Introduction to Event Management

Event Industry Knowledge in Vietnam & Global Context

Camellia Dinh
July 2016
Outline:

 Definition of “Event”

 Sizes of Events

 Types of Events

 Event Management

 Event Industry and Relationships within the Event Industry

 Updating Industry Knowledge

Definition:
“An event is something that happens
at a given place and time, for a
reason with someone or something
involved” (Steve John-n – How to
successfully manage any event”).

“An occasion, a gathering of people

at a certain place at certain time for
a specific reason” (Shannon
Kilkenney).
Millennial Anniversary of Hanoi
was “once in a life time”
experience for Vietnam.
Sizes of events
 Mega Events

 Hallmark Events

 Major Events

 Minor Events
Mega Events
Mega events are defined as the largest events and generally targeted at international markets.
(Lynn Van Der Wagen – Event Management for Tourism, Cultural, Business and Sporting Events)
Hallmark Events
Mega events are designed to increase the appeal of specific tourism destination or region. (Lynn
Van Der Wagen – Event Management for Tourism, Cultural, Business and Sporting Events)
Major Events
These events attract significant local interest and large number of participants as well as generating
significant tourism experience. (Lynn Van Der Wagen – Event Management for Tourism, Cultural,
Business and Sporting Events)
Minor Events
The types of annual or one-off events such as meetings, parties, celebrations, award ceremonies,
sporting finals, community and social events. (Lynn Van Der Wagen – Event Management for Tourism,
Cultural, Business and Sporting Events)
Types of events
 Sporting Events

 Entertainment, Arts and Cultural Festivals

 Commercial, Marketing and Promotional Events

 Meetings, Incentives, Conferences and Exhibitions (M.I.C.E)

 Fundraising

 Family Events

 Miscellaneous Events
Sporting Events
Sporting Events are held in all states
and territories and they attract
international sports men and women
at highest levels. Many of events of
this type have become Mega Events
(Olympic Games or The World Cup)
or Hallmark Events (The Melbourne
Cup; The Australian Open)

It’s not all about sport, it is a “Hallmark” festive

event of Australia for all women & men).
Entertainment, Arts
and Cultural Festivals
• Music Tours and Live Shows
• Concerts
Holi Colour Festival in India & Nepal
• Theater Performances
• Wine and Food Festivals
• Local/Regional Events

Mardi Gras in Sydney

Commercial, Marketing
and Promotional Events
• Promotional events is generally
to differentiate the product or
service from its competitors and
to ensure that it is memorable.
Meetings, Incentives,
Conventions and
Exhibitions (M.I.C.E)
• Academic Conferences
• Corporate Meetings
• Association Meetings
• Government Meetings
• Incentive Meetings
• Exhibition & Trade Shows

Watch:
Singapore Resort World Sentosa M.I.C
.E Promotion Video

What:
Thailand - Preferred M.I.C.E desti
nation in South East Asia
Vietnam Tourism Promotion
by Ministry of Culture, Sport and Tourism
 M.I.C.E Promotion
(Vietnam vs Thailand)

BusinessEvents Thailand
Vietnam National Administration of Tourism Web Thailand Incentive and Conference Associatio
site n
Thailand Convention & Exhibition Bureau
Fundraising Events
• Commonly run by enthusiastic
local committees or non-profit
organizations to serve a
charitable cause (helping people
with disability or poverty).

Children in Sa Pa
Family & Special
Events
• Weddings
• Birthdays
• Funerals
• Graduation
• Christenings

Miscellaneous Events
• Cherry Blossom Festivals
• Monsoon Festival Hanoi
• European Food Festivals
• Spring Fair
Introduction to Event Management

 What is the role of an Event Manager?

 The Event Team

 Relationships within the Event Industry

 Event Industry Updates

Event Manager
Job Description:
“Events managers are responsible for
organizing and running all kinds of
promotional, business and social events.
You would control the whole project, from
planning at the start to running the event
on the day”
(National Careers Service, UK)
The Job Description:
-discussing what the client wants
-coming up with original ideas for events
-agreeing budgets and timescales
-researching + negotiating + contracting
venues, contacts and suppliers
-ensuring that health, safety and insurance
regulations are followed
-managing a team and making sure smooth
event logistics from planning to post
events.
The Event Team:
An event manager is generally supported
by a team which grows exponentially
based on scoop of each event. An event manager typically works with a
number of contractors, including:
-venue managers
-stage managers
-lighting & audio visual companies
-decorations and florists
-entertainers
-employment agencies
-rental companies
-public relations and marketing consultants
-security companies
-catering companies
-cleaning companies
-ticketing operations
-printers
Event Management:
“Event management is the co-ordination,
running and planning of all the people,
teams and features that come together to
create every kind of event”
(Event Business Academy).
Primary Functional Areas of Events:

• Marketing
• Finance
• Human Resources
• Site/Operations/Event Logistics
• Production / Competition
 Relationships within Event Industry

Business Associations Sports Industry and

Arts and Entertainment Associations
Industry

Government bodies:
-Federal
-State
-Local
Event Industry Trends & Updates
Questions?

camellia.dinh@gmail.com