INTRODUCTION:

Even if you are not a morning person, you would definitely love waffles. Waffles are not just a favorite
breakfast but it has also become a favorite all time snack. Many people have fond memories of
childhood experiences eating waffles at home with their family. A successful waffle business should
draw on this familiarity and sentimentality in its marketing and advertising. Waffles go hand-in-hand
with toppings. You can take waffles as it is or with jam or any filling, either way it is just great. It is not
just a delicious snack but it is also very ideal for people who are on the go all the time. Since you can
carry this around or eat it while walking, waffle has become a go to snack for commuters,passerby and
students who are on a tight budget.

Porter’s Five Forces Model

Threat of New Entrants (HIGH)

The process of production is easy and it is immitatable because of the simplicity of

production.

Threat of Substitute Products (HIGH)

It is high because waffle is a type of dessert whhich means that there are a lot of

desserts that can be bought by the consuners other than waffles.

Bargaining Power of Buyers (HIGH)

It is high because of the affordable price, quality and the shop’s design will be the

modern theme that most people ,in this current generation, always want to stay in.

Bargaining Power of Suppliers (AVERAGE)

It is average because the ingredients to our product will be simple but just the

average level to have suppliers on the ingredients.

Rivalry Among Competitors (HIGH)

It is High because of the famous established waffle shops like Waffle time and

Famous Belgian waffle near our location.

Product description:

Crunchier than pancakes, but still delightfully fluffy, Our waffles are more than

satisfying on their own. But we have to admit, their flat shape and deep, square

divots are just asking to be filled with toppings and loaded with flavors.

Our team have decided that we want to serve more than just a breakfast
(which is the bread) but also to provide nutritious taste in every bite
that comes with 4 flavors: Blackberry, blueberry, strawberry and raspberry.
Truly, Crumble is the combination of Go and Glow ingredients that will
energize your morning.