ADVERTISEME

NT VIII / 2

Name : NADIA PUJI LESTARI

ENGLISH DEPARTMENT 2017

 KI, KD, TUJUAN

MATERI

CONTOH

EXERCISE

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 Kompetensi Inti :

KI 3 : Memahami dan menerapkan pengetahuan factual, konseptual,

dan procedural dalam pengetahuan, teknologi, seni, budaya, dan
humaniora dengan wawasan kemanusiaan, kebangsaan,
kenegaraan, dan peradaban terkait penyebab phenomena dan
kejadian dalam bidang kerja yang spesifik untuk memecahkan
masalah
KI 4 : Mengolah, menalar, dan menyaji dalam ranah konkret dan
ranah abstrak terkait dengan pengembangan dari yang dipelajarinya
di sekolah secara mandiri, dan mampu melaksanakan tugas spesifik
di bawah pengawasan langsung

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 Kompetensi Dasar :

3.1 Menganalisis fungsional, struktur teks, dan unsur

kebahasaan dari teks iklan barang, jasa dan kegiatan
(event) di media massa, sesuai dengan konteks
penggunaannya

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 Tujuan :

- Siswa mampu mengidentifikasi teks iklan barang, jasa

dan - kegiatan (event) di media massa
- Siswa mampu mendeteksi informasi dari teks iklan
barang, jasa dan kegiatan (event) di media massa
- Siswa mampu menangkap makna dalam teks iklan
barang, jasa dan persitiwa (event) dari media massa
 
 

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 WHAT IS ADVERTISEMENT?

Advertisement is a public announcement in a

newspaper, television, or internet advertising
something such as a product for sale, services offered
or an event.
 

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 STRUCTURE OF ADVERTISEMENT

1. Purpose: What is the purpose of the writer to compose the

advertisement text?
2. Name of product: This is about name and brand. What product,
service or events to sell?
3. User: Who need the product? What ares the product and service
for?

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 Purpose of Advertisement (Advertising)

1. To invite listeners or readers to buy or use a thing or services offered in

these advertisements.
2. To announce / advertise about a thing or product to the public
3. Make communicants aware and provide information about a product (can
be goods, services, ideas, etc.).
4. Attempting to make the communicant feel like himself for the advertised
product by giving preferences.
5. Convince consumers of the correctness of the product so that they have a
business to own or use the product.
6. From the consumer's point of view, the consumer becomes aware of
information about the product, be it price, specifications, functions, etc.
 

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 Advertisement Features (Advertising)
Advertisement advertisement has the following language
characteristics:
 
The choice of words used highlights the important information
The choice of words used indicates the target
The choice of words used is attractive, precise, logical, and polite.
The choice of words used has suggestions for the audience.
 
 

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 EXAMPLE

Fanta 
This drink made with real fruit
 
Ingredients:
 
Carbonated Water,Orange Fruit from Concentrate 5%, Sugar (from Beet and/or Cane), Citric Acid,
Preservative (Potassium Sorbate), Vegetable Concentrates (Carrot, Pumpkin),Natural Flavourings,
Sweeteners (Sodium Saccharin, Aspartame), Antioxidant (Ascorbic Acid), Acidity Regulator (Sodium
Citrate), Stabiliser (Guar Gum), Contains a source of Phenylalanine
 
Grab it fast and feel the sensation with this drink. this !!
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 Confused looking for fast food and cheap?
 
EXAMPLE Confused looking for fast food but healthy?
 
Just come to our shop Burger Factory at Senaya street no. 17 Kleton Jogja.
We provide Burger Coco. A new breakthrough and innovation in fast food
world which me made for you.
 
Burger Coco Guarantees will not make your stomach and your bag is
damaged because of Burger Coco made from organic ingredients fried in
edible oil quality.
 
Materials Burger Coco:
 
Organic meat
 
Organic vegetables
 
All the ingredients served without preservatives.
 
There are also available so many flavors like:
 
Barbeque flavor, Bread Burger Single, Vegetarian Burger, spicy sauce, Burger
Double Bread, Double or Triple Meat Burger and Burger Extra-large.
 
We open every day at 13:30 pm.
 
Do not admit as jocks if you have not come and felt the Burger Coco!
 
Come with your family or your friends !!
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 EXERCISE !

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SUPER SALE TO MARK CROSSROAD
SUPERMARKET'S 10TH ANNIVERSARY In the
whole month of July
 
Come and visit us this July to celeberate our
10th anniversary and enjoy a lot of surprises.
We offer: ANSWER
• Up to 50% discount on dairy products,
bakery and fresh meat.
• Free food samples, free ice cream, and free 1. What is advertised in the flyer?
gifts.
• Trivia Contests to win 10 mobile phones, 10
microwaves, and 10 dekstop computer sets. a. A new supermarket
• Daily live music from 5 to 9 pm. b. A series of anniversary event
• Weekend suprises. c. Summer sale
 
Visit our website d. Weekend surprises
www.crossroadsupermarket.com to get more
information on all special events in July, or
contact us at 7994352.
 
See you at Crossroad Supermarket at no. 45
Washington Avenue. Bring this flyer and get a
free gift at the Customer Service Counter. PREVIOUS NEXT
 d. Weekend surprises

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SUPER SALE TO MARK CROSSROAD
SUPERMARKET'S 10TH ANNIVERSARY In the
whole month of July
 
Come and visit us this July to celeberate our
10th anniversary and enjoy a lot of surprises.
We offer: ANSWER
• Up to 50% discount on dairy products,
bakery and fresh meat. 2. What will a shopper who brings this
• Free food samples, free ice cream, and free flyer get?
gifts.
• Trivia Contests to win 10 mobile phones, 10
microwaves, and 10 dekstop computer sets.
• Daily live music from 5 to 9 pm. a. Discount voucher
• Weekend suprises.
b. Free food samples
 
Visit our website c. Free gift
www.crossroadsupermarket.com to get more d. Free ice cream
information on all special events in July, or
contact us at 7994352.
 
See you at Crossroad Supermarket at no. 45
Washington Avenue. Bring this flyer and get a
free gift at the Customer Service Counter. PREVIOUS NEXT
 c. Free gift

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SUPER SALE TO MARK CROSSROAD
SUPERMARKET'S 10TH ANNIVERSARY In the
whole month of July
 
Come and visit us this July to celeberate our
10th anniversary and enjoy a lot of surprises.
We offer: ANSWER
3. Which one is not mentioned in the
• Up to 50% discount on dairy products,
bakery and fresh meat. flayer
• Free food samples, free ice cream, and free
gifts.
a. The website address
• Trivia Contests to win 10 mobile phones, 10
microwaves, and 10 dekstop computer sets. b. The contact number
• Daily live music from 5 to 9 pm. c. The founder’s name
• Weekend suprises.
c. Discount
 
Visit our website
www.crossroadsupermarket.com to get more
information on all special events in July, or
contact us at 7994352.
 
See you at Crossroad Supermarket at no. 45
Washington Avenue. Bring this flyer and get a
free gift at the Customer Service Counter. PREVIOUS NEXT
 c. The founder’s name

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Using best teaching method by
qualified teachers, ANSWER
You have found the right place to 4. What is the focus of the study at
learn English. the course?
Join us right now: Let's speak
English! a. Teaching
100% money back if you cannot b. Reading
speak English. c. Speaking
Interested? d. Writing
Find us on Jalan Botania Jati 11,
Nagoya, Batam.
For more details, visit us on
www.smartenglish.com
 

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 c. Speaking

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Using best teaching method by
qualified teachers, ANSWER
5. What does the advertisement offer?
You have found the right place to
learn English.
a. We will get our money back if we can’t
Join us right now: Let's speak
speak English
English!
b. We will learn the best method to teach
100% money back if you cannot
English
speak English.
c. We will find Jalan Botania Jati 11 as the
Interested?
right place
Find us on Jalan Botania Jati 11,
d. We would be qualified English teacher in
Nagoya, Batam.
this place
For more details, visit us on
www.smartenglish.com
 

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 a. We will get our money back if we can’t speak
English

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