The Complete Guide For Health Coaches, Practitioners & Healers:

Go From 1-Off & 1:1 Clients To

An Online Group Coaching Program

Written By: Lori Kennedy, founder of

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Dear colleague,
When I first started my nutrition
practice back in 2007, I struggled.
I thought that since I had letters
after my name and the
knowledge to help people
transform their health that would be enough to build
a financially thriving practice.

It wasn’t. Not even close.

my website,
I wasted so much time, energy and money on my rented office space,
debt. It was
business cards and fancy forms that I started to accumulate serious
crushing.

It was embarrassing.
to), get
I was doing what I was taught to do… hold seminars (that no one came
wanted these
referrals and sell single consultations. I mistakenly thought that people
then no one
detailed personalized protocols. So I spent hours creating them, and
followed them.

It was infuriating.
when I couldn’t
I couldn’t figure out what I was doing wrong. And then the day came
I had hit rock
pay my monthly office space rent.  I was out of money. I realized that
bottom.

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 money as a
At my lowest point, I didn’t think that I would ever be able to make
support myself
Registered Holistic Nutritionist. I didn’t think that I would be able to
enough to change
and my family. I didn’t believe that I was good enough or qualified
I was trying
anyone’s life (let alone thousands of people's lives) because everything
wasn’t working.

And if I’m being totally honest, I didn’t know what to do differently.

Maybe that’s where you are right now?

I know it’s scary.

I know it’s frustrating.

And I know that you feel so much pressure to ‘make it work and make
money.’
that you are
Wherever you are in your business building journey, I want you to know
le enough to “make
qualified enough. You are smart enough. You are more than capab
it work.”

makes money --
And you can absolutely build a health transformation business that
ged and don’t
boatloads of money -- even if you believe you are technologically challen
know much about sales and marketing.

Here’s what I learned from hitting rock bottom:

ng or fitness,  I
Instead of investing more time learning about nutrition, health coachi
n, market and
needed to shift my time, energy and attention to learning how to positio
my clients wanted
sell a SINGLE proven solution… a health transformation system that
that yet.)
(which was not necessarily what they needed - but they didn’t know

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 m) called
When I created my first signature program (aka a group coaching progra
WOW! Weight Loss, my entire life changed.

rented office
What I didn’t know back when I was sitting behind the desk in my
tations was
space… struggling to make enough to survive.. was that offering 1:1 consul
not my only option.

I didn’t know anything about creating and running group programs.

k signature
I didn’t know that all I needed to be financially successful was one 12-wee
d (and needed). 

program that I could then modify based on what the clients wante


programs and
Since 2007, I’ve been creating, marketing and selling scalable group
how to do it so
teaching thousands of other health coaches, practitioners and fit pro’s
boatloads of
that they can serve more clients, have a massive impact and make
money -- from the comfort of their home if they so choose.  

ure program. 

It doesn’t matter if you want to work 1:1 with clients… you need a signat


ure program.
It doesn’t matter if you only want to run small groups… you need a signat

The bottom line is… 




ss, you need to
If you want to build a money-making health transformation busine
dology that
have a signature, group program that features your PROVEN metho
solves ONE painful problem for your ideal clients.

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And THAT is what this how-to guide is going to teach you.

you to create a
In the following pages, you will use the questions and prompts I give
t and sell -- over
detailed outline for your signature group program that you will marke
work one-time
and over again so you can get out of content creation mode, do the
only and use that signature group program to grow your business.

programs that
IMPORTANT: Financial success doesn’t come from having 7 different
s comes from
are advertised on your ‘work with me’ page. Consistent, financial succes
suffers from the
creating, marketing and selling your proven system to everyone who
one problem you are solving.  

or fit pro is
Making money as a health coach, nutritionist, licensed practitioner
possible.

And I’d love to show you how.

With love & inspired hustle,

Lori

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If you’re in the alternative health industry as a healer, practitioner or coach then you were
likely taught to work with 1 client at a time. We were likely NOT taught how to take your
professional education and turn it into a group program that could serve 100’s or even
1000’s of people at the same time.

That means that you were taught a model that had you trading hours for dollars. You only
get paid when the client shows up AND since you can only see one client per hour your
earning potential is capped.

Now I’m not saying that you shouldn’t work 1:1 with clients -- what I am saying that is that IF
you want to build a health/transformation business that you can…

1. Take a vacation from 


2. Take a day off from and still earn revenue 


3. Earn 5 figures a month from (even on vacation) 


4. Have impact beyond your local community 


5. Have someone else run so that you can focus on your zone of genius 


… Then you MUST systematize and automate how you work with your clients and get them
results.

If you don’t have a signature group program that all of your clients run through then you’ve
just built a business around yourself and your time which means that in order to grow the
business you MUST find more hours in the day.

To me, this feels like constraint. Even more constraint that working for someone else.

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Believe it or not, having a signature group program will give you the ability to grow your
business faster than you ever thought possible AND have deep impact WITHOUT feeling like
you’re trapped inside of your business.

There is no shame in wanting to make boatloads of money so that you can create the life of
your dreams. You deserve to enjoy the wealth and abundance that comes when you
transform lives.

Ready to dive in?

What Is A Signature Group Program

A signature group program is NOT a randomly put together list of health habits, exercises or
lifestyle change tips that simply improve health, enhance energy or help the client regain
vitality.

A signature group program is a step-by-step, 40% learning and 60% actionable

methodology that provides a transformational solution to a painful problem that your ideal
client wants to get rid of (keyword in this phrase is wants).

In order words, it’s a well thought out and well planned out methodology that delivers a
specific outcome that you become know for -- your methodology gives you your expert level
status.

How Does It Work?

In order to have a money-making business you need to have a methodology that delivers
results.

In order to create a methodology that delivers results you must know the specific
transformation you want to achieve for your clients. 



And you can only know the specific transformation you want to achieve for your clients
when you have a clearly defined ideal client and know the problem they want solved the
most.

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Once you know those things you can then brainstorm the steps that the client must learn
and do in order to get the transformation.

Therefore it doesn’t matter if you offer a 6, or 12-week 1:1 client package or a 6, or 12-week
group coaching program or both at different price points -- ALL clients go through the
signature group program methodology because it’s the transformation they are buying into.

You don’t have one methodology for 1:1 service package clients and another for group
coaching clients -- that would be weird.

ALL clients go through the same methodology. The only thing that changes are the features
of that program based on whatever program package they’ve invested in.

Think of this way… in order to get your clients the success they desire (and that you promise)
there are a set of sequential things they need to learn and do in order to get to the
transformation, whether they work with your privately or in a group.

If they skip steps, miss a couple or do them out of order they will likely end up no better than
when they started or they’ll end up worse off in some cases. This is what makes you the
expert and this is what makes you different than everyone else…

… your methodology.

So if you don’t have a methodology that you put all of your clients through -- what then are
you doing with them?

How can you track what works and what doesn’t for your clients if everyone is doing different
things?

How can you train someone else to support your clients so that you can take two weeks off if
everytime you work with a client you produce a different program?

How can you train coaches to support your clients inside your growing Facebook group so
that you don’t have to be in there all of the time if the clients are all doing a different
program?

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How can you train coaches to support your clients inside your growing Facebook group so
that you don’t have to be in there all of the time if the clients are all doing a different
program?

Having a signature group program based around your methodology is a whole NEW WAY of
thinking about your business, I know. Except that running your business any other way
doesn't make sense anymore nor does it equal success.

Who Can Create A Methodology & Signature Group Program?

Anyone. Shall we move on? LOLZZZZ

I get this concept can be a bit of a challenge to wrap your head around IF your profession
requires you to lay hands on people or if you are licensed and are bound by your regulations.

You can provide educational content. There’s your caveat.

Almost everything that you’ll be including in your methodology (which makes up your
signature program) is found in the public domain. You will not be providing personalized
recommendations and the clients you do have will get a very clear disclaimer stating that
the program is for educational purposes only.

The signature program is a support to work you are already doing with them or will do in the
future.

If a client wants to work with you so they can get personalized recommendations that can
happen in different (higher level) program.

Think of the signature program as the foundational methodology that clients go through.
This is how anyone with any designation can offer a signature program based on a
supportive  methodology.

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Here are some examples for licensed practitioners:

Chiropractor | Massage Therapist | Osteopath | Naturopath |

Think of something you are always teaching/talking about to your patients/clients that
provide them with added relief and/or benefit after their session with you. This education is
usually something that you’re repeating over and over again that YOU don’t necessarily have
to teach on an individual basis.

Maybe it’s some type of stretching. Maybe it’s some type of meditation or breathing
technique or some type of diet with exercise routine. Maybe it’s how to go gluten-free or
how to use essential oils. Topics that you want to dive deeper into with your clients in order
to get them better results but you just don’t have the time.

The best part is… once this program is set up, 99% of the work is done. It’s now on autopilot.

Here are some examples for non-regulated and unlicensed professionals:

Health Coach | Nutritionist | Healer | Fitness Professional | 


Think of a specific problem you are solving for your clients. What is the transformation you
are promising? What is the specific result the client will get after they work with you?

You have a different opportunity because you aren’t not legally required to see your client in
person and depending on your geographic location and designation you can provide more
in depth, more personalized recommendations.

Think of the outcome you want to provide and then reverse engineer the steps your clients
would need to take in order to achieve that outcome.

This could be a weight loss program using a high fat, low carb methodology or a leaky gut
program or a fertility program. Your program would likely be based on lifestyle, food or
fitness recommendations versus supplements, testing and in depth protocols like the
licensed practitioners would run in person with their clients.

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The 4 Components Of A Signature Program That Sells
A big mistake I see is health professionals trying to sell meal plans, recipes, follow along
videos, a Facebook group and coaching calls. Those things are the ingredients that fall under
the components -- yes, you need education and action tasks but those things are NOT going
to sell your program for you.

I’ll break down the exact formula for creating a signature group program below but first let’s
go through the 4 components of a signature program that sells.

Education
• What is the root cause
• What is right and wrong (truth and lies)
• Individual steps / lessons
• What are they doing in each step and why it’s important 


Action
• Action steps to take in each step

Accountability
• Specific strategies to keep the client on track and in action 


Community
• Intentionally creating and nurturing community 


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The Signature Program Creation Framework
Now we are the good part -- this is where you get to create the content for your signature,
group program. This is where you learn what education and action tasks to give them and in
what order so that you can create your own signature program.

Click here to watch the video where I explain it all in detail.

Component # 1: The Quick Start Guide (appetizer)

This is delivered to your clients right after they purchase before the program starts. This is
when their motivation is the highest, so you want to deliver some actionable content to
them right away to keep them going.


Component # 2: The Manual (main dish)
The manual includes 40% education and 60% action. The manual is your weekly classes or
modules. The manual is your step-by-step system comprised of the main topics they need to
learn and the actionable goals you want them to achieve each week. 


Component # 3: Supporting Docs (side dish)

The supporting documents are any worksheets or handouts that layout what they have to do
each week.


Component # 4: Bonuses (dessert)
Bonuses are important because they increase the perceived value of the program. Bonuses
are things that make your clients lives easier, not things they have to learn.


Component # 5: Upsell (digestif)
An upsell is a ninja move. It helps to increase the per client value.

Now that you understand how to create a signature program, let’s go through how to
transition your 1-off and 1:1 clients to using your signature program and methodology.

The thing is… all (or most of) your clients should go through your signature program and
methodology. There is no need to have multiple service offers where you do one thing with
your private clients and another thing with your group clients. That’s crazy… and so draining.

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Business Offers Based On Your Signature Program

EXAMPLE # 1: The Lavish Method -- a 12- week weight loss program for women who want to
lose weight without giving up wine and chocolate.

Option # 1: The Lavish Method Basic $197

• Access to the automated online program ONLY
• No FB group
• No group coaching
• No access to the coach 


Option # 2: The Lavish Method Group $497

• Access to the automated online program
• Access to the FB group
• Access to the group coaching
• No access to the coach 


Option # 3: The Lavish Method VIP $1497

• Access to the automated online program
• Access to the FB group
• Access to the group coaching
• 6 1:1 private calls with the coach 


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EXAMPLE # 2: The Whole Home Detox -- an 8-week program for busy moms who want to detox
their bodies, their lives and their homes without spending thousands of dollars on organic
products.

NOTE: This program would include a specific set of essential oils.

Option # 1: The Whole Home Detox Basic $297

• Essential oils
• Access to the automated online program ONLY
• No FB group
• No group coaching
• No access to the coach 


Option # 2: The Whole Home Detox Group $497

• Essential oils
• Access to the automated online program
• Access to the FB group
• Access to the group coaching
• No access to the coach 


Option # 3: Moms Who Lift VIP $1497

• Essential oils
• Access to the automated online program
• Access to the FB group
• Access to the group coaching
• 6 1:1 private calls with the coach 


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EXAMPLE # 3:  Moms Who Lift  -- an 8-week program for busy moms who want to lose fat and
lean out without doing cardio or dieting.

Option # 1: Moms Who Lift Basic $197

• Access to the automated online program ONLY
• No FB group
• No group coaching
• No access to the coach

Option # 2: Moms Who Lift Group $497

• Access to the automated online program
• Access to the FB group
• Access to the group coaching
• No access to the coach 


Option # 3: Moms Who Lift VIP $2,500

• 4-week rotating weight training plans
• 4-week rotating meal plans based on the weight training plans
• Access to the automated online program
• Access to the FB group
• Access to the group coaching
• 6 1:1 private calls with the coach 


As you can see from those three examples, every single client is going through the exact same
signature program and methodology. What changes are the components that are included.

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 GET LAZY. YOU ONLY NEED TO DO THE WORK ONCE.

This is how a scalable business is setup. One signature program, one methodology offered in a
variety of ways. Not multiple programs with multiple offers.

Now it’s your turn… it’s time to drill down on the one problem you’re going to solve and then
figure out the education, action, accountability and community your clients need in order to get
the transformation they desire.

Use the Take Your Health Practice Online Facebook group -- post your ideas, ask for help.

We are here to support you so that you can build the business and life of your dreams… all on
your own terms.

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