Presentation

Session
Nabila Salma Ainurrofik
01. &
02.
Week
Your Home Place
 My Home Place
Name Of Home Place SWOT analysis

• Strenght

1. Bogor is known as a city that is safe and peaceful, that's why it's not wrong
I live in Bogor city
if Bogor is made a suitable place for housing
actually in Taman Yasmin
Bogor 2. Bogor Botanical Gardens has become an icon and the main attraction of this
city. The garden which is also often called the Bogor Botanical Garden was
built by the Dutch and inaugurated in 1817. Bogor Botanical Garden is one
of the oldest Botanical Gardens in Asia.

3. Paradise of culinary

• Weakness

1. Traffic Jam because The large number of public transportation is often one
of the culprits contributing to congestion in the city of Bogor. The
construction of toll flyovers has also exacerbated congestion
 My Home Place
Continue SWOT Explore a way people
do to make life
• Weakness

1. shortage of teachers because The Bogor City Government recorded a

shortage of school teachers as many as 1,000 people Several people in my home
place become a Privat
• Opportunities employment some people work
in public employment
1. tourism object development opportunities such as infrastructure, What kinds of SME
accommodation
2. development of the livestock sector such as raising livestock,
cultivating livestock centers The city of Bogor has 15,388
registered data for UMKM in Bogor
• Threats city. Types of businesses that are then
1. Bogor is surrounded by the threat of natural disasters registered, ranging from street vendors
(PKL), fryers, tire patches, to food
stalls at homes and online businesses
 03.
Week
SME in my Home Place
 Choose of 2 SME SWOT analysis of
I choose veteran (craft) and Obat
SME
traditional (traditional medicine) for my SWOT veteran
SME near my home. • Strength
• The products made are unique, interesting, funny and
many fans for all circles.
1. Our products are safe from being used by young
children to adults. Because our products do not use
materials that are harmful to any circles.
• Weakness
• Lack of HR capabilities
1. Absence of brand
• Opportunities
1. With innovative and creative power this venture has a
great opportunity to master the online market and
business.
• Threats
1. Many competitors follow the concept we have created.
 SWOT OBAT
SMEs will give more prospects
TRADISIONAL(TRADITI
for your home place/place
ONAL MEDICINE)
• Strength The 2 SMEs give me option about creating pf new
• Interesting product in terms of taste, color SMEs would have greet opportunity in Bogor city.
and aroma. Actually Bogor have all structure sector like
1. The product does not use preservatives. business , culinary, and tourism. Therefore for the
• Weakness new SMEs they told me about creating the product
which is an culinary SMEs because many people
• Relatively short shelf life of the product
come to Bogor for try the culinary. It would have
1. Distribution channels are not yet big opportunity.
maximized
• Opportunities
• Broad marketing reach
1. Target market of all circle
• Threats
1. The number of herbal medicine products
sold in the market.
04.- 07.
Week
Home Enterprise
 Home Enterprise
Title of “Home Enterprise Explanation of Home
Enterprise ownership Enterprise

• Single Activity This business activity in the

This industry I built myself
The title of my Home Enterprise
with capital from parents and
is KOPI SELERA KITA
some investors.
field of processed coffee
industry, from processing
green beans, roasting coffee
beans, to packaging.
 My Home Place
Home Prospective Product & Service
• Strength

1. Strategic, comfortable and green environment 1. Products: Instant coffee

(packaged coffee), cup coffee.
2. Strategic location 2. Services: Personal
distribution, supermarket,
3. Many facilities (online transportation, taxi, bus and angkot) minimarket.

• Weakness Marketing Plan

1. Traffic Jam
The plan is that this product will be sold
• Opportunities through social media, website, blog, online
shop. But the most optimum promotion is
1. The development of tourism facilities and infrastructure advertising because advertising is one of the
ways that companies promote towards
• Threats optimum profits, while advertising also gives
free coupons and gives disadvantages that
1. Increase in price and raw materials for building. attract customers.

Operational Plan
• Pre - Work : Provide training to
workers how to use the coffee
machine, and also give a briefing
about coffee.
• Operation hours : Monday – Saturday
at 07.00 a.m – 05.00 p.m at 12.00
break prayer and Sunday closed.
• Raw materials will be taken from our
resellers who have been trusted and
have signed a cooperation contract.
Management and
functional
responsibilities
the application of organizational structure
in a business must be done because it can
reduce operational costs. In this business
we implement several divisions such as
marketing division, finance division, raw
materials division, HRD division, and
engineering or production department
division.
 Financial Plan
● Its sharing investment and for emergency needs we use bank credit.
Investment fund Rp. 300.000.000

Total budget(machine & materials) Rp. 225.000.000

Selling price of products / cartons Rp. 175.000

Average turnover / month Rp. 300.000.000

Raw materials / month Rp. 10.000.000

Gross Profit Rp. 290.000.000

Operating Cost Rp. 29.000.000

Net Income Rp. 260.000.000

Appendices
 BEP Revenue of sharing
with investor

• BEP = 25.000.000 : 175.000 • Investor = 40 %

= 143 unit. • Company = 60%
• In order to return capital we must
sell more than 143 per unit or 143
per unit
 10.
Week
Inappropriate & unforgettable
Experience
What is the most inappropriate and unforgettable experience you
have had in your entire life related to your Networking,
Collaboration and Friendship! please put your writing 3 – 5 part.
● the most inappropriate and unforgettable experience I had, the first is when I was
senior high school leader of my class said that at that time the chemistry teacher
could not attend the class because there was interest in the teacher's room
therefore me and my friends went to the cafeteria to buy drinking water because
I forgot to bring drinking water but when we were going back to class it turned
out that our chemistry teacher was in a class because we were not allowed to follow
chemistry lessons that day from that moment we never left the classroom again
during chemistry lessons.
● Secondly, two years ago when my family and I went to one of the shopping
malls near my house to buy necessities and lunch, after lunch we went to one
of the stores because there was something I wanted to buy there, when I was
going to pay for my groceries I noticed that my bag was open and it turned out
that my cell phone was not in the bag.
What is the most excited and unforgettable experience you have had
in your entire life related to your networking, collaboration and
friendship ! Please put your writing in 3 – 5 parts.
● the most excited and unforgettable experience I had, the first When the class increase
holiday me and my friends went on vacation around java island for 1 week by train ,
we went to Jogja, Kediri, Malang and Surabaya. We went to the tourist
attractions that are there ranging from Malioboro , batu Malang, Simpang gumul
, and around Surabaya.
● Second, when there is a "study tour + campus tour" around java island at that time
we went Bandung , Malang and Jogja. First we go to Bandung for campus tour
to UNPAD after from UNPAD we go to TRANS STUDIO Bandung, after that
we continue the trip to Malang to go to mount bromo, after that we go to UB
for campus tour, after from UB we go to transport museum in Malang to see the
history of transportation, after san akita continue the tour to Jogja because until
Jogja night we go to the hotel, the next day we go to Prambanan and
Borobudur, the next day we go for rafting in Elo river. It's been an amazing and
unforgettable experience.
Who is/are the main Entrepreneur for your life? (start from
your family life, school age until now). Please get 2 – 3
persons with their characteristics that have put you in some
degrees integratively in Tripple A of yours!

The main entrepreneur in my life is my parents and my grandma &

grandpa because they always teach me to be responsible for what I
choose and what I do, they also teach me to always work hard, and
discipline when doing something because something done with
hard work the results will be satisfactory, they also teach me to
always be grateful that I have today.
 11.
Week
Profitable Business Idea
Profitable Business
Idea
• I do this business with my friend
when I was senior high school.
LUNOW is lupis with new variant
• Price = Rp. 15.000 / box
Business in future

For the future I want build my

business in EO sector business with
several my friends in senior high
school.
12.- 15.
Week
Progress Report
Business right now

My friend and me still running our

business right now. The business is
LUNOW it’s really make a profit for
us.
 The Profit / one time production
Total production capital (expenses) = Rp. 260,000 Gross Profit / day Rp. 600.000
● BEP = capital : total production Net Income / day RP. 340.000
= 260,000 : 5
= Rp. 52.000 Gross Profit / month Rp. 12.000.000
● BEP Price = capital : number of products
= 260,000 : 40 Net Income / month Rp. 6.800.000
= Rp. 6.500
Profit Margin 130 % = 130 % * 6,500 = Rp. 8,450(8,500)
● Selling Price = total profit + BEP price
= 8,500 + 6,500
= Rp. 15,000 / box
Thank You !!