Target audience

The target audience 

• Our target audience that we were originally aiming for was going to
be everyone, now we are going to try and make it more specific so
that we can narrow down what types of people we would like to have
as the consumers. 
• Although our main goal with the campaign is inclusivity as we created
a slogan called 'A little fun for everyone'. With this and alongside the
fact that we only have a 60 second time slot max for the advert then
we would have to create sections for each audience that we would be
attempting to reach.
Young families
• We could have a small family of four having a family night and playing
games. They could be using the coke bottles to play games, maybe
they are playing monopoly and using the bottle caps as figures. 
• The family would be young so maybe they would have late 30's
to early 40-year-old parents with two kids one younger than the
other maybe around 8-15. 
• There would be no need for any sort of ethnicity as the idea was
supposed to be inclusive so it could feature anyone from anywhere
around the world. 
Teenagers