Scribd Logo
Upload

Welcome to Scribd!

  • The Nine Principles of Effective Communication

    Uploaded by

    STEPHANIE MAGNAYE
    52 views18 pages
    The document outlines nine principles of effective communication proposed by Michael Osborn in 2009: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. It also discusses ethical considerations in communication, noting that ethical communicators respect their audience, consider the results of communication, value truth, use information correctly, and do not falsify information.

    Original Description:

    Original Title

    THE-NINE-PRINCIPLES-OF-EFFECTIVE-COMMUNICATION(8)

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines nine principles of effective communication proposed by Michael Osborn in 2009: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. It also discusses ethical considerations in communication, noting that ethical communicators respect their audience, consider the results of communication, value truth, use information correctly, and do not falsify information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    52 views18 pages

    The Nine Principles of Effective Communication

    Uploaded by

    STEPHANIE MAGNAYE
    The document outlines nine principles of effective communication proposed by Michael Osborn in 2009: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. It also discusses ethical considerations in communication, noting that ethical communicators respect their audience, consider the results of communication, value truth, use information correctly, and do not falsify information.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 18

    THE NINE PRINCIPLES

    OF EFFECTIVE
    COMMUNICATION
    MICHAEL OSBORN (2009)

    • Claims that
    communication must
    meet certain
    standards for
    effective
    communication.
    1. CLARITY
    • Makes speech
    understandable.

    • Fuzzy language is
    forbidden.
    2. CONCRETENESS
    • Reduces
    misunderstandings.

    • Supported by facts.
    3. COURTESY
    • Builds goodwill.

    • Involve polite in
    terms of approach
    and manner of
    addressing individual.
    4. CORRECTNESS
    •Glaring mistakes
    in grammar.
    5. CONSIDERATION
    • Messages is geared
    towards the
    audience.
    6. CREATIVITY
    • Having the ability to
    craft interesting
    messages.
    7. CONCISENESS
    • Simplicity and
    directness.
    8. CULTURAL SENSITIVITY
    • Emphasis on
    empowering diverse
    cultures, lifestyles,
    and races.
    9. CAPTIVATING
    • Strive to make
    messages interesting
    to command more
    attention and better
    responses.
    ETHICAL
    CONSIDERATIONS IN
    COMMUNICATION
    ETHICS
    • Branch of philosophy that focuses on issues
    of right and wrong in human affairs.
    ETHICAL COMMUNICATORS:
    1. Respect Audience
    ETHICAL COMMUNICATORS:

    2. Consider the result


    of communication.
    ETHICAL COMMUNICATORS:

    3. Value Truth
    ETHICAL COMMUNICATORS:

    4. Use information
    correctly.
    ETHICAL COMMUNICATORS:

    5. Do not falsify
    information

    You might also like