Professional Documents
Culture Documents
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BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be
posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza,
#101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Lake
Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior
to the meeting.
$561,262.64
$764,786.81
$423,012.50
SOBO
Total Expenses
Cash Remaining
Current Contract
Amount
$12,000.00
$170,232.52
ORG
$33,291.65
$0.00
$1,187,799.31
$77,392.77
$1,265,192.08
YTD Budget
DISI
Expenses
Less Reserve
Cash Available
Notes
$0.00
$0.00
$1,301,514.01
$77,392.77
$1,378,906.78
Annual Budget
YTD Actual
Remaining Funds
Notes
Safety
Services
to be provided for
$426.81
$11,573.19
$502,471.59
$661,678.94
$473,318.91
$153,902.50
$34,457.53
$13,000.00
$1,164,150.53
$77,392.77
$1,254,543.30
Actual
TOTAL ORGANIZATION
Staff Personnel
ORG/Special Projects
Annual Breakfast Meeting
Shuttle
Total ORG/Special Projects
17,644.40
-483.93
14,806.55
15,290.48
0.00
0.00
-488.59
-488.59
23,123.38
333.33
17,008.13
16,674.80
0.00
458.33
416.67
875.00
125.00
41.67
250.00
250.00
125.00
5,240.25
3,656.90
3,549.00
0.00
10.78
-50.29
-165.50
101.55
3,326.44
0.00
0.00
166.67
0.00
0.00
-119.10
166.67
0.00
41.67
166.67
0.00
0.00
250.00
0.00
14.98
TOTAL (DISI)
ORGANIZATION
Non-personnel expenses
Accounting Expenses
0.00
416.67
416.67
0.00
0.00
0.00
4,041.67
83.33
3,625.00
3,541.67
0.00
14.98
14.98
-5,478.98
-817.26
-2,201.58
-1,384.32
0.00
-458.33
-905.26
-1,363.59
-125.00
-30.89
-300.29
-415.50
-23.45
-1,913.81
-107.90
0.00
0.00
-285.77
-166.67
-41.67
-166.67
-250.00
-4,026.69
0.00
-416.67
-416.67
-83.33
-3,610.02
-3,526.69
Misc.
Total DISI Projects
Special Events
Arts & Culture
CBD Sponsored Events
Total Special Events
Marketing
DISI Projects
EXPENSES
10:19 AM
7/25/16
Cash Basis
76.31%
-145.18%
87.06%
91.7%
0.0%
0.0%
-117.26%
-55.84%
0.0%
25.87%
-20.12%
-66.2%
81.24%
63.48%
97.05%
0.0%
0.0%
-71.46%
0.0%
0.0%
0.0%
0.0%
0.37%
0.0%
0.0%
0.0%
0.0%
0.41%
0.42%
Percent
153,902.50
831.49
110,284.02
106,952.53
2,500.00
0.00
4,738.59
4,738.59
1,719.40
98.23
1,329.06
1,616.69
894.38
38,879.89
24,788.93
1,285.00
3,945.00
714.40
1,665.67
673.13
0.00
150.00
34,457.53
5,000.00
2,500.00
7,500.00
60.68
26,957.53
26,896.85
YTD Actual
170,232.52
2,333.35
121,556.97
116,723.62
2,500.00
3,208.35
2,916.65
6,125.00
875.00
291.65
1,750.00
1,750.00
875.00
42,550.55
25,598.30
1,300.00
4,569.00
1,166.65
1,166.65
291.65
1,166.65
1,750.00
33,291.65
5,000.00
2,916.65
7,916.65
583.35
25,375.00
24,791.65
YTD Budget
-16,330.02
-1501.86
-11,272.95
-9,771.09
0.00
-3,208.35
1,821.94
-1,386.41
844.40
-193.42
-420.94
-133.31
19.38
-3,670.66
-809.37
-15.00
-624.00
-452.25
499.02
381.48
-1,166.65
-1,600.00
1,165.88
0.00
-416.65
-416.65
-522.67
1,582.53
2,105.20
YTD Variance
90.41%
35.64%
90.73%
91.63%
100.0%
0.0%
162.47%
77.37%
196.5%
33.68%
75.95%
92.38%
102.22%
91.37%
96.84%
98.85%
86.34%
61.24%
142.77%
230.8%
0.0%
8.57%
103.5%
100.0%
85.72%
94.74%
10.4%
106.24%
108.49%
Percent
Variance Explanation
285,849.42
Page 1 of 2
200,097.62
2,500.00
43,882.80 Includes rent and HVAC repairs for 388 19th Street.
53,500.00
1,000.00
43,500.00
Ann. Budget
4,877.20
0.00
PROW Maintenance
Watering
TOTAL EXPENSE
93,971.60
76,312.22
2,118.95
TOTAL SOBO
2,409.25
66,906.82
107,345.44
80,180.39
4,604.17
1,666.67
1,000.00
2,505.58
70,403.97
-13,373.84
-3,868.17
273.03
-1,666.67
1,118.95
-96.33
-3,497.15
SOBO
10:19 AM
7/25/16
Cash Basis
87.54%
95.18%
105.93%
0.0%
211.9%
96.16%
95.03%
Percent
661,678.94
473,318.91
26,797.13
0.00
9,191.72
16,864.75
420,465.31
YTD Actual
764,786.81
561,262.64
32,229.15
11,666.65
7,000.00
17,539.07
492,827.77
YTD Budget
-103,107.87
-87,943.73
-5,432.02
-11,666.65
2,191.72
-674.32
-72,362.46
YTD Variance
86.52%
84.33%
83.15%
0.0%
131.31%
96.16%
85.32%
Percent
Variance Explanation
1,301,514.01
962,164.59
Page 2 of 2
30,066.97
Ann. Budget
10
PRESENTED BY:
The Downtown Oakland Association
388 19th St
Oakland CA
11
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
TABLE OF CONTENTS
PROPOSAL SUMMARY
PROGRAMING OVERVIEW
BUDGET SNAPSHOT
APPENDIX
12 MONTH PROJECTIONS
10
11
12
13
Page 1 of 13
12
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
PROPOSAL SUMMARY
The Downtown Oakland Association, a 501(c)3 Community Benefit District (CBD), aims to the lease the
vacant lot located at 1100 Broadway (The Lot) from SKS Investments (SKS) for $1.00 annually in
exchange for managing the necessary tenant improvements and activation of The Lot as a special event
facility, community gathering space and arts venue. It is our goal to create a space that both SKS and the
community can be proud of; a space that quickly becomes a destination and supports the CBDs mission
to improve the quality of life for all residents, businesses, and visitors of Downtown Oakland.
As an experienced and knowledgeable team that has worked extensively with the local arts and business
community, we bring the requisite knowledge, passion and community connections to create a vibrant
and successful community space. The Lot will be open and activated on a daily basis with fabulous
events such as art exhibitions, live concerts, film screenings, food vending and other innovative
placemaking activities.
The CBDs will deliver the necessary management and logistical solutions for executing high-profile,
profitable and memorable events at The Lot. We understand this is a temporary opportunity and
therefore will optimize use of the venue to maximize our community impact. Our proposal provides
management for community events and promotes public use of the space with a Pop-up Park model for
informal lunch or work breaks during normal business hours. The space will also be available for evening
and weekend rentals for large scale special events and private celebrations.
Our staff will effectively manage all client inquiries, contract negotiations, special event permit
acquisition, and all other event management services. It is our goal to activate the space as often as
possible, and to do this we will need to work strategically with numerous local event planners and
community partners.
In the following proposal we present a leasing and management structure accompanied by a budget
draft for the initial 12 months of operation. We make certain budget assumptions in our proposal but
look forward to continuing the dialogue with SKS leadership to bring clarity to these points and solidify
a mutually beneficial budget and project timeline. The details of this proposal are flexible and
negotiable. We offer this as a starting point to the discussion and look forward to your feedback. Thank
you for your consideration of this proposal.
Page 2 of 13
13
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
All staff positions necessary to run the venue effectively and efficiently
All systems related to special event rental contract negotiations, calendaring and budgeting
Our primary goal is to support SKS vision for the venue and bring that vision to life through
collaboration and thoughtful engagement with the Oakland community. CBD staff with work closely with
SKS leadership, City staff and the CBD board of directors to establish a revenue-generating model that
reinvests profits in the ongoing programming of the space as well as in helping fund additional CBD
community improvement programs such as the following:
Page 3 of 13
14
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
PROGRAMING OVERVIEW
After meeting with City of Oakland staff and SKS leadership, three primary areas of focus were identified
for public use. In addition to our ongoing special event rentals, these events will focus on the following:
1. Foodie Events (Food trucks, vendors, etc)
2. Concerts and Music Events
3. Movie Nights and Film Screenings
We are confident that these types of events will draw an audience and will help activate this
underutilized stretch of Broadway.
In addition to the above, we will host a number of other types of events including, arts and crafts fairs,
fundraising galas, private events and experiential marketing events. Our programing will focus on two
primary special event categories:
In-house Events (events produced and managed by CBD staff such as an Oakland Central
Presents concert series); and
Outside Events (special events organized and produced by outside event planners). Outside
Events are booked for a fee through a contracted venue rental and special event permit process.
Page 4 of 13
15
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
During the summer months we expect to produce or host approximately 5 events each month and
generate $26,000 in monthly income. Annually we expect to host or produce 60 events with a total
income of $312,000.
The CBDs will also leverage their Downtown Oakland-focused marketing campaign for maximum
marketing opportunities for The Lot and for Downtown Oakland. Oakland Central Presents is an events
promotion and placemaking initiative of the Downtown Oakland and Lake Merritt Uptown Community
Benefit Districts with the following goals:
The CBD is managed and operated by Oakland Venue Management, a company that draws upon the
foundation of fifteen years of experience creating and managing a variety of meeting and special event
facilities in Oakland, from conference room facilities, to outdoor private roof top gardens, to street
festivals.
Page 5 of 13
16
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
BUDGET SNAPSHOT
Totals Notes
Venue Income
$60,000.00
$18,000.00
$54,000.00
Alcohol Sales
$180,000.00
Total Income
Operational Expenses
Janitorial Service
Support Staff
Security
Based on an estimated 2 rentals per month
by outside promoters (Fri-Sun)
$312,000.00
$12,000.00
$18,066.00
$72,000.00
Total Staffing
$102,066.00
Printing
Porta Potties
Office Supplies
Power
Software
$5,400.00
$15,000.00
$6,000.00
$22,416.00
$2,000.00
Marketing
Talent for Our Programming
Misc
Total Administration
Alcohol Cost of Goods Sold
Alcohol COGS
Total Operational Expenses
Total Profits
$30,000.00
$30,000.00
$9,000.00
Booking Software
Brand Support for the Lot and Oakland
Central
$119,816.00
$54,000.00
$54,000.00
$275,882.00
$36,118.00
Page 6 of 13
17
SKS Investments The Lot Downtown Oakland Association Event Management Proposal 7/18/16
SKS Contribution
$100,000.00
Improvement Budget
$100,000.00
Improvement Expenses
$25,000.00
$7,500.00
$6,050.00
$5,000.00
$10,000.00
$5,000.00
$10,000.00
$3,000.00
Page 7 of 13
$71,550.00