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Beyond
The
Bag
Media
Entrepreneurs Packaging
Trade Suppliers
Organizations
Packaging
Manufacturers
Composters Customers
Investors
Empathy Map – For Person X(Packing Supplier)
Says Thinks

• Customizable w.r.t. shape, size and style • Plastic Bags are adaptive
• Light weight storage • Flexible
• Can handle extreme environmental conditions • Convenient
• Bags can be reused • Cost effective
• Durable
• Economics

Person X
Does Feels

• Supplies food products wrapped in plastic • Plastic is convenient

• Reuses plastic wrapping • Harmful for Environment
Persona Map
“Person X is Food packaging supplier how mostly wraps food in plastic, knows plastic is harmful for
environment and wants to minimize”

Demographics Behaviour

• Male, 26 • Spends a heavy time works at his

• Single organization
• Graduate in Food Tech • Passionate about preserving the
• Owns a packaging organization environment

Looking for Important points

• Ways to minimize use of plastic with cost • Safe food packaging alternative
effectiveness and convenience • Cost effective
• Environment friendly
Empathy Map – For Customer A
Says Thinks

• Light weight • Non environmental friendly

• Portable • Flexible
• Convenient • Cost effective
• Reusable

Customer A
Does Feels

• Uses plastic bags in day to day life • Convenience

• Uses various things wrapped and containing • Comforting
plastic
Persona Map
“Customer A is a housewife who makes use of plastic bags in day to day life for carrying and transferring
things”
Demographics Behaviour

• Female, 30 • Carries out household activities

• Married, 2 Kids • Mostly uses plastic bags and plastic pack
• Housewife products

Looking For Important points

• Alternative for plastic bags to carry and • Alternative should be cost effective, light
transfer things weight, flexible and environment friendly