THE

EVOLUTIO
N OF
MEDIA
MEDIA AND INFORMATION
LITERACY LESSON 2
 TODAY’S TOPIC
●MEDIA AND ITS ROLE IN THE
SOCIETY
●THE EVOLUTION OF MEDIA
A.PRE-INDUSTRIAL MEDIA
B.INDUSTRIAL MEDIA
C.ELECTRONIC MEDIA
D.INFORMATION AGE
 MEDIA
CHANNEL OR WAYS we
use to transmit or
communicate messages;
COMMUNICATION
TOOLS
 ROLE OF MEDIA IN OUR
SOCIETY
ENTERTAINME
EDUCATING AND
NT
INFORMING
 ROLE OF MEDIA IN OUR
SOCIETY ACTING AS
SERVING AS A WATCHDOG
PUBLIC FORUM
EXAMPLES:
EXAMPLES:
299 ENGAGEMENT RING ISSUE
KATHNIEL AND ANDREA B.
JEEPNEY PHASEOUT
ISSUE
TOP 10 RICHEST MAN IN THE
PUBLIC COMFORT ROOM FOR
PHILIPPINES
THIRD SEX
SOGIE BILL
THE EVOLUTION OF MEDIA

PRE- INDUSTRIAL ELECTRONIC INFORMATIO

INDUSTRIAL AGE AGE N AGE
AGE1700s
BEFORE 1700s-1930s 1930s -1980s 1900s-2000s
PICTOGRAPHS AND
PETROGLYPHS
 Papyrus in
Egypt

Cuneiform
Mesopotamia
 PRINTING PRESS USING
WOODBLOCK
Carved wooden block to press
words/calligraphy in textile or
(220 D)
paper.
INDUSTRIAL
AGE
PEOPLE USED THE POWER
OF STEAM, DEVELOPED
MACHINE TOOLS,
ESTABLISHED IRON
PRODUCTION, AND THE
MANUFACTURING OF
VARIOUS PRODUCTS.
 PRINTING
PRESS

NEWSPAPER
PRODUCTION
(1600s)
 TYPEWRITER

TELEPHONE
ELECTRONIC
AGE
THE INVENTION OF THE
TRANSISTOR USHERED IN THE
ELECTRONIC AGE. PEOPLE
HARNESSED THE POWER OF
TRANSISTOR.
 COMMERICAL
TRANSISTOR RADIO TELEVISON

PERSONAL
COMPUTER APPLE I
 INFORMATION
AGE
THE INTERNET PAVED THE
WAY FOR FASTER
COMMUNICATION AND
THE CREATION OF THE
SOCIAL NETWORKS.
 WEB
BROWSERS
BLOGGING SITES
 SOCIAL
NETWORKS
MICROBLOGGING
SITES
PHOTO AND
VIDEO SHARING
WEBSITES
INSTANT MESSAGING
AND VIDEO
CONFERENCING
OTHER IMPORTANT
INVENTION DURING
THIS AGE:
MOBILE
PHONES/SMARTPHONES
CLOUD AND BIG DATA
“Technology is best when it
brings people together.”
Matt Malluwenweg