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    This document provides an introduction to communication theory. It defines key concepts such as mass media, mass communication, and traditional media forms. It discusses types of print media like magazines, newspapers, books, brochures, and flyers. It also covers different kinds of radio like AM and FM. The document asks a trivia question about why call signs in the Philippines start with D and defines what a theory is.

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    This document provides an introduction to communication theory. It defines key concepts such as mass media, mass communication, and traditional media forms. It discusses types of print media like magazines, newspapers, books, brochures, and flyers. It also covers different kinds of radio like AM and FM. The document asks a trivia question about why call signs in the Philippines start with D and defines what a theory is.

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    5 views23 pages

    1 Intro To Comm Theory

    Uploaded by

    lykha
    This document provides an introduction to communication theory. It defines key concepts such as mass media, mass communication, and traditional media forms. It discusses types of print media like magazines, newspapers, books, brochures, and flyers. It also covers different kinds of radio like AM and FM. The document asks a trivia question about why call signs in the Philippines start with D and defines what a theory is.

    Copyright:

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    of 23

    Introduction to

    Communication Theory
    By Hannah P. Mariveles
    medium
    (n.)
    /ˈmēdēəm/
    a means by which something is communicated
    or expressed
    QUIZ
    Mass Media,
    Or
    NOT?
    Key Concepts
    Mass Media is a
    diversified collection of media technologies
    that reach a large audience via mass
    communication
    Key Concepts
    Mass Communication
    Institutionalised production and generalized
    diffusion of symbolic goods via the fixation and
    transmission of information or symbolic
    content, it is explained as a communication
    which is directed to or reaches an appreciable
    fraction of the population
    ICONIC MASS MEDIA CORPORATIONS
    Key Concepts
    TRADITIONAL MEDIA
    FORMS

    PRINT
    TRADITIONAL MEDIA
    FORMS

    BROADCAST
    Types of Print Media
    MAGAZINES

    NEWSPAPERS
    BOOKS
    Types of Print Media

    BROCHURES AND FLYERS

    BILLBOARDS
    Two Kinds of Radio

    AM RADIO

    FM RADIO
    TRIVIA QUESTION:

    Why do call signs in


    the Philippines start
    with the letter D?
    What is a theory?
    • A set of principles on which the
    practice of an activity is based

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