CHAPTER 4

ANALYZING THE MEANING

OF THE DATA AND DRAWING
CONCLUSIONS
QUALITATIVE DATA ANALYSIS

Qualitative Research is usually flexible and open, especially since

its goal is to explore, describe or interpret situation, phenomenon,
social issue or reality.

Qualitative Data Analysis involves the identification, examination,

and interpretation of patterns and themes in textual data and
determines how these patterns and themes help answer the research
questions at hand.
ANALYZING QUALITATIVE RESULTS

Qualitative Research is usually flexible and open, especially since

its goal is to explore, describe or interpret situation, phenomenon,
social issue or reality.

Qualitative Data Analysis involves the identification, examination,

and interpretation of patterns and themes in textual data and
determines how these patterns and themes help answer the research
questions at hand.
PROCESS IN QUALITATIVE ANALYSIS

1. Getting to know the data. Done by reading and re-reading the

text. The taped recording should be played and listened to several
times. Impressions should be written down. These impressions may
be utilized in another time. The purpose of this process is to assess
the quality of the data before the analysis.

2. Providing synopsis of the results and following this with an

explanation of each of the key findings.
PROCESS IN QUALITATIVE ANALYSIS

3. Showing each result and explaining each one – repeating this

until you summarize with an overall synopsis.

4. Highlight the common themes that were consistently mentioned

in your interviews or you can detail the answers by different groups
of people.

5. Use quotes.
Your argument and the
unexpected challenges
to your argument are
included in the first
part of the result.

Group ideas into themes.

Ex: Intrinsic and Extrinsic
Orientations

Block quote without

quotation mark. Notice
the English translation.

Comment. This describe

your observation and
giving additional info
about it.
Writing results showing
“each result” and
explaining each one.
More than simply what were
said, you would have often have
to give context and embodiment
to the research participants,
such as telling your readers the
interviewee’s background,
specialization or credentials.
When you have shown the
result or findings, you
should summarize the main
points without interpreting
them yet.
GUIDELINES FOR THE ANALYSIS PROCESS

1. What patterns or common themes emerged around specific

items in the data? How do these patterns helped shed light on
the broader study questions?
2. Is there any deviation from these patterns? If there is, what
factors could explain these atypical responses?
3. What interesting stories emerged from the data? How can
these stories help shed light on the broader study questions?
4. Do any of the patterns or common themes suggest that
additional data needs to be collected? Do any of the study
questions need to be revised?