Project by:

1)Azhar Sayyed
2)Hemant Narwani
3)Pawan Shah
4)Deepak Damble
5)Karuna Ahire
ABOUT CHHOTA BHEEM
 Is Green gold’s super hit series on POGO(Co production with Turner
International)

 Is the winner of the Best Animated TV Series award at the ‘Golden Cursor
Awards 2009 held in Mumbai, India.

 Bheem is an adventurous and fun-loving nine-year-old who lives in

Dholakpur village

 Kalia Pahelwan is a jealous eleven year old bully, Bheem's rival, who is

envious of Bheem's popularity.

 The story revolves around Bheem and his friends and their competition with
Kalia and his friends.
 started as a 13 episode TV Series
 based on the popularity it got extended and till date more than 60
episodes were delivered.
 Green Gold is now establishing the merchandise activity for its
contents.
 Launched products include Comic books, DVDs and T-Shirts. More
merchandise products are going to be launched very soon.
Series Details:
 Episodes: 80
 Episodes Duration: 22 Minutes
 Target Audience: Children 6-12
 Language: Hindi / English
 Type: Comedy Adventure
PROMOTION

 Speaking on the promotional plans, Rajiv (M.D of Green gold’s pvt

ltd)said, “A good product will sell by itself. We are very confident that
our content would be one of the best that India has ever seen.

 When asked about what made the TV series popular, Rajiv said, “The
USP of the series is the storytelling. We are appealing to children’s
fantasies. . I feel it is the first indigenous and original story from India
and we are thrilled to see its success on air. We are looking at the
bigger picture and waiting for its international launch,
 POGO offers kids a role with Chhota Bheem 
BHEEM KI TEAM CONTEST

 POGO is offering kids a never before opportunity to be a part of their

much loved show Chhota Bheem.

 POGO has announced a nationwide contest that will give five kids a
once in a lifetime opportunity to star as an animated avatar with their
favorite hero Chhota Bheem.

 Through an on-ground school contact programme kids will be invited

to send in their reasons why ‘Bheem Ki Team needs him/her’ and (five)
kids with the wittiest answers stand to win this exclusive chance.
Promotional Strategy:
Promotion is very important part of Sales & Marketing.
Utilisation of Push & Pull Sales strategy.

Advertising:-

Through Mass Media,Internet,Banners,Spot offers. etc.

Public Relation:-

Through Games,Comics,On ground school contact

programme,contests.
Screen shot of
Chota Bheem
Online Games
page:
Enjoy your vacations
with Chota Bheem
Online Games like
Chhota Bheem-Bull
Racing, Monkey
Ambush, and Ladoo
Challenge which you
can play online on its
official (w.ww.pogo.tv)
website.

Chota Bheem Online

Game is inspired by
the series of the Chota
Bheem.
 Outcome of successful promotion:

• Green Gold’s Chhota Bheem Comics and coloring books which hit the

Big Bazaar outlets across India in the month of March 09.

• With over 10,000+copies sold for 1st volume.

• Customers registered 5,000+copies with

next 3 volumes

• So far company has released 4 volumes of

Comic titles & plans to release 2 every month.
 Chhota Bheem was rated as no 1 show with TVR rating of 1.1 .

 Movie ”Chhota Bheem Aur Krishna” packed a huge punch withan ace
rating of 1.6 TVR

 Currently the Chhota Bheem titles are available in all the

metros.Recently tied up with distributors in UP,Punjab & Rajasthan.
PRICE
 

 Price:2,700.00 INR

 Model:2 Year Subscription

 Average Rating:

 
BESTSELLERS
Chhota Bheem Coloring
Book 
45.00 INR
Chhota Bheem Activity
Book 
45.00 INR
Chhota Bheem Masks 
 50.00 INR
Chhota Bheem: Stickers 
30.00 INR
Chhota Bheem: Chhota
Bheem & Krishna 
149.00 INR
Chhota Bheem: Chhota
Bheem Vol-1 
149.00 INR
WHICH CARTOON CHANNEL DO U WATCH?
Do you watch Chhota Bheem or not ?
WHAT DO U LIKE ABOUT CHHOTA BHEEM?
HOW DO U COME TO KNOW ABOUT CHHOTA BHEEM?
What do u think is a good competitor for chhota
bheem?
WOULD U LOVE TO WTCH CHHOTA BHEEM
MOVIE?