Principle of Designs

KAREN YAU
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Pattern Emphasis Balance Variety Unity

Pattern

• the repetition of a visual

element such as an object or
symbol all over the work of art
• Used to organize surfaces in a
constant regular manner

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Pattern:
Example 1
• The repetition of wheels or
circles creates a
movement. The repetition
of swans, wheels and
flowers create a balance
and eye-catching design.

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Pattern: Example 2

• The repetition of leaves creates

a calm and worming attitude.
The repeating use of these color
use create a sense of fall, the
season.

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Pattern:
Example 3
• The repetition of curve
stairs creates a movement
of going downwards or
upwards.

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 Emphasis
• Use to make a certain part or
point in the design stand out.
• Use to draw viewer’s attention
by creating a point of interest
or focal point.

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Emphasis:
Example 1
• The contrasting color of the
fonts creates a focal point
that draws people attention
to the two E’s without
destroying the unity of the
whole design.

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 Emphasis:
Example 2
• The difference in the
position and color of the
“a” creates a point of
interest that attract
viewers attention to the
design.

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Emphasis:
Example 3
• The contrasting color and
shape (mountain/rocks)
on the two side creates a
focal point in the middle of
the poster drawing
attention to the man who’s
in between of the rocks.

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Balance

• Provides stability and structure to

a design by distributing equal
visual weight on the two side of
the vertical axis.

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Balance:
Example 1
• This example shows a
symmetrical balance on
either side of the vertical
axis. There is an equal
number of people of the
two side creating a
balance in the poster.

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Balance:
Example 2
• This example also shows a
symmetrical balance on
the two side of the
woman’s hair. The woman
in this design is the middle
where the different icons
on the hair on both side is
balance so that one side
will not be heavier or more
than the other to destroy
the harmony of the design.

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Balance: Example 3

• This is an example of
asymmetrical balance that uses
different but equally weighted
features on the two side. In this
design, the man is on one side
while the other icons/boxes is on
the other side creating a
balance design.

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 Variety
• Using different elements in an image to
create visual interest.

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Variety:
Example 1
• This design uses a variety
of lines and shapes to
create. The only element
that is constant
throughout this whole
design is the use colors,
black, grey and white.

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Variety:
Example 2
• This design uses a variety
of colors, shapes, and
lines. The use of these
different elements creates
a sense of diversity yet
harmony about this
place/design.

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Variety:
Example 3
• This design uses different
shapes, colors, lines to
illustrate the design.

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Unity
• A sense of unity that everything in the
artwork work together.
• Visually pleasing agreement between
the difference elements in the design.

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Unity: Example 1
• This example uses the same shape
throughout the entire design.
There is also a pattern in the colors
that were used to create a sense
of unity.

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Unity:
Example 2
• This example uses the
same pattern throughout,
the use of different colors
makes that design more
interesting and attracting.
The color that were used,
warm and cold colors,
create a sense of harmony.

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Unity:
Example 3
• This design is well
balanced, it is neat and
repetitive. Throughout the
design, it has a
combination of warm and
cold colors.

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Source

• https://www.trentsizemore.com/2012/11/21/the-principle
s-of-design-patternrhythm/
• https://www.pinterest.com/pin/314900198923732319/
• https://www.digitalartsonline.co.uk/features/illustration/
31-repeating-pattern-design-tips/
• https://www.intechopen.com/books/pattern_recognition_
techniques_technology_and_applications
• http://lthscomputerart2.weebly.com/the-elements--princi
ples-of-graphic-design.html
• https://www.youtube.com/watch?v=As7iu8u0wF0