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Dr. RajKumar and Dinesh Khurana (2012). "CUSTOMER RELATIONSHIP

MANAGEMENT PROGRAMS IN BANKING: THE MANTRA TO SURVIVE",
International Journal of Research in Finance & Marketing. Volume 2, Issue 2: 412422
Yao Hui-I and Khong Kok Wei (2012). "Customer Relationship Management:
Is It Still Relevant to Commercial Banks in Taiwan?", International
Journal of Business and Management. Vol. 7, No. 1: 151-160.
Alexander Krasnikov and Satish Jayachandran and V. Kumar (2009), "The
Impact of Customer Relationship Management Implementation on
Cost and Profit Efficiencies: Evidence from the U.S. Commercial
Banking Industry", Journal of Marketing Vol. 73: 6176
Dr. Sulaiman A. Al-Hudhaif, (2011), "The Critical Success Factors for
Implementation of Customer Relationship Management in the Banking
Sector of Saudi Arabia", Journal of Global Business Management. Vol 7.1: 1-7.

16