- -

Chanrs@ms68.hinet.net
0955-268997
http://mypaper.pchome.com.tw/chanrs

14-2


what
why how
(what)
(why)
(how)
(who)
(when)
(where)

14-3

SWOT

14-4

SWOT

(strengths and weakness)

(opportunities and threats)

Ex. &

Ex.acer & asus

4-5

 4-1 SW

4-6

SWOT
BCG

4-7

SWOT

SO
WO
ST
WT

4-8

SWOT
SW:

OT:

14-9

 4-2 SWOT

4-10

SWOT
Strengths

Weaknesses

SWOT

Opportunities

Threats

 4-3 SWOT

4-13

BCG
SBU ( SB
U-STRATEGIC BUSINESS UNIT)
BCG
(Boston Consu
lting Corp.)

4-14

BCG

SBU
(star)
(cash cows)
(dogs)
(question marks)

4-15

 (star)

EX. WII

 (cash cows)

EX.NOKIA

 (dogs)

EX.

 (question marks)

EX.EPC

4-20

4-21

14-22



( )

( )

14-23

14-24

14-25

 4P

(product)
(price)
(place)
(promotion)

1-26