Social media live project

submission
Facebook Campaign

Student Name: PHEBE VARGHESE

 Slide 1

Campaign Problem Statement

{Please write down the problem statement and information provided to you}

Blog topic and link: TOP GARDENING HACKS TO KEEP IN MIND FOR BEGINNERS |
http://bussibee.com/uncategorized/top-gardening-hacks-to-keep-in-mind-for-beginners/

Budget provided: 1000

Objective: To drive traffic to bussibee website

TG: Men and women with interest in gardening, Age: 25-60

 Slide 2

Explain the targeting parameters

{Identify the targeting parameters you’d select to amplify your blog Give reasons for
the same, even if it is NA.}

Targeting parameters:
1. Age Range- 25-60 homemakers because they want to get involved in some
beneficial activities
2. Location- Pan India
3. Interests- Home and gardening
4. Any other relevant targeting parameters- organic veggies lovers
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, bidding strategy, budget, ad scheduling and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
 Slide 4

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}
 Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your
reference. Please ensure that the screenshot mentions the Result Rate. Customise the
default metrics to enable the Result Rate being shown.}
 Slide 6

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
 Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
1. What KPIs will you use to analyze the ad performance?
a) Click through rate, cost per click,
b) cost per landing page view and ratio of landing page views to no. of clicks.

2. Was the campaign a success or not?

No, Because meta disabled my account twice with different accounts.

3. Based on the results obtained, suggest some targeting optimizations that you would perform. (atleast 2)
a) Add detailed targeting parameters to focus on target groups relevant to the website and b) Focus on
age range from 35-45 instead of 25-60.

4. Based on the results obtained, suggest some creative optimizations that you would perform. (atleast 2)
1) Choose a more catchy headline
2) Add a better image which depicts my target group.