIST FRIENDLY DESTINATION. International

AUG. SEPT. OCT. NOV.

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