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Textbook Corporate Social Responsibility in Poland Strategies Opportunities and Challenges Aneta Dlugopolska Mikonowicz Ebook All Chapter PDF
Textbook Corporate Social Responsibility in Poland Strategies Opportunities and Challenges Aneta Dlugopolska Mikonowicz Ebook All Chapter PDF
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CSR, Sustainability, Ethics & Governance
Series Editors: Samuel O. Idowu · René Schmidpeter
Aneta Długopolska-Mikonowicz
Sylwia Przytuła
Christopher Stehr Editors
Corporate
Social
Responsibility
in Poland
Strategies, Opportunities and
Challenges
CSR, Sustainability, Ethics & Governance
Series editors
Samuel O. Idowu, London Metropolitan University, London, United Kingdom
René Schmidpeter, Cologne Business School, Germany
More information about this series at http://www.springer.com/series/11565
Aneta Długopolska-Mikonowicz •
Sylwia Przytuła • Christopher Stehr
Editors
Corporate Social
Responsibility in Poland
Strategies, Opportunities and Challenges
Editors
Aneta Długopolska-Mikonowicz Sylwia Przytuła
WropenUp Foundation Human Resource Management
Wrocław, Poland Wroclaw University of Economics
Wrocław, Poland
Christopher Stehr
German Graduate School of Management
and Law and POLYMUNDO
Heilbronn, Baden-Württemberg, Germany
This Springer imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Corporate social responsibility (CSR) in general involves multiple areas, levels and
actors such as stakeholders in each organisation. Responsibility itself is a broad
concept framing the ethical code of conduct of a person, a state, (non-) governmental
institutions or organisations. The most important questions still remain—even after a
long tradition of public and scientific discussion—how to deal with this responsi-
bility on an institutional and entrepreneurial as well as on an individual level? How is
it possible to incorporate the ecological, the social and the economic responsibility
within societies and enterprises in daily business to create win-win-win situations?
These wider questions lead to wider answers.
Therefore, the following publication presents a really broad and fascinating
spectrum of various aspects of CSR in Poland. It includes social and political
perspectives, social media and corporate communication, financial aspects (financial
sustainability, corporate financial performance, socially responsible investing), legal
perceptions, ecological dimensions (green economy) as well as intercultural and
individual issues (personal social responsibility).
The subject of CSR in Poland is shown not only in various dimensions of social
responsibility, but also through the prism of the specific nature of the activities of
various entities. Presented here are public administration institutions, NGOs
(e.g. sports organisations), companies from the SME sector, international corpora-
tions and multinational enterprises (MNEs) representing various industries—with a
specific focus of CSR as a strategic factor of competitive advantage in business
operations.
The publication opens the introductory part of a general, historical nature con-
cerning research on CSR, the legal status, the perspective of public administration
and business in the field of socially responsible activities. Introduction closes the
essay, which provokes critical analysis and reflection of each of the proposed
chapters on the state of CSR in Poland.
v
vi Preface
Part I. Introduction
Assessment Guidelines), which are the reference point for the Polish legal frame-
work regulating the activities of companies in the renewable energy sector (RES).
Ecological activities in this sector are not free from price risk (prices are deter-
mined administratively) and also risk of volume component. These legal and
administrative constraints cause perturbations in other sectors closely related to
RES—companies integrated in the supply chain, customers, banks and other financial
intermediaries.
Bożena Ryszawska in her chapter continues the subject of sustainable develop-
ment and, in particular, raises the role and place of green economy in CSR 2.0. The
author presents the transition of green economy through the prism of developing
regulations and procedures regulating business activities in this area in the European
Union. However, in real activities, the green economy in Poland has not gained
visible recognition so far and compared to the EU countries is quite unfavourable in
this respect. Nevertheless, since 2015 in governmental and industry planning studies
such activities have been undertaken to fill the legal gap and provide financial
instruments supporting the implementation of elements of the green economy in
Poland.
of practice, of taking the advantage of the potential of this technology to create and to
communicate CSR activities, is very low. In the face of challenges posed by Web
4.0, the business practice will require both better tools and aware users of various
media.
Contributing Organization
Preface xiii
xiv Preface
Contents
Part I Introduction
Transition from Corporate Responsibility to Sustainable Strategic
Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Boleslaw Rok
CSR Impact on Polish Economy: A Public Administration Perspective . . . 19
Jacqueline Kacprzak
Red Roots of Corporate Irresponsibilities (Corporate Social
Responsibility with a Historical Twist) . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Sławomir Magala
xv
xvi Contents
xvii
xviii Editors and Contributors