Knngbnhngcbn

(7bcthmchobnhng)

Nidung
I.Quanimbnhnghini
II.7bcthmchobnhngcaNVBH

Chunb
Tipxc
Kimtratnkho
Chobnhng
Ktthcchobnhng
Giaohng
Trngbyhng

III.CcbococaNVBH
2

I.Quanimbnhnghini
Trcy/Bn
snphm

Hini/Bnlich
snphm

Bnhnghini=hotnggiaotipngi
bnkhmph/lmphtsinhnhucungimua
&khngnhkhnngpngnhucu.

Khchhngchmualichsnphm.
NVBHphimtcnhnglichthit
thccasnphm

 Mtslithngthngtrongbnhng:

Ninhiu,khnglngnghey
Ginhnhucuthayvkhmph
Dngnhngtkthutquchuynsu
Nicimthayvlichsnphm
Tranhcivikhchhng
Nixuith

II.Quitrnhbnhngchuynnghip(7bc
thmchobnhng)

TphpcchnhngmNVBHsthchin
chobnhngnhmthiuqucaonht
Khiubngtoquanhvktthcbngs
camktmuahng
7bcbnhng:Chunb,Tipxc,Kimtra
tnkho,Chobnhng,Ktthc,Giaohng,
Trngby

1.Chunb..

1.1.Tisaophichunb?
mbokimsottiac

Hiuquthigiansdng
nhvhonthnhmctiuchthng

Lmchocngviccngin
Trnhby1cchlogic
Lngtrccccphni
Lmchobnprotrongmtkhchhng

1.2.Mctiu

Tiaphnphi
Toph
tchtiu
Trngbythuht
Trinkhaikhuynmi
...

1.3.Chunbcig?
Thngtinthtrng
Thngtinkhchhng(DFD)
Tuynbnhnghngngy

Chunbtt=
lmxongmt
nacngvic

Dbobnhng
Hngbn,hngmu,POP
Chngtrnhtungsnphmmi
Chngtrnhhtrbnhng
Phngtinvnchuyn
Hs,cngcbnhng

1.4.DFD
1.4.1.Cngcbnhngquantrngnht

Bnhqunbnhng/ngy
Bnhqunbnhng/thng
Bnhqunbnhng/tuyn

Chtiubnhng
nhgithchin

Xuththtrng
9

DFD

Trngby
Khuynmi
SKUcshop
Shopmuahng

TnkhoNPP
Tnkhoshop

1.4.2.CungcpchoNVBH
Nhngdliuthngtinthchinbnhng
quantrng
Chrachibnhng
Ngunthngtinbnlrtcgitrcacngty
Nhlunghichpngthct

10


1.5.Dbobnhnghngngy
1.5.1.Mctiu
nhhngbnhnghngngy
GipNVBH
Bnchiuquvnngsuthn
Honthnhchtiu
Thngtin
Tngthunhp

11

1.Chunb..
Mu
DBBH

1.5.2.Cchlpdbobnhng

12

CHTIUBN
HNGTHNG

DFD
THNGTIN

DBOBN
HNGTHNG

DBOBN
HNGNGY/
SHOP

DBOBN
HNGNGY/
TUYN

DBOBN
HNGTUN

1.Chunb..
1.5.3.QuitrnhkimdbobnhngcaSE
DBOBN
HNGNGY/
SHOP

SEKIM&
CHPTHUN
HNGNGY

SE
CHPTHUN

NVBH
TRINKHAI

NVBH
IUCHNH
THEOSE

SE
IUCHNH

NVBH
TRINKHAI
13

2.Tipxc
Chohithnmtmbonguyntcgiaotip
kinhdoanh
Tontng:

Nhittnh,l,trangphcgngngphhp
Phongcchthnthin,chuynnghip,nhmtthhin
sttin

Giithiungngnvcngty
Giithiungngnlichmshopsccsau
tipxc

14

3.Kimtrahngtn..
Bcquantrngnhmduytrphnphi,kimtra
chtlngsnphm,gimkhnngthng
Kthut:
Quanstm
Hithmd
Nhnglnkimtratrc
Khng&khocashop:
SKU:Slng,Chtlng,chngloi
iukinboqunphhp,
ithcnhtranh:Snphmmi,tnkhocao,
chngtrnhhtrbnhng
15

3.Kimtrahngtn..

Tnhnhngchmthm
nhngphimbo:Khngthng,theo
ngdbo,phongtaithcnhtranh,ph
hpvikhnngthanhtoncashop,tiuha
tnsthmving
Nguyntctnh:Tnkhothc,Bnhqunnhucu
cashop,tnkhoanton
Cngthcnhng=NhucuTnkhothc+
Tnkhotrnhthng

16

4.Chobnhng..
4.1.ngha
Mcthnhcngtythucmcchunbca
NVBH.Chunbttthttin
Mctiulnhncsngcashopm
khngcndngmumo
Khchhngthchmuakhngthchbpmua
ngthilnltgiithiu:

17

Snphmmi
Chngtrnhhtrbnhngmi

4.Chobnhng..

4.2.Thuhtsquantmcakhchhng
Khchhngbpphinghevmtthigian
VthNVBHphi

18

Cmnkhchhngvthigian
Ngngnnhngimchnhvthigiancn
Trnhbydincmvcchunb
Dngcuhimgikhchhng
nhgitnhtnh,tmtnhkhchhngtmcchthch
ng

4.Chobnhng..

4.3.Xclpnhucukhchhngbngcuhi
bnchokhchhngnhnglichlinquannnhu
cucnhn
Bngcch:

19

Lmchokhchhngnivvickinhdoanh
Tonnthngthaichiubnghivlngnghe
Trnhbydincmvcchunb

4.Chobnhng..

4.4.Ccdngcuhi
Cuhim:

Khaithcthngtin
Khidynhngcutrlichonhiuthngtin
Bngcchno,u,Cig,Khino,Ai,tisao
KhngthtrlibngChocKhng

Cuhing:

20

ChtrliChocKhng
Xcnhccthathun
Thuhpphmvitholun
nhhngvgiquynkimsotcucithoi

4.Chobnhng..

4.5.Bnlichchokhchhng=Niktqu

ShopngmuavtrngbysnphmvLichch
khngphivsnphm
NVBHscshopquantmngaynumtclich
manglichoshophnlmtcimsnphm
Niktqu

21

ctnhuth,thunlichli

Lcig?Lmcig? Shopscg?

4.Chobnhng..

cimsnphm

Ntcthtonnsnphm:huhnh/vhnh

Lichsnphm

Cngdngsnphm
Khnngsnphmthamnnhucucakhch
hng
Lichthngdng
Lichcth

22

4.Chobnhng..

4.6.Khcphcccphni

Phni:chuynbnhthng,mongi,hc
cchkhcphc
Duhiuttchothyshopquantmlngnghe
vcungcpchimuahng
Nhngnguyntcphitunthkhiphni
cnuln:
ngcholnhmvomnh
Khngnncnhngphnngtiucc
Lngnghekhngctngang
Tmngngsuyngh

23

4.Chobnhng..

Bnchtcaphni
Gi:c,motrhon,ldovtml
Tht:Hiusai,btli

Hiusai:khngthychli
Btli:Gicao,Tndngthp,Gimgithp,kmcnh
tranh..

24

4.Chobnhng..

Cchkhcphc:

Phnitht:rtdnhnthy

Hiusai:lmrsailm,lmsngtnhnghiu
lmbng:nilistht,cimtht,lich
tht
Btli:bnnhnglichmbncbpcc
btlivtothmlichchoshop

25

Phnigi:Khngbqua,lmchchhngslo
ngicashopsangmthngkhcmbnmunpht
trin.Cthhaphnivkhcphcn

4.Chobnhng..

Quitrnhxlphni
Xcnhphnitht
Hiurldophni
Kimtraxcnhnliphni
Xlphni

Thanhn
Thmdmcnhhngcanhngldophni
Trli
Thmd

26

4.Chobnhng..

10quilutkhcphcphni

27

Bnhtnh
Khngtranhci
Khngcoilnhmvomnh
Lngnghevhiuthtngngha
Quantm
Cthhaphni
Giiquytlmmtphni
Cungngnhnglichbp
Thmdsthamncashop
Gtlithkhivtquaphni

5.Ktthcchobnhng
5.1.Duhiumuahng
Shopsnsngmua
Cthl:

1cuhi
1phnng
1hnhng

NVBHphiluncnhgicvnhnrangaycc
duhiumuahng

28

5.Ktthcchobnhng..

5.2.Cchktthc
Tnhhungktthccthxuthinbtclc
notrongsutqutrnhthmchobnhng
Bngsngthunhocbng1quytnh
Nhngimquantrngnhtcnlu:

29

Cthktthccngsmcngtt
Ktthcngaykhithyduhiumuahng
Saukhigiiquytphni
Chiktthcsxuthintrongsutqutrnhthm
chobnhng

5.Ktthcchobnhng..

C2cchphbinthngktthc

30

Cuhiktthctrctip
Anhcngrngnhnglichmchngtatho
lunspngnhngnhucucaanh?
Cuhiktthccnhiukhnnglachn
Anhcngsdng1ktreobyhnghocanh
mun1kngbyhng?

6.Giaohng
Lpnhng/Lphan
Giaohng
Thutin,ghin,thun
Ghivobocobnhnghngngy
Ghinhnnhngvnrirm
ThchinbiNVBH(canvassing),postSM(Pre
selling),nhnvingiaohng
Phngtin:xetinh,xegnmy..
Thigian:giaongay/giaovobuichiu/sng
hmsau

31

7.Trngby..

7.1.Trngbylg?
Cunisngcngiabnlvngitiudng
asnphm,gyschvingitiudng
vothiimmuahng
CuninychcthckimtrabiNVBH

32

7.Trngby..

7.2.Sung
nghng
ngch
nglc
nggi
ngslng
ngchtlng

33

7.Trngby..

7.3.Nguyntc
Vtr:Thtdnhnthy
Tcng:Tptrungtheonhm,nhntiaha
nhhng
Gi:
Hindin:Ngitiudngc
Dthysnphmkhng?
Tipcnsnphmkhng?

Khngchithcnhtranh
Phnnhthphntiimbn
34

III.BococaNVBH

Danhschshop(Thng/Qu)
Tuynbnhng(Thng)
Bocobnhngtrongngy(Ngy)

35

MuDanhSchShop

36

MuTuynbnhng

37

Mubocobnhngngy

38

Chcccbnthnhcng