STRATEGIC

MANAGEMENT
MONDELEZ

Sakshi Sinha 21SLAM100023

Aman Ghani 21SLAM1010040
Anshika Kalshan 21SLAM1010043
Nikhil Singh 21SLAM1010022
Raj Pratap Singh 21SLAM10100
 INTRODUCTION
Mondelēz India is a subsidiary of Mondelēz
International, which is a global snacking
powerhouse, with brands such as Cadbury, Oreo,
and Toblerone, among others. The company is
committed to creating a positive impact on the
communities it operates in, and it does this
through its Corporate Social Responsibility (CSR)
initiatives.
 OBJECTIVES
In this presentation, we will cover the following
points:Overview of Mondelēz IndiaUnderstanding
CSR and its importanceCSR initiatives undertaken
by Mondelēz IndiaImpact of CSR initiatives on the
company and societyConclusion and key
takeawaysOverview of Mondelēz India:Mondelēz India
is one of the leading snacking companies in India,
with a strong presence in the chocolate, biscuit, and
candy markets. The company has been operating in
India for over 70 years and has a vast distribution
network that reaches every corner of the country.
 UNDERSTANDING CSR AND
ITS IMPORTANCE
Corporate Social Responsibility (CSR) refers to a
company's commitment to creating a positive
impact on society and the environment in which it
operates. This includes initiatives aimed at
promoting sustainable development, improving
the lives of people, and protecting the
environment. CSR is becoming increasingly
important for companies today, as consumers are
more conscious of the impact of their purchases
on society and the environment.
 CSR INITIATIVES UNDERTAKEN
BY MONDELEZ INDIA
Mondelēz India has undertaken several CSR
initiatives that align with its core values and
business objectives. Here are some of the
initiatives undertaken by the company:
 COCOA LIFE PROGRAM
This is a global initiative aimed at promoting
sustainable cocoa farming practices and
improving the lives of cocoa farmers and their
families. Mondelēz India has partnered with cocoa
farming communities in Kerala, Tamil Nadu, and
Andhra Pradesh to improve cocoa productivity,
enhance farmer livelihoods, and promote gender
equality.
 JOY DELIVERIES
This initiative aims to spread happiness and joy to
children in underprivileged communities by
distributing Cadbury Dairy Milk chocolates.
Through this initiative, Mondelēz India has
reached out to over 200,000 children across the
country.
 CLEAN INDIA
This initiative aims to promote cleanliness and
hygiene in India by supporting the Swachh Bharat
Abhiyan. Mondelēz India has undertaken several
activities such as cleaning drives and awareness
campaigns to promote cleanliness and hygiene in
communities where it operates.
IMPACT OF CSR INITIATIVES ON
THE COMPANY AND SOCIETY
Mondelēz India's CSR initiatives have had a positive
impact on both the company and society. By
promoting sustainable cocoa farming practices, the
Cocoa Life Program has helped improve the livelihoods
of cocoa farmers and their families. The Joy Deliveries
initiative has helped spread happiness and joy to
children in underprivileged communities. The Clean
India initiative has helped promote cleanliness and
hygiene in communities where the company operates.
These initiatives have helped build a positive image for
the company and strengthen its relationship with
stakeholders.
 CONCLUSION AND KEY
TAKEAWAYS
In conclusion, Mondelēz India's CSR initiatives
have helped create differentiation for the company
by promoting sustainable development, improving
the lives of people, and protecting the environment.
By undertaking these initiatives, the company has
been able to build a positive image for itself and
strengthen its relationship with stakeholders. The
key takeaway from Mondelēz India's CSR initiatives
is that companies can create value for themselves
and society by taking responsibility for their
impact on the environment and society.
THANK YOU