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Presentation On The Survey of Washing Powder
Presentation On The Survey of Washing Powder
WASHING POWDER
ARIEL:
Introduced in India in 1991.
Mr. White
Wheel
555
Ghadi
Sudz
Sunlight etc.
OBJECTIVES OF THIS SURVEY
Frequency of buying
Daily Alternate days Weekly Monthly
5%
35%
60%
Interpretation:
By this we can interpret that most of the consumer buy monthly their washing
powder and nobody is buying it daily.
Brand
Surf Excel Ariel Tide Henko Others
5%
5%
10%
20% 60%
Interpretation:
We can analyze that most of the consumer buy surf excel as their detergent
and less no of people buy HENKO and other brand.
Quantity
1 Kg 500gm 5Kg 250 gm sachet
7%
8%
9%
55%
21%
Interpretation:
In we are able to analyze that most of the people buy 1 kg packing than the 500gm, 5kg,
250gm, sachet packing.
70.00%
Retail Store in
S.M.
Kirana Store
Home Delivery
Hyper Market
13.00%
10.00%
7.00%
1 2 3 4
Interpretation:
Thus, we can observe that Retail Store is in highest position.
Use of Washing
Machine
37%
Yes
No
63%
Interpretation:
As the use of washing machine is growing day by day, we can see the difference by
this above graph.
Usage of washing machine powder
Surf Excel Ariel No
0% 3%
96%
Interpretation:
We can interpret that 96% of the consumer prefer to buy surf excel for their washing
machine. Only 4% prefer to buy the Ariel and 1% use to wash their clothes in any detergent.
Satisfaction level
Satiafaction Level Yes No
40%
60%
Interpretation:
60% of the consumer is satisfied with their washing powder and 40% are
not satisfied.
80
70
60
50
40
30
20
10
0
yes, but not with yes,but not with yes, both Not at all with
quality price price and quality
Interpretation:
70 of the consumer are satisfied with product quality and with its price. 20 are satisfied with
the price only and 10 people are satisfied with its quality and 10 people are not with both.
Liking of their brand
Attractive packaging My faviourate star endrose it
Promotonal discount Others
25%
31%
13%
31%
Interpretation:
We can interpret that 31% each are like their brand due to attractive packing and promotional
discount. 25% like it for other reason and 13% like because their favorite celebrity endorsed it.
Agree
No Agree No
Disagree
Strongly
Agree Disagree
48%
Strongly
16%
18% 18% Disagree
1%
Interpretation:
Thus, we can see from the above diagram that the Agree percentage is in the highest
position regarding the question. On the other hand, Strongly Disagree percentage is the
lowest i.e. 1%.
79.10%
Fragrance
20.90%
yes
no
Interpretation:
Approx 79% consumer out of 120 like fragrance washing powder and only approx
21% consumer don’t like fragrance washing powder.
QUESTIONNAIRE
E- Questionnaire
Spreadsheet
EXECUTIVE SUMMERY
www.google.com
www.wikipedia.com
www.my3q.com