NUTRI-LULU BUSINESS PLAN

I. INTRODUCTION

The market for innovative and health-conscious snack options is rapidly

expanding, driven by an increasing consumer awareness of nutrition and a growing

demand for unique culinary experiences. However, many desserts fail to appeal to

individuals who prioritize a healthy lifestyle. This is where the Nutri-lulu: Dietary

Tanghulu came into the picture. It is a small-scale food stall business that offers a

nutritious twist on the sweetened fruit-on-a-stick or the traditional tanghulu treat.

Originating from China, tanghulu, or bingtang hulu, is a beloved sweetened fruit

delicacy traditionally made by coating red hawthorn berries in a hardened sugary

syrup. While hawthorn berries may not be common worldwide, tanghulu's popularity

has led to the use of more accessible fruits like strawberries, grapes, oranges, and

even tomatoes.

Nutri-lulu distinguishes itself by crafting tanghulu treats with a focus on reducing

added sugars. Understanding the importance of balanced nutrition and the desire to

minimize empty calories, we ensure that our tanghulu delights strike the perfect

balance of sweetness and healthfulness. By using fruits and vegetables in our

creations, we cater to individuals seeking delicious snacks that are both satisfying and

nutritious.

Furthermore, the name "Tanghulu" itself holds significance, translating to "bottle

gourd" or "calabash" in Chinese. Inspired by this meaning, Nutri-lulu has made this

fruit its specialty, offering a unique and health-conscious alternative in the bustling

food stall market

II.1. Vision Statement

Our vision is to redefine the experience of indulgence by inspiring moments of

delight and connection through our innovative tanghulu creations. We envision a

world where tanghulu is not just a treat, but a symbol of joy, creativity, and shared

experiences. Through our commitment to quality, innovation, and customer

satisfaction, we aspire to promote a more nuritious tanghulu dessert.

II.2. Mission Statement

Our mission is to create an inclusive and welcoming environment where everyone

can experience the joy of tanghulu. We recognize that our customers come from

diverse backgrounds, with unique taste preferences and dietary needs. Therefore, we

are committed to offering a wide range of tanghulu options that cater to the diverse

needs of our customers.

11.3 Objectives

Nutri-lulu’s main objectives are to:

• Provide a nutritious tanghulu without compromising its taste

• Cater to consumer’s dietary preferences

• Produce a product with an affordable price

• Appeal to people of all ages

• Make enough money to be able to expand the business

• Make use of available and easily accessible resources