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  • Presented TO:-Presented By: - Daisy Kurien Yash Soni Krunal Rathod Mohit Bhaleriwala Urja Notariya Nishi Arandolwala

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    Yash Soni
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    The presentation is about a marketing campaign for a cake shop called The Cake Bar. Special efforts were made to understand the shop owner's needs and compete with other bakeries. A promotional mix was designed including advertisements, sales promotions, and internet marketing. Banners, audio/video ads were created. The experience of convincing the shop owner and making group decisions is shared. A survey was proposed to understand customer preferences on pricing, product details, and supply chain logistics.

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    Original Title

    The Cake Bar

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    The presentation is about a marketing campaign for a cake shop called The Cake Bar. Special efforts were made to understand the shop owner's needs and compete with other bakeries. A promotional mix was designed including advertisements, sales promotions, and internet marketing. Banners, audio/video ads were created. The experience of convincing the shop owner and making group decisions is shared. A survey was proposed to understand customer preferences on pricing, product details, and supply chain logistics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views16 pages

    Presented TO:-Presented By: - Daisy Kurien Yash Soni Krunal Rathod Mohit Bhaleriwala Urja Notariya Nishi Arandolwala

    Uploaded by

    Yash Soni
    The presentation is about a marketing campaign for a cake shop called The Cake Bar. Special efforts were made to understand the shop owner's needs and compete with other bakeries. A promotional mix was designed including advertisements, sales promotions, and internet marketing. Banners, audio/video ads were created. The experience of convincing the shop owner and making group decisions is shared. A survey was proposed to understand customer preferences on pricing, product details, and supply chain logistics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Presented TO :- Presented By :-

    Daisy kurien Yash Soni


    Krunal Rathod
    Mohit Bhaleriwala
    Urja Notariya
    Nishi Arandolwala
    Table of content

     Introduction of our story
     Product chosen
     Special efforts
     Promotional mix design
     Banners, audio, video and advertisement
     Experience sharing
    The Cake Bar

    SPECIAL EFFORTS

     CONVENIENCE THE CAKE BAR OWNER
     MAKING ADVERTIESMENT
     COMPETITOR STUDY
     TO FUFILL THEIR DEMAND
     PUT IT BLACK BACKGROUND
     DIGITAL MARKETING
     DESTROY HER SPECIAL ORDERED CAKE
    PROMOTION MIX DESIGNED

     ADVERTIESMENT
     SALES PROMOTION
     INTERNET MARKETING
     PERSONAL SELLING
    BANNER , AUDIO,
    VIDEO,ADVERTIESMENT

    EXPERIENCE SHARING

     CONVENCING SHOP OWNER
     HOW TO SOLVE ISSUE IN GROUP
     Decisionereererrr MAKING
    Survey Question

     From what time you are working.
     The specialty of them.
     What price people are ready to pay? (Customer)
     Supply Chain?
     Egg Contain?
     Size availability?

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