PEOPLE

MEDIA
 How do you understand the term
“people media”?
◈ It refers to persons that are involved in the
use, analysis, evaluation and production of
media and information
◈ In other words, people are media themselves
since they have the ability for mass
communication.
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 Types of People Media
◈ Idea Generators
◈ Users
◈ Speakers

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4
PEOPLE IN
MEDIA VS.
PEOPLE AS
MEDIA
People as Media
◈ they are the people behind another form of
media.
◈ They use other forms of media such as text
media, visual media, multimedia, etc. in
disseminating information and imparting
knowledge.
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People in Media
◈ Media practitioners
◈ Provide information coming from their
expert knowledge or first- hand experience
of events

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EXAMPLES:
◈ 1. Media practitioners
◈ 2. Journalist
◈ 3. News reporters
◈ 4. Radio broadcasters
◈ 5. Weather forecasters
◈ 6. Teachers/ Instructors/Professors

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 Characteristics of People Media:

◈ Tech Savvy - proficient in the use of technology, especially computers

◈ Credible - able to be believed, capable of being believed; plausible.
Worthy of confidence; reliable.
◈ Flexible - knows how to use a range of technology; able to change or to
do different things
◈ Charismatic - appeals to the senses of different people •
◈ Updated - in the know of the latest information
◈ Articulate - expressing oneself easily in clear and effective languag

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PEOPLE AS MEDIA
◈ • People who are well-oriented to media
sources and messages and able to provide
information as accurate and reliable as
possible.

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OPINION LEADERS
◈ It is a leader for a
certain group who
gives details and
information to lesser
active persons in the
group
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 CITIZEN
Journalist
◈ People without
professional journalism
training that use the tools
of modern technology and
internet to create, augment
or fact-check media on
their own or in
collaboration with others 15
SOCIAL
JOURNALIST
◈ Journalist that uses
social media to make
their content
available to more
people.

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CROWDSOURCER
◈ the person who obtains
needed services, ideas,
or content by soliciting
contributions from a
large group of people
and especially from the
online community

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