Anny’s Food!

GROUP 4
Name:
Phạm Hồng Ân
Trần Mỹ Linh
Nguyễn Việt Hoàng
Phạm Đăng Phương Thảo
 General
Information
Multi-member LLC (MMLLC)
The Legal
Representative:
Phạm Hồng Ân

Nguyễn Việt
Phạm Hồng Ân
Hoàng

Phạm Đăng
Phương Thảo Trần Mỹ Linh
Providing best meals
with best prices
TAKEAWAY
 Satisfy customers by
providing quick, safe,
delicious and
nutritious meals for
everyone with suitable
prices. Be the best and
biggest meal supplier
in Viet Nam in the
next 5 years.
Customer’s
satisfaction
is our best
profit.
 Relish
Your Choice!
 PRODUCT
INFORMATION
 Bring warm and
complete meals to all
people who do not
have time to make
perfect meals for
themselves.
 Lunch
Idea
Creativity
SERVICE PROCESS
See the menu
Create lunch
idea creation
& Order

Cooking

Packaging

Shiping
Long Term reputable suppliers and Food Hygiene
when transporting
Relish Your Choice
Market research
 USP

Organic and fresh ingredients Less oil

Display all the ingredients

Target customers
COMPETITORS
Promotion
 S
STRENGHTS
W
WEAKNESS
O
OPPORTUNITIES
T
THREATS

• Small funding • More customers care • Foreign and domestic

• Affordable price franchise have
• Poor branding about food quality experience and hugh
• High quality and recognition and hygiene funding

hygieneic food • Poor experience in the • Customer high • More and more
are demand about the entrepreneurs want
• Various menu to enter this market
• Operating online only market • Customers tend to
• Understand customer => Shipping fee and • Competitor show choose well-known
brand or don’t want
shipping time many weakness to try diffirent brand
 FINANCE

LUMP-SUM PAYMENT FIXED COST

Cooking items 4.000.000
Furniture 8.000.000
Repairing 3.000.000
Installment 2.000.000
Earnest money 9.000.000
Administrative formalities 150.000
Advertisement at first 3.000.000
Renting 7.000.000 (30m2) ( Phạm Ngọc Thạch
Street, District 3)
Cook’s salary 6.000.000
Shipper’s salary 6.000.000
Admin’s salary 4.000.000
Suppliers 30.000.000/ month ( 1-2.000.000/day)
Telephone 200.000
Electricity 1.500.000
Water 500.000
Internet 200.000
Marketing 3.000.000/month
Commission for apps+ Tax
 First-month cost:
90.000.000

the average 120 orders a 90 orders

price is 30k weekday at weekend

Revenue in a Revenue at
weekday: weekend:
3.600.000 2.700.000/day

Revenue in a
month:
100.800.000
First-month profit: Cost from second
10.800.000 month: 65.000.000

Profit: 35.800.000

Break-even point:
about 3 months