Mr.

Kebabz
By Sirius
 Place Your Picture Here and send to back

A WESOME
TEAM

Emilda Isrhotul Fahrezal Vito Lucy Ummi M

Introduction
 Introduction
Sirius corp. is a company that was founded in September 2018. The company was
founded on the similar background of the founder of Sirius namely 4 Surabaya State
Polytechnic Students (PPNS). Sirius corp makes food products such as kebabs. Kebab
is a food that is practical and easy to carry but can be filling. Besides kebab also has
an affordable price so consumers do not need to worry about the price to fill the
stomach. This kebab is given the name of Mr. Kebabz. Mr. Kebabz contains
vegetables, real and thick beef, tomato / chili sauce and mayonnaise wrapped in a
delicious tortilla peel. Mr. Kebabz has two choices, namely ripe and frozen. With the
purchase of frozen at least five kebabs.
 Introduction
Sirius corp. located in Karang Nongko RT 1 RW 1, Sukodono, Sidoarjo and Mr.
Kebabz can be done offline in the West Surabaya area precisely in the PPNS, ITS,
PENS, UHT, UNAIR and UNESA campus areas. Apart from being offline, Sirius also
serves online transactions that can be accessed via the web and various social media
companies 24 hours a day and products will be delivered to your doorstep.
An Overview of
the product
 Mr. Kebabz is a fast food in the form of meat and
vegetable kebabs with spicy and non-spicy taste. Snacks
that are filling in the morning and can also serve as a meal
substitute for rice if we feel lazy to eat breakfast using rice.
Sold at Rp. 7,000. Packed with paper in the same match
with the speaker, while in the speaker there is a choice of
flavor (spicy / non-spicy) and the name Instagram @
mr.kebabz. The existence of Qr Code on the packaging that
can lead buyers to Instagram @ Mr.Kebabz. For sale in the
Surabaya State Polytechnic Campus area (PPNS).
Promoted through social media (Whatsapp, Line, Instagram:
Mr.Kebabz).
  Mr.Kebabz Kebab PENS Baba Rafi
Product  Beef Kebab  Beef Kebab  Beef Kebab
Beef + vegetable (Lettuce and Beef + vegetable (Lettuce) with  Frozen Beef Kebab
onion bombay) with 2 various Spicy flavors
 Burger
flavors is spicy and not spicy
 Frozen Beef Kebab
Beef + vegetable (Lettuce
and onion bombay) with 2
various flavors is spicy and
not spicy
Price  Beef Kebab  Beef Kebab Starting Price From
Rp 7.000,- Rp 6.000 Rp 14.000
 Frozen Kebab  
Rp 6.000

Place Politeknik Perkapalan Negeri Politeknik Elektronika Negeri Spread To All 33 Provinces in
Surabaya. Surabaya. Indonesia
Promotion  Social Media -  Social Media
- Whatsapp - Instagram
- Line@ @ KebabBabaRafi
@Mr.Kebabz12 - Twitter

Product
-Instagram @Mr.kebabz

   
@KebabBabaRafi

 
Competitor
Image  
SWOT
Strenght (S) :
1. Is a food product that is
practical and can be taken
anywhere.
2. Can be a snack but still
filling.
3. The price is quite affordable
for all people
4. Can be used as stock or
takjil and can be used as
snacks served in several
events.
5. The content in Mr. Kebabz
is very healthy because of
the presence of vegetables
and the meat is still very
fresh
6. A taste that cannot be
doubted, because Mr.
Kebabz has a very good
taste with thick meat.
Weakness (W) :
1. Expanding the market segment of
Mr.Kebabz, because until now only
in a part of the campus in
Surabaya.
2. Namely kebab suppliers that only
consist of one person. So if the
supplier closes, Mr.Kebabz will
also close.
3. Price is a consideration because
other people prefer to buy rice with
almost similar prices.
4. The kebabs that are sold are not
hot, because the frying and
packaging process is done at
home instead of the place at the
time of sale. Except those who
meet at home
5. The company does not have much
experience in the business world
6. Small kebab, for adults is not
necessarily filling.

Threat (T) :
1. There is a desire of
consumers to prefer buying
rice at prices that are not
much different from Mr.
Kebabz.
2. Cheaper price than Mr.Kebabz
with the size there.
3. The existence of a kebab
innovation but with content
that does not only consist of
meat.
4. An innovation in the form of
kebab skin that is not only
white but also red or black.
5. The existence of kebabs that
innovate with taste can get rid
of Mr. Kebabz
6. Consumers prefer kebab with
a larger portion
Opportunity (O) :
1. The number of snacks sold in the
market at a fairly cheap price but the
quality is doubtful. But Mr. Kebabz
comes with good taste and
unquestionable quantity
2. There is a trend that is frozen food in
the community. So that Mr. Kebabz is
here to answer market needs.
3. Mr. Kebabz is not only used as a
provision or snacks but also can be
used as takjil, so that Mr. Kebabz
can help the needs of the community
in terms of confusion to choose
snacks.
4. The desire of consumers to eat a
meal without having to convolute, so
that people prefer frozen products
5. The consumptive level of society
continues to increase.
6. The desire of people who want to
enjoy good food at affordable prices
Product
Benefits
 The price of Mr.Kebabz ready to serve is Rp.7000 / product and
the price of Mr.Kebabz is frozen Rp.35,000 / box with 1 box
containing 5 kebabs, while the current market price reaches Rp
14,000 / kg. Following the trend in the profit graph for the past 5
months, the ups and downs of sales profits due to production
conditions in our company have not been stable, but slowly
Product sale
continue to increase..

225 January

March 355

April
600
May
530
June SINCE 2018
451
Source of funds used by the
Sirius Company with Mr. Source of funds
products. Kebabz is derived from
their own capital, which is derived
from the money of the founders
of the owner Mr.Kebabz. The
source of funds used is personal
money. By using your own
source of funds, you will have the
advantage of not having interest
costs, such as loan capital.

SINCE 2015
Based on the Survey that we did in Survey
Monkey and data from YouTube Mr.Kebabz and
the Bungkusin Application aiming at the target
Mr.Kebabz's
market namely: target
Based on the results of the monkey survey it
turns out that the most dominant gender of
Mr.Kebabz is female, whose number is 69.23%

Based on the survey results it turns out that the

most dominant age of Mr.Kebabz customers is
18-23 years or in the percentage of 92.31%
which is the category of youth
SINCE 2015
Source of funds used by the
Sirius Company with Mr. Source of funds
products. Kebabz is derived from
their own capital, which is derived
from the money of the founders
of the owner Mr.Kebabz. The
source of funds used is personal
money. By using your own
source of funds, you will have the
advantage of not having interest
costs, such as loan capital.

SINCE 2015
Advertising
Strategies
 Advertising Strategies
After we understand the market tastes, we have to do a target
marketing strategy where the target marketing strategy is a strategy by
differentiating the various groups of buyers who form a market and
developing a mix of products and marketing that is appropriate for each
target market, for example: then we have to sell kebabs with more spicy
flavor than non-spicy kebabs.

Maintaining better quality of service, for example: every time we sell

kebabs we must always ensure that the kebabs we sell are fresh,
meaning that our kebabs are not too long in the refrigerator so that
customer satisfaction will be maintained, if customer satisfaction is
maintained then the customer is guaranteed to be loyal.
Mr.Kebabz offline promotion is to distribute the tester before
selling the product. It aims to introduce the product and see the
level of acceptance by potential consumers of the product. Then
the distribution of interesting brochures was carried out so that
more people knew about Mr.Kebabz's whereabouts

Offline
Advertising
 z
Online Advertising Online Advertising Mr.Kebabz
Promotion Of Mr.Kebabz Online is creates accounts on social media like
Facebook and Instagram. This social media as a means to inform the
location of Mr.Kebabz sales and accommodate all criticism and suggestions.
By making social media, it is also hoped that more people will know and are
interested in buying Mr.Kebabz products And Mr.Kebab has used
technology in the production process, whereas in sales it uses social media
technology by using the QR Code to connect to Instagram Kebabz

Mr kebabz

Mr.Kebabz
Economic
Strategies
 Economic Strategies
Finance is an activity of planning, budgeting,
checking,Management, Transportation, Search and Retention
of Funds Required by a organization or company. Sirius
company makes financial reports every day the company can
find out income, read the company, and financial position the
company can help in making company decisions.Companies
can carry out analyzes based on financial statements that can
be done predict sales and costs in the next few months.
 Break Event Point

BEP RUPIAH
BEP UNIT

Rp 480.232

355 Pcs Rp 480.232

 Forecast Sales

Forecasting of sales made by the Sirius Company is by method

moving average where sales for the past three months are divided
by periods which is determined. Sirius Company uses the three-
month moving average method
Conclusion
 Conclusion
Based on the SWOT analysis and several aspects as a
support, Mr. Kebabz is a fast food product. Being in quadrant
position 3 namely Mr. Kebabz faces enormous market
opportunities. But on the other hand, facing some obstacles /
weaknesses, namely if the supplier closes, Mr.Kebabz also
closes. Then the strategy used is to minimize the company's
internal problems so that it can change market opportunities
for the better and worth continue bisnis because it always
experiences product development to achieve customer
satifaction
 Mr.Kebabz

Thank you
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Finance is an activity of planning,
budgeting, checking,Management,
Transportation, Search and Retention
of Funds Required by a organization or
company. Sirius company makes
financial reports every day the
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that can be done predict sales and
Economic
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