RESEARCH

METHODOLOOGY

QUESTIONNAIRE DESIGN AND

DATA COLLECTION
 We have adopted a mixed-methods approach for
our research, combining quantitative data
collection through Google Forms surveys and
qualitative insights from interviews.

Research
Methodology This approach allows us to gather both statistical
data and in-depth perspectives, providing a
comprehensive understanding of social media's
impact on consumer behavior.
Google Forms was chosen as our primary data collection tool for its
accessibility, ease of use, and efficient data management capabilities.

The questionnaire designed on Google Forms encompasses various aspects

related to social media usage and consumer behavior.

Research Instrument - Google Forms

 We utilized two primary methods for data collection:
online surveys and interviews.

Data Collection Online surveys were distributed via Google Forms to

a wide network of participants, ensuring a diverse

Methods sample.

Interviews were conducted with selected individuals

to delve deeper into their experiences and perceptions
regarding social media influence on consumer
behavior.
 A pilot study was conducted to assess the
effectiveness of our research instruments
and methodologies.

Pilot Study
Feedback from the pilot study
participants helped us refine our
questionnaire and interview protocol for
better clarity and relevance.
Pilot Study Analysis

Analysis of pilot study data revealed valuable insights into potential areas of improvement.

Modifications were made to the questionnaire and interview protocol based on pilot study feedback to enhance data quality and
research validity.
Questionnaire
Modification

•The questionnaire on Google Forms

was revised to incorporate feedback
from the pilot study, ensuring clarity
and relevance of questions.
•Modifications focused on
streamlining survey flow, clarifying
instructions, and enhancing question
phrasing for better respondent
understanding.
Final Data Collection

Surveys were distributed to a

larger sample, and interviews
With the revised questionnaire
were conducted with selected
and interview protocol in place,
participants to gather
we proceeded with the final data
comprehensive data on social
collection phase.
media's influence on consumer
behavior.