By GROUP 3 (STEM12B7)

Proponents:
Austria, Thalia
Bandin, Ckellysher
Dela Vega, Stephany
Dionisio, Daniel
Mabuting, Roland Emerson
Querubin, Angelu

Pinoy Delights is planning to produce and promote special delights that are well-known
in the list of Filipino favorites; these are yema, pastillas, ice candy, corn bits and polvoron.
Filipinos love sweet candies and salty snacks that are affordable and can be eaten anytime
conveniently. Selling these products and making it available near possible customers, especially
students, is a good opportunity to take.
To satisfy their cravings, the proponents will prepare different flavors of the proposed
products. Pastillas will have different flavors oreo, cheese, ube, pandan, chocolate and
strawberry; yema in mani and langka flavor; ice candy will come in mango graham flavor; while
polvoron and corn bits will be in their original flavors. In this way, the target customers will be
given a variety of choices to avoid losing their interest on the same flavor (since most of the
products are sweet desserts, corn bits which have a salty taste will be included for the same
reason).

The following are the estimated prices for each of the product:

Yema candy - Php 1.00

Pastillas - Php 1.00
Polvoron - Php 1.00
Corn Bits - Php 1.00
Ice candy - Php 5.00

The target customers will be the students of Manuel S. Enverga University Foundation,
but the business will be open to anyone within the market environment. The proponents will also
sell in packages for those who wants to avail more candies at a smaller price (like store owners
or retailers). The business will be promoted in social media sites to catch the attention of wider
range of customers. Since the awaited Valentines’ Day is coming, the group is also planning to
have a special promo for people who wants to add extra SWEETNESS in their own celebration
of love in different forms.
Such products last long when kept properly in the desired conditions. They can be eaten
anywhere and anytime at an affordable price. These products are known to be part of the Filipino
favorites and by promoting them, consumers will be given the chance to experience the taste of
childhood and Filipino culture as well, by means of indulging in some of the famous delicacies
in the country made available and affordable for everybody.