Professional Documents
Culture Documents
Cultural Diplomacy
in Europe
Between the Domestic and the International
Edited by
Caterina Carta
Richard Higgott
The European Union in International Affairs
Series Editors
Sebastian Oberthür
Vrije Universiteit Brussel
Brussels, Belgium
Philomena B. Murray
University of Melbourne
Parkville, VIC, Australia
Sandra Lavenex
University of Geneva
Geneva, Switzerland
This Book Series aims to be a central resource for the growing commu-
nity of scholars and policy-makers who engage with the evolving interface
between the EU and international affairs. It provides in-depth, cutting
edge and original contributions of world-class research on the EU in inter-
national affairs by highlighting new developments, insights, challenges and
opportunities. It encompasses analyses of the EU’s international role, as
mediated by its own member states, in international institutions and in
its strategic bilateral and regional partnerships. Books in the Series exam-
ine evolving EU internal policies that have external implications and the
ways in which these are both driven by, and feed back into, international
developments. Grounded in Political Science, International Relations,
International Political Economy, Law, Sociology and History, the Series
reflects a commitment to interdisciplinary scholarship. We welcome book
proposals relating to the changing role of the EU in international affairs
across policies and the Union’s relations with different parts of the world,
as well as relations with states and multilateral institutions. We are inter-
ested in research on values and norms, interests and global governance
and welcome both theory-informed studies and studies comparing the
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Commissioning Editor Ambra Finotello ambra.finotello@palgrave.com.
Cultural Diplomacy
in Europe
Between the Domestic and the International
Editors
Caterina Carta Richard Higgott
Department of Political Science Institute for European Studies (IES)
Université Laval Vrije Universiteit Brussel (VUB)
Québec, Canada Brussels, Belgium
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
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To the memory of Simon Duke, a gentle giant of a man
Preface and Acknowledgements
Over the last few years, especially since 2014, institutional actors and
agents have begun to pay considerable attention on the potential for
international cultural relations and cultural diplomacy to play a role in
the enhancement of Europe’s external relations. This has been an arti-
cle of faith for High Representative/Vice President Federica Mogherini
during her tenure of office as the High Representative for External
Relations. Ironically, indeed tragically, this widening interest has
occurred at the very time when the ability to project culture and cul-
tural relations across borders has become increasingly difficult. The rise
of identitarian politics, populism and nationalism have had a discernable
“closing” effect on today’s international relations with attendant conse-
quences for both the theory and practice of cultural diplomacy; that is,
both how we explain it and how we practice it.
At the very time that these changes were happening the European
Union’s Horizon 2020 research programme put out a call for research con-
sortiums to undertake work on Europe’s cultural and science diplomacy.
The editors of this volume were members of the successful consortium that
secured the funds to undertake this research. The consortium, European
Leadership in Cultural, Science and Innovation Diplomacy (EL-CSID)
engaged in a sustained programme of research across the domains of cul-
ture, science and innovation diplomacy during the period 2016–2019.1
vii
viii Preface and Acknowledgements
This edited volume is but one product of the EL-CSID project. The
majority of the contributors to this volume of essays were engaged in the
activities of the consortium; hence our ability in them to secure a reason-
ably “joined up” view of contemporary European international cultural
relations and cultural diplomacy. Those authors that were not from the
consortium were mostly drawn from the artistic and cultural community.
They have added invaluable hands on practitioner insights to our work
and we thank them.
The literature on European international cultural relations, especially
literature that attempts to combine leading edge conceptual analysis
with contemporary empirical narrative, is not large. Indeed we believe
this volume to be one of, if not the first of its kind. It is thus a volume
we offer in the hope that it will appeal to a wide audience ranging from
scholars interested in diplomacy, and indeed international relations more
generally at one end of the spectrum through officials and policy makers
in the corridors of power in Brussels, and the Foreign offices and cul-
tural agencies of the member states of the EU through to practition-
ers in the cultural community and the cultural industries. In addition
to our practitioners, we would like to thank also our colleagues in the
EL-CSID consortium for their support during the project; especially Luk
VanLangenhove, Elke Boers and Léonie Maes.
The research for this volume was produced with funding support
from the Horizon 2020 research and innovation programme under grant
agreement number 693799.
The research in this volume reflects the views of the authors’ only.
The Research Executive Agency of the European Commission is not
responsible for any views that may be made of the information contained
in the volume.
ix
x Contents
Index 263
Notes on Contributors
xi
xii Notes on Contributors
Chapter 2
Fig. 1 EU cultural agents and actors 28
Chapter 5
Fig. 1 Policy dialogues and frameworks for Euro-Mediterranean
cultural cooperation 96
Chapter 7
Fig. 1 Populist network activity in Europe 157
xiii
List of Tables
Chapter 10
Table 1 SWOT of culture in EU external relations 229
Chapter 11
Table 1 Countries’ specific focus and suggested fields
of intervention 247
xv
CHAPTER 1
Caterina Carta
C. Carta (*)
Department of Political Science, Université Laval, Québec, Canada
e-mail: Caterina.carta@pol.ulaval.ca
Hence, much like Public Diplomacy, CiIR activities reveal that states
and other entities strive to acquire ‘influence through impression man-
agement’ ‘as an integral part of the policy planning’ (Mor 2006: 157).
This reflection underscores the importance of strategic communication
in the making of international public relations and public diplomacy (Van
Dike and Vercic 2009). The term strategic communication refers to a
method ‘that maps perceptions and influence networks, identifies pol-
icy priorities, formulates objectives, focuses on “doable tasks”, develops
themes and messages, employs relevant channels, leverages new strategic
and tactical dynamics, and monitors success’ (US Office of the Under
Secretary of Defence 2004: 2). International strategic communication
constitutes an all-encompassing approach—ranging from public diplo-
macy to public affairs, from international broadcasting to military infor-
mation operation—that strives to achieve long-term stated goals through
the planned used of three factors: the message, the media channels and
the audience(s) (Bockstette 2008).
In this framework, culture is a ‘good’ that carries ‘values’ (Hillman-
Chartrand 1992: 135): it draws on a diversified and dynamic societal
source, allows to communicate with a wide audience and potentially
serves and enhances various goals in parallel. CiIR can be strategi-
cally used to maximise an entity’s international influence, by means
of ‘enlarg[ing] the circle of those able to serve as influential interpret-
ers between this and other nations’ (State Department, Bureau of
Educational and Cultural Affairs 1973, quoted in Scott-Smith 2008:
173). They can serve an economic rationale, i.e. by promoting activi-
ties that generate economic returns to one’s constituency (Grant and
Wood 2004). Moreover, they underpin cultural cooperation, build trust
(Higgott 2017) and promote intercultural understanding (Luke and
Morag 2013). The co-presence of different goals bears no contradiction:
‘culture’ is a polysemous concept which offers an extremely fluid seman-
tic repertoire serving a variety of purposes. While CiIR does pursue a
variety of goals, the relations between CiIR and foreign policy objec-
tives is rarely manifest. Self-projection or ‘the desire to create a good
impression’ (Demos 2013: 13) avails of a far wider symbolic toolkit and
transcends immediate goals (Nye 2009). CiIR is thus an instrument of
foreign policy, but its goals, messengers, semantic repertoire and scope of
action is wider and more diffuse.
1 INTRODUCTION: CULTURAL DIPLOMACY IN EUROPE … 9
and its MSs have put in place initiatives for cultural cooperation with
the MENA based on ‘variable geometries’—creating various fora, pro-
grammes, platforms and networks managed by different actors.
Joachim Koops and Silviu Piros glance into Education Diplomacy.
Although education diplomacy is often not referred to as a direct com-
ponent of CD, their effects are mutually reinforcing. Their chapter takes
steps from the consideration that the 2016 Global Strategy acknowl-
edges the role of education in building societal resilience, both in the
near-abroad and beyond. They hence zoom into the case of the Eastern
Partnership (EaP), which provides a framework for supporting reform
and modernisation of higher education through EU-Easter Partnership
institutional cooperation. The chapter thus explores the role and rele-
vance of institutional reform and capacity building in the field of higher
education, as enablers of EU education diplomacy and long-term tools
to strengthen societal resilience. In particular, it analyses the role of
TEMPUS in the EaP countries of Moldova, Ukraine and Georgia.
Part II—The Role of Intra-European Cultural Diplomacy in the
Age of Populisms—glances into current attempts to deploy culture as a
tool to increase European societal resilience and as an antidote to current
populist challenges.
Richard Higgott explores the nature of ‘the populist beast’ and the
extent to which it has infiltrated the European political and policy pro-
cess. He pays particular attention to the role of emerging communica-
tion technologies and practices as a key enabler of the what he calls the
Populist Nationalist Zeitgeist (PNZ). His chapter investigates trends and
practices of populist movements. It focuses specifically on the cultural
dynamics of foreign policy and the degree to which actors (from both
government and civil society) can develop strategies of cultural resilience
against the populist nationalist urge.
Virginia Proud delves into the rhetoric and actions of nationalist par-
ties in Hungary and Poland. She highlights the way ‘culture’ is used stra-
tegically to fuel a climate of suspicion of the ‘Other’, specifically against
refugees and migrants. However, she also shows how independent voices
in the arts and culture communities are currently reaching out for inter-
national collaboration as a means of survival, and to EU and interna-
tional networks as a source of resilience.
Caterina Carta and Elenora Belfiore explore both the potentials and
limits of cultural policy and cultural diplomacy as policy-instruments in
the post-Brexit relationships between the United Kingdom (UK) and the
12 C. CARTA
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he did that which was evil] Compare 2 Kings xxiii. 37; Jeremiah
xxii. 13‒18, xxvi. 20‒23, xxxvi. 1‒32.
of Israel and Judah] The LXX. (but not 1 Esdras) adds here “And
Jehoiakim slept with his fathers, and was buried in the garden of
Uzza with his fathers.”
eight years] So LXX. (B) of Chronicles and Esdras (B); but the
number is probably corrupt for eighteen, so LXX. (A) of Chronicles
and Esdras (A) and Hebrew and LXX. of 2 Kings xxiv. 8. It is
possible that the words “and ten days” in the latter part of the verse
are a misplaced fragment of an original ben shĕmōneh ‘esreh
shānāh, i.e. “eighteen years old.”
brought him to Babylon] Not the king only, but also certain
leading men and craftsmen and smiths (in number 3023) went into
captivity—so Jeremiah lii. 28; compare Jeremiah xxiv. 1, and 2 Kings
xxiv. 14 (where the size of the deportation is magnified into “all
Jerusalem save the poorest of the land—even ten thousand
captives”).
13. who had made him swear by God] Compare Ezekiel xvii. 11‒
19.
her sabbaths] i.e. years, occurring every seventh year, when the
land was to be allowed a respite from cultivation; compare Leviticus
xxv. 1‒7, xxvi. 34, 35.
22. Cyrus king of Persia] Cyrus, the Persian, was at first king of a
small state in Elam, to the east of Babylonia. In 549 b.c. he
conquered the king of the Medes, and so became founder of the
Medo-Persian Empire. In 546 b.c. he overthrew the famous
Croesus, king of Lydia, and advancing against Babylon entered it
after a short and easy campaign in 538 b.c.—a career of meteoric
brilliance. By his “first year” is meant 537 b.c., his first year as ruler
of the Babylonian Empire.