Welcome To My Presentation

For Mid Semester Examination

English For Public Relations
Class H

Anisah Dwi Astuti

20210110460003
Crisis Management Plan
AQUA Companies Profile

It all started with a pure and kind intention to provide quality

mineral water to every family in Indonesia. AQUA begin its
journey in 1973 under the leadership of Mr. Tirto Utomo and
becomes the pioneer of bottled mineral water in Indonesia. AQUA
is preserving the quality and purity of its mineral water since day
one, by preserving and protecting the nature around it. This is
achieved by holding CSR programs like "AQUA Peduli.", "Program
1 untuk 10" and many other efforts to preserve and protect
nature. In 2018, AQUA launched Caaya by AQUA - a ready-to-drink
tea that is the essence of the wealth of our nature and culture.
 Crisis Management Team
Strategic Team Leader ( Director President of Danone Aqua)

CMT Team Leader ( Corporate Communications Director Danone Indonesia)

Public Information Officer ( Head of Public Relations )

Climate and water stewardship advisor

Medical advisor

Crisis Management Advisor

 OUR SPOKESPERSONS
1. Public Relations
holding brief meetings as good as possible with internal and external stakeholders
regarding issues that arise in first. Then, we opened contact information event on
press release, press conference or other media such as FB, IG, Twitter and company
website media.

2. Brand Ambassador of Aqualife

Make a good education and shared campaign about aqualife created for humans
healthy life at social media and other event related to Aqua danone.

3. Founder of Community Octopus Indonesia

Partner for action recycle plastic waste in Indonesia At social media Octopus
Indonesia such as fb, ig, twitter and company website.
 Potensial Crisis Scenarios
1. Environmental Crisis
Frequent issue will arise involved such as environmental crisis, usually in those cases
about plastic waste, Crisis management team of Aqua Danone already to helping
society to remake or recylce plastic into plastic pellets becomes plastic bottle
renewable through action community of Octopus Indonesia or waste bank in the
regional that contributes with Aqua danone. That action will good impact on
sustainability of nature and good of humans life.

2. Natural Disaster
The next big issue is natural disaster occurs from many factors one of which is
accumulation of plastic waste causes damage to nature such as flooding, and water
polluted it makes decreases the quality of water in the soil. This is what makes Aqua
danone commited to giving good program building water clean sources for our
brothers who needs.
 Crisis Management Response
1. Beginning Actions
- Gather all relevant information
about issue that arise
- Analyzing all information
- Brief designated spokespersons
2. End of Actions
2. Advanced Actions
- Get the conclusion statement
- Communicate with all stakeholders
- Evaluations the effectiveness of
- Complete control of the crisis
CMP
- Repairing frequent issue will arise
- Analyze the advanced actions
- Back to normal operations
affection for business continuity
- Analyze existing work life
Crisis Management Strategy
Head of Public Relations will be spokesperson

Plannin
g Issue first communication to key internal and external
stakeholders within 30 minutes of notifications of the event
Strategy

Actions
Determine a target time issue press release that contain
clear key details and information

Provide frequent updates to all stakeholders as information

become available

Provide frequent updates to all stakeholders as information

become available
Post Crisis Learned
Aqua Danone crisis management team has professional
dealing issues

Well defined communication program can avoid public

confusion dan save reputation

CMP can help CMT avoid chaos when crisis occur

Effective CMT and CMP can help reduce impact of the crisis
and help the organization on
THANK YOU FOR WATCHING