SYED ATIF MAQBOOL

PHONE: +971 501580767, +92 334 3996471

E-MAIL: samshahbokhari@gmail.com

OBJECTIVE
To pursue a successful corporate progression as an effective team member by breaking through diversified challenges faced by
the organization and leading it towards corporate excellence.

PROFESSIONAL EXPERIENCE

Oct. 2008 to present PROCTER & GAMBLE PAKISTAN (PVT) LTD. Karachi, Pakistan
National Sales Manager - (Customer Business Development) – Makro and USC Co-op
• Shopper understanding, penetration and strategy development for the overall business development for the retailer and
company.
• Design, implement and monitor sales strategies, to ensure that revenue targets are achieved within the geographical
area assigned.
• Establishment of international coalition between distribution hubs for better product availability.
• Responsible to ensure trade fundamentals are in place (distribution, pricing, shelving and merchandising).
• Analyzing sales figures interpreting information and forecasting future sales volumes to maximize profits;
• Developing and executing category specific business plans in conjunction with the sales and marketing teams;
• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and
monitor competitive activities.

Sept. 2006 to Sept. 2008 PROCTER & GAMBLE PAKISTAN (PVT) LTD. Karachi, Pakistan
Sales Manager - (Customer Business Development)
• Design, implement and monitor sales strategies, to ensure that revenue targets are achieved within the geographical
area assigned.
• Select, organize, guide, monitor and develop the sales force to ensure maximum effectiveness and high visibility of sales
efforts.
• Establish and manage partnerships with trade to ensure improved productivity of Key accounts and prospect accounts.
• Establish and maintain a network system to receive market intelligence, monitor competitor trends and activities, within
the territory assigned, to ensure that sales strategies can be revised to counter competitor activities or exploit
opportunities.
• Maintain effective budgetary controls of sales expenses, to ensure that resources are used creatively and effectively to
maintain favorable cost/revenue ratios
• Responsible to ensure trade fundamentals are in place (distribution, pricing, shelving and merchandising).
• Analyzing sales figures interpreting information and forecasting future sales volumes to maximize profits;
• Implementation of marketing plans; In store promoters, discounted offerings, premiums etc
• Maintaining, developing and managing key SKU’s
• Executing special promotions, displays and events at a local and national level;;
• Updating multi functional teams on overall business performance, new initiatives and other pertinent issues on regular
basis
• Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and
monitor competitive activities.

Jan 2005 – Aug 2006 I.M.C FZ LLC USA, M.E, UK, EU & Pakistan
Manager Product Development – (International Division)
• Product development, promotional planning and budgeting,
• International sales portfolio management.
• Documentation for International syndication of various pageants and events.
• Packaging of all global international calendar events for sales and marketing department and deployment of targets for
ROI.
 • Strategic management with development and deployment of all marketing SOPs & TORs in cross-supporting functions.
• Research on foreign vendors/ distributors/ carriers and feasibility study on instigating new TV channels/beams based on
the targeted South Asian community.
• Satellite Booking and handling with BT/ Globecast UK for live fundraiser telethons. Transmission rundowns for Dubai
downlinking earthstation.
• Developed business plan for Geo Super and helped launch two channels (GEO UK, AAG UK)
• Business communication with foreign clients and agencies. Handling of all media promotions, planning and printing.
Handling of sales force locally and abroad for international division.
• Marketing deals and package developments for international markets.
• Operational management of CTS (Commercial Transmission Schedule) & monitoring on a daily basis for UK and
USA. IVR Handling for US viewers.

WORKSHOPS & SEMINARS

Attended courses and seminars in executive development including:

• Qualified Sales College, Dubai, UAE

• Qualified Customer Management College Dubai, UAE

• Corporate training on Worldwide Business Conduct

• Corporate training on Records Review Reporting

• Corporate training on Records Management

• Corporate training on Information Security

• Corporate training on Introduction to Privacy

EDUCATION
2004 MBA Marketing SZABIST Karachi, Pakistan
2001 BCS Software Engineering SZABIST Karachi, Pakistan
1998 A-Levels Physics, Maths, Computing. DAVID GAME London, England
1997 GCSE Economics, Physics, English, Maths UXBRIDGE COLLEGE London, England

LANGUAGES
English Read, write and speak (fluently)
Arabic Speak (novice level)

Other Work Experiences whilst in Academics

Jul 2004 – Sep 2004 ECXS/ Si3 Karachi, Pakistan

Project Manager - ISP Analysis (Internship)
• Market Research and Analysis
• Infrastructure costing, budgeting and feasibility on a 2-year breakeven model.

Jul 2003 – Sep 2004 Karachi Stock Exchange Karachi, Pakistan

Stock Broker & Research Analyst (Internship)

• Management of funds in excess of $5 million into hedge funds/ alternative investments.

• Management of brokerage account.

• Research based on real value and face value and analysis on price trends of top 20 selected stocks.

Oct 1998 – Nov 2000 McDonalds LLC London, England

Assistant Store Manager (Part Time)
 • Management of Sales vs. Labor equilibrium gauge constantly at the store
• Stock inventory estimations and requisition filings based on sales trend product wise..
• Dispatching a month end comprehensive report stating IYA trends of specific products and sales vs. targets analysis.

REFERENCES
Available on request