The

Siram
Burg

Presented To: Matt Amaro Lopez

Presented By: Kiem Dichoso
Adrian Mondia
Mark Angelo Alina
 The Siram Burg
San. Isidro, Nabua, Camarines Sur
Cp no.: 09568890004
Contact person:
KIEM DICHOSO
General Manerger
Date Business Establish:
December 2023
Source of Funds:
Personal Savings Of Every Member
 Table
of Contents
I. Executive Summary 3
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IV. Product List 7

V. Industry Background 8

VI. Competitor Analysis 9

VII. Market Analysis 10

VIII. Marketing Plan 11

IX. Financial Plan 13

X. The Future 14
Executive PAGE 3

Summary

Mission
a definition of the company's business, who it serves, what it does, its
objectives, and its approach to reaching those objectives

Vision
a description of the desired future state of the company

The Siram Burg is formed in a partnership because it

is easy to commence and fewer government
regulations. This business is consisting of two or more
people who combine their resources to form a
business and agree to share risks, profits and losses.
Every member of this group provides their individual
capital or share to start up the business. The primary
product of The Siram Burg is BURGER NA MALANDI
that will produce a nutritious and delicious food
product that the customer will surely love and
patronized. The Siram Burg is a locally based in San.
Isidro, Nabua Camarines Sur.This is the Burger that is
a need for a family-friendly, casual food with high-
quality flavor and are dedicated to providing the best
Burger at the most affordable price while never
compromising on the quality of its ingredients.
 Executive PAGE 3

Summary

The Siram Burg is the proposed business that

will manufacture a burger that is made of grilled
pork combined with a delicious melted cheess
with mayonnaise and ketchup which will make
the product different from other common
burger. The business will focus on a product
that is something beneficial to the customers
health and satisfaction. As a result, the The
Siram burg mostly caters to take-out consumers
rather than offering a nice dining experience.
With the use of food cart, we’re able to serve
our product in different location, especially in
areas within Nabua.
 Executive PAGE 3

Summary

The proponents decided to have an equal

sharing of cash fund to serve as their capital for
the business. The proceeds of this business will
be for the improvement and growing of the
Burger na Malandi business until the time that it
will have different branches not only in our
country but around the world.
The PAGE 4

Organization

Kiem B. Dichoso Mark Angelo Alina Adrian Mondia

Chief Executive Officer Chief Financial Officer Chief Operations Officer

Broadly speaking, a chief Chief financial officers The COO is a manager

executive officer's hold the top financial with broad
primary responsibilities position in an responsibilities that
include making major organization. They are range from managing
corporate decisions, responsible for day-to-day operations to
managing the overall forecasting the providing strategic
operations and organization's financial advice. They oversee
resources of a company, standing based on daily administrative and
acting as the main point financial and operational operational functions,
of communication data and reports reporting directly to the
between the board of provided by the finance CEO and being second
directors and corporate and accounting teams only to this person for
operations. and advising the CEO company affairs.
and board on strategic
direction.
 PAGE 6

I. BACKGROUND
AND PURPOSE

A.HISTORY

The burger industry of this modern era is

nothing near the industry some two decades
back. Hamburger franchises have spread
across the united states and have continued
to explore innovative ways to turn their
customers into loyal burger-fanatics.
But when it comes to a good hamburger,
Americans are known to be very careful and
selective. A report has it that 75% of burger-
lovers rank the quality of the meat as the first
or second most important attribute to their
burger. Second in line were toppings, ranked
either first or second place by 42% of
consumers.
Although the price and affordability of the
burger is considered, high-quality
ingredients are still very important in
producing a successful burger business. The
proponents are students from Graduate
Studies and Research in Camarines Sur
Polytechnic colleges . The Siram Burg food
cart will open its door in San. Isidro, Nabua,
Camarines Sur (Public Market) which are
close to the target market (shoppers, office
people, youngsters, students and etc.). It
intends to open more locations in the near
future. Furthermore, the Siram burg goal is to
delight consumers by providing great
services that goes above and beyond, or at
the very least fulfill, their expectations.
 PAGE 6

I. BACKGROUND
AND PURPOSE

B.CURRENT SITUATION

The Siram Burg is the proposed

business that will manufacture a
burger that is made of grilled pork
combined with a delicious melted
cheess with mayonnaise and ketchup
which will make the product different
from other common burger. The
business will focus on a product that
is something beneficial to the
customers health and satisfaction. As
a result, the The Siram burg mostly
caters to take-out consumers rather
than offering a nice dining
experience. With the use of food cart,
we’re able to serve our product in
different location, especially in areas
within Nabua.
 PAGE 6

I. BACKGROUND
AND PURPOSE

C. RESOURCE BASED CONCEPT

The primary product of The Siram

Burg is Burger na Malandi that will
produce a nutritious and delicious
food product that the customer will
surely love and patronized. The Siram
Burg are becoming more important
due to their nutritional value, related
to high protein, low fat and energy
contents. We have a multiple supplier
of Burger na Malandi within
Rinconada area to avoid lack of
supply.
 PAGE 7

II. OBJECTIVES

A. LONG TERM OBJECTIVES

To satisfy customer of our offered

product and services that will give them
a bright smile.
To delight and nourish our customers
with a healthy, first class and delicious
food at a reasonable price.
To reach profitability over several years.

III. MARKET
ANALYSIS

A. OVER-ALL MARKET

The Siram Burg over-all market

KULANG PO.....
 PAGE 6

A. Specific Market

The target market of The Siram

Burg were people who want to eat a
healthy alternative for meat, health
conscious, kids and passerby,
nearby establishment walk-in
customers in San. Isidro, Nabua and
Rinconada. The Siram Burg desires
to provide chances Burger and
families to taste a beneficial which
they haven’t tasted before. It was
also near to most of the public
establishments and stores within
the busy town of Nabua. The
proponents choose that location
because it was visible and
accessible to the target market
which includes students,
employees, motorists, travelers and
also passersby. It has a great
advantage and it has a strategic area
to have a greater probability of
success because it was located near
schools and other business
establishments.
 PAGE 6

A. Specific Market

Another advantage of the location

was not too far from the public
market, raw ingredients were easy
to buy whenever they need them.
The Siram Burg wants to benefit the
students and people especially
those who don’t eat meat, like
Muslims and vegetarian people. And
came up with the idea of making a
Yummy Burger for those people with
health issues like high blood,
diabetes, cancer and other illness.
This would be helpful not only for
young ones but for everyone,
especially those elder people.
 PAGE 6

A. Specific Market

The Siram Burg target

customers were:
Elementary students (6-12
yrs. Old), who seek fast food
but are healthy for breakfast
and snacks.
Teenagers (13-20 yrs. Old)
are the main circle of fast
food customers, especially
those pursuing
groundbreaking new
products.
Families looking for take-out
food, particularly for families
with young children strike a
balance between children`s
desire for fast food and their
health.
 PAGE 8

IV. DEVELOPMENT
AND PRODUCTION

The Siram Burg starst an enterprise

that would serve people only one type
of CHEESSE BURGER flavor ( ground
meat). Due to the likeness of Filipino to
healthy products the business
incorporates a product that would
satisfy the people in a small serving of
BURGER NA MALANDI at an affordable
price. The ingredients were BURGER NA
MALANDI, mayo, ketchup, buns, hot
sauce, ground beef, melted cheess, and
egg. burger product in the market
caters to health-conscious consumers
who could consume their dose of
(healthy) without worrying too much
about their health.
A. Production Process PAGE 8

The data foregoing page

explains the production
process of the business.

The Siram Burg has its six production process such as:
Purchasing Raw Materials, Preparation of Raw Materials,
Cooking, Packaging, Marketing/Selling and Distribution.
The possible difficulties and risk that the business will
encounter are in purchasing our main ingredient which is
the Siram Burg and our competitor who are also selling
Burger in our target location.
 V. MARKETING PAGE 9

PLAN

A. OVERALL CONCEPT & ORIENTATION

Competitors
The Siram Burg has many competitors in Nabua Camarines
Sur the Angels burger, Bigmak, and other food carts that
offer Burger that established business earlier than us and
tested by the Nabuaeños. The Siram Burg has the same
target customers which are the Nabuaeños that can make
our product one of the tested and patronized Burger food
carts in Nabua Camarines Sur.

Major Users of the Product

The Siram Burg is for everybody and even Muslims can eat
our Burger product because it tastes like other Burger that
people normally eat. The Siram Burg objective is to offer
healthy food snacks or products to target customers. The
Siram Burg is for all ages, different gender, and different
religions, and people who have high and low incomes are
welcome to buy and eat our Burger. The Siram Burg is also
for those people who are health-conscious and wanted to
have a healthy lifestyle.
 V. MARKETING PAGE 9

PLAN

B.MARKETING STRATEGY AND RESOURCES

The Mushroom Siomai will be using a

marketing segmentation. Also, we will
apply also different Promos that will
caught the attention of our target
customers.
Promos (Buy 4 get 1)
Quality and Size Expansion
Ads on social media like FB Page,
Instagram and other social media
platforms
Sales talk with the customers.
 V. MARKETING PAGE 9

PLAN

B.MARKETING STRATEGY AND RESOURCES

Proposed Selling Prices

Each Mushroom Siomai will only

costs Php 6.00
Franchised Package will cost Php
23,000 valid for 3 years, covers
the food cart, equipment, and
delivery, with no set-up fee, and
no royalty fee.
Resellers Price will be given as
Php 5.00/pc
Wholesales is 50 pcs/pack will
cost Php 230/ pack.
 V. MARKETING PAGE 9

PLAN

B.MARKETING STRATEGY AND RESOURCES

Proposed Business Location

The Siram Burg owners set the business in front of Park Nabua
Camarines Sur since it was along with the other food carts where
students, drivers, workers, etc. tend to buy meals and eat snacks. It
was also near with the Bato Public Market so it is the best area where
we can sell our Burger.