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Ing.D.Nikonenko Oblikovanje proizvoda Informator, Zagreb 1960, str.22-25

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: Buick Enclave2

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2011 Remon Pop-Iliev, Associate Professor, Faculty of Engineering and Applied Science, UOIT Slide 24

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pretest
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Philip Kotler Marketing Menagment Pretice Hall, 1967, p.340

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The Biggest Egnine in the World

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1.Note on Product Development - John R. Hauser

2.http://www.symbianfreak.com/news/008/11/details_about_nokia__damage_test_
labs.htm
3. Worlds Biggest Engine The Wartsila-Sulzer RTA96-C
4.http://www.mf.ukim.edu.mk/system/files/1%20SKOPJE_Lecture%204_2011_mk_AS
%20PRESENTED.pdf

5. http://www.mf.ukim.edu.mk/system/files/1%20SKOPJE_Lecture%201_2011_mk-AS
%20PRESENTED.pdf

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7. Marketing Menagment d.r Philip Kotler

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