Identifying and Predicting

Near Real Time

Business Opportunities

Ersin İhsan Ünkar

Senior Software Developer
 Turkcell Group – Regional Leader

› 9 countries
› Leadership in the region

Life : ) - 2008
Belarus
Germany
Now we are in Turkcell Ukraine Kazakhstan
Europe-2011
Germany... Life : ) – 2005
Moldova KCell - 1999

 Segment Moldcell – 2000 Geocell – 1997

focus Georgia
Azerbaijan
 Turkcell Turkcell - 1994 Turkey
Azercell – 1996
content &
applications TRNC

KKTCell - 1999

2
Traditional Business Development Process

I have an idea
I have an idea

No, we can’t.
Yes, we can.

Business IT
Department Department
Traditional Business Development Process

I have an idea
I have an idea

No, we can’t.
Yes, we can.

Business IT
Department Department
Traditional Business Development Process

I have an idea
I have an idea

No, we can’t.
Yes, we can.

Business IT
Department Department
Agile Business Development Process

Yes, we can
No market
use
It isthat.
OK if you
relevance.
add these
features.

I have an idea,
I have an idea,
andWemade a POC
studied on a
and created a
study.
method Is itin your
prototype. Is it
useful?
process. Is it
useful?
useful?
Business IT
Department Department
Agile Business Development Process

Yes, we can
No market
use
It isthat.
OK if you
relevance.
add these
features.

I have an idea,
I have an idea,
andWemade a POC
studied on a
and created a
study.
method Is itin your
prototype. Is it
useful?
process. Is it
useful?
useful?
Business IT
Department Department
Agile Business Development Process

Yes, we can
No market
use
It isthat.
OK if you
relevance.
add these
features.

I have an idea,
I have an idea,
andWemade a POC
studied on a
and created a
study.
method Is itin your
prototype. Is it
useful?
process. Is it
useful?
useful?
Business IT
Department Department
Business Transformation in Location Based Services
 Mobile Billboard

Continuous Intelligence
Platform

Send an
Give an
advrtisement
Make an offer
information
 Mobile Billboard

Continuous Intelligence
Platform

Send an
Give an
advrtisement
Make an offer
information
 Mobile Billboard

Continuous Intelligence
Platform

Send an
Give an
advrtisement
Make an offer
information
 Path Tracking (Pattern Recognition)

Continuous Intelligence
Platform

Give an
information
 Path Tracking (Pattern Recognition)

Continuous Intelligence
Platform

Give an
information
 Path Tracking (Pattern Recognition)

Continuous Intelligence
Platform

Give an
information
 Path Tracking (Pattern Recognition)

Continuous Intelligence
Platform

Give an
information
 Some Numbers and Challenges

No of Events At peak time,

80,000 events per second
At
At regular
regular times,
times, are processed
90,000 60,000
60,000 events
events per
per second
second
80,000 are
are processed
processed
50 simultaneous
70,000 campaign/offer
capability
60,000
50,000
40,000
30,000 Always reponds
Always reponds
20,000 under 11 second
under second
10,000

Regular
Peak Time
Time
Time
Business Achievements

New marketing
capabilities for clients
Dynamic and targeted offers for
subscribers

Capture real-time events in

Turkcell’s GSM netwok
Thank You

Turkcell Teknoloji Arastirma ve

Gelistirme
TUBITAK MAM TEKSEB
Gebze –Kocaeli
TÜRKİYE

' :+90 (262) 677 40 00

7: +90 (262) 677 40 01
8 :www.turkcellteknoloji.com

Ersin Ihsan Unkar

ersin.unkar@turkcellteknoloji.com.tr
eiunkar@gmail.com
http://tr.linkedin.com/in/ersinihsanunkar
http://www.facebook.com/eiunkar
@ersinunkar