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QuAmC Form 26. NOrSU COBE-CQA Syllabus

Course Syllabus (Competency/ Outcome-Based Education: Curriculum Quality Audit)
Discipline Social Science/Communication Program Journalism & Mass Communication
Course Code MC 202 Course Title PR and Advertising
Credit Units 3 Duration 18 weeks (54 hours)
Program Prerequisite Sophomore Standing
Placement
A. COURSE DESCRIPTION AND COURSE INTENDED LEARNING OUTCOMES (CD-CILOs/ Outcomes)

The course is Public relations in modern society influencing public opinion through accepted performances and two-way communication.
Effective publicity methods as practiced by government, business, industrial, educational and social organizations.

At the end of the course, the learners are to:

Seek and access information for news and feature stories; assess and organize information and knowledge; produced, share, and utilize
information and knowledge in the respective fields of study (7.1.1.1).

Develop skillful selection, analysis, organization and presentation of the learners on the essential information in the process of development and
production of print, broadcast, and online stories with goals of achieving responsible media practitioners (7.1.2.1).

Internalize appropriate and responsible sharing and use of information and knowledge generated from different sources to be able to differentiate
real and fake information (7.1.3.1).

Communicate clear and effective writing for different formats and platforms to avoid communication errors so that information will be received
correctly among students who are future media practitioners (7.2.1.1).

Articulate clear, fluent, and engaging delivery of speeches, broadcast news and commentaries, and other oral presentations to improve speech
communication so messages relayed are understood by the target audience (7..2.2.2).

Perfect effective and responsible use of non-verbal cues, pictures, graphics, and images in oral and online communication to provide a wide array
of communication channels (7.2.3.1).

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

Internalize concrete monitoring and evaluation indicators to execute the media plan (7.3.3.1).

Demonstrate appropriate research and evaluation framework (7.4.2.1).

Develop communication materials from magazines, books, films, and interviews from agencies, and individuals to produce reliable information
sources that will be disseminated to the target audience (7.5.1.1).

Demonstrate skillful and responsible use of relevant technical equipment and software to develop communication materials (7.5.2.1).

Produce innovative and creative engagement in business ventures (7.7.2.1).

Demonstrate effective use of marketing communication strategies (7.7.3.1).

Summary BGI/BTI: 7..1.1.1; 7.1.2.1; 7.1.3.1; 7.2.1.1; 7.2.2.1; 7.2.3.1; 7.3.3.1; 7.4.2.1; 7.5.1.1; 7.5.2.1; 7.7.2.1; 7.7.3.1

Program Standards/ BGI

(Ref DM: Constructive Alignment)

Prepared By: (Signature over PRINTED Reviewed By: (Signature over PRINTED Approved By: (Campus Administrator/ Vice President, Academic Affairs
Name/s) Name/s) School/ College Dean)

ROSEMARIE T. PINILI, Ed.D., Ph.D.

Effective Date:__________________
Code#: Revision#:___ Date Reviewed:______ Date
Approved:________________ ___Standard___Law___Regulation

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

_ __ _ U NC ONTR OLLED ____C O N T R O L L E D

B. COURSE CONTENT AND STRUCTURE (CCS/ C ontent)

Duration Content/ Intended Learning Outcomes-Based Teaching-Learning Outcomes-Based Assessment CILO
(by week) Topic (by Unit/ Outcomes (OBLT) (Ref DM: Constructive Alignment) (OBA)(Ref DM: Constructive Alignment) BGI
Chapter/ Module) process+particularity/purpose+ Teaching and Resource Type Tool/ (Ref DM:
product (Ref DM: Written Construct
Learning Activity (Instructional Instrument ive Align-
Work/ Performance
(Ref DM: Introduce/ Demonstrate/
Material/ Reading) Task/ Major Exam) ment)
(TLA)
Practice)

(ILO)
1 NOrSU Pre-
liminaries
Institutional
Intended Learning
Outcomes (IILOs)
as
√ VM/ Grad
Attributes
√ Cmps/Col/ Sch
Goals
cascaded to
Program
Intended Learning
Outcomes (PILO)
cascaded to
Course
Intended
Learning
Outcomes
(CILOs)
2 Trace the history A-Receive the lecture on Focusing on the Lecture Lecture 7.1.1.1

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

of advertising the history of advertising history of
advertising
Research inside
Writing Task the library on 7.5.1.1
S- Perfect the lecture on Completing the history of
the history of advertising information gaps advertising
through writing a report of on the history of
Submission of a
the topic. advertising report on the
history of
advertising 3-5 7.2.1.1
Using reporting as Writing Task pages (20 points)
K- Process the learners’ a way of enhancing
skill in making a report on a better learning
the history of advertising.
3-4 Advertising & A-Receive the lecture on Retaining the Lecture Lecture 7.1.1.1
Mass Media: the fundamentals of lecture on print
Familiarize print advertising and mass advertising in mass
advertising media. media

Individual task Clip five ads from 7.1.3.1

Completing the magazines, 5 7.5.1.1
samples of
S- Perfect the advertising samples of print classified ads
and PR principles from advertising through from
magazine and broadsheet magazine and local/community,
cut-outs. broadsheet cut- & 5 classified ads
outs from the
broadsheet
(20 points)
Identifying samples
K- Remember and of print advertising
understand the principles
of print advertising
6-5 Advertising & A-Receive the information Retaining the Lecture Lecture 7.1.1.1

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

Mass Media: on broadcast commercials techniques in
Familiarize in radio & TV crating broadcast
broadcast commercials in
commercials in radio & TV Verbal Oral report: 7.1.2.1
radio & TV Discourse Recall 2 7.2.2.1
S-Perfect the skills on how Showing the artistic commercials (1
to present broadcast side of radio and from radio and
commercials in radio & TV TV commercials 1 from TV)-
discuss in
K-Process the acquired Using samples to class why you
knowledge on broadcast understand the easily
commercials in radio & TV concepts of recall/rememb
advertising er these 2
commercials?
You may
mention either
positive of
negative
aspects (20
points
7-8 Elements of A-Receive the lecture on Retaining and Lecture Lecture 7.1.1.1
Advertising: the elements of understanding the
Factors to advertising regarding the elements of
Consider in factors in advertising advertising
advertising

S- Embody the factors in Specifying each Analysis Copy the 7.2.3.1

advertising through logo from the other labels and
submission of logos/labels to grasp the logos (how
of companies for analysis fundamentals of texts are
branding written, what
colors are

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

K- Conceptualize the Figuring the used, etc) of
factors in advertising by similarities and various
analyzing the images and differences of the business
designs of the labels/logos selected company establishments
logos or stores,
educational
institutions and
Other types of
establishments
in Dgte City
(Submit 10 of
these
labels/logos in
class) 20
points
A-Receive the techniques Focusing on Lecture Lecture 7.1.1.1
9-10 Storyboard in storyboard making storyboard making

Show samples 7.2.3.1

S- Perfect the art of Showing the Presentation of storyboards
making a storyboard for process of
commercials storyboard crafting Writing Tasks Sample writing 7.2.1.1
drill in making
Constructing the a storyboard
K-Apply the knowledge on script of the
making a storyboard storyboard

11-13 Application: A-Value the concepts of Challenging Visual Graphic Presentation of 7.5.1.1
Writing/Producing advertising through the learners to create presentation each grouping’s 7.5.2.1
Advertising: original Print Ad
The Making of Print presentation of the print an elegant

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

Ad/ and broadcast advertisement and
Broadcast advertisements transforming it
Commercial into broadcast
Developing
S- Articulate the advertisements in commercial (50
points each
advertising principles various platforms
advertising
through showcasing a platform)
short print advertisement
and then transforming it *Rubrics found
into broadcast commercial Producing a at the end
wholistic approach page of the
K-Synthesize the in the syllabus
application of advertisement that
advertisements using the caters the needs of
print and broadcast the client
commercials

The Preparation of A-Respond the segments Writing the Writing tasks Demonstration: 7.3.3.1
14-17 Advertising Plan of making the advertising advertising plan of the student 7.4.2.1
using:
a)Executive plan a selected client. shall present 7.7.2.1
Summary his/her own 7.7.3.1
b)Client background Designing the product -using
c)SWOT Analysis S- Embody the advertising advertising plan different types
d)Research Results plan of advertising.
e)Advertising
Campaign Producing the For the
K- Synthesize the advertising plan for marketing
components of the the client aspect, he/she
advertising plan shall present
budget for the
advertising
(100 points)
A-Internalize the learners’ Displaying the final

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

17-18 Presentation of output through a verbal advertising and PR Final defense 7.2.2.1
the Advertising presentation product in class Verbal of the
Plan discourse Advertising
Modifying the final Plan
S- Articulate the entire PR advertising and PR
and advertising plan plan from the
suggestions of
each learner in the
group

Producing a
K- Synthesize the PR and competent and
advertising plan elegant advertising
plan

C. REQUIRED READING MATERIALS AND REFERENCES

Print Textbook +Field Study Workbook, if tagged course References to include PDF printed out and circulated; Suggested
Reading Materials; and all are within a 5-year period

Non-Print Important website, webpage, learning management system like edmodo/ twitter/ facebook/ schoology (blended mode
instruction)

D. COURSE REQUIREMENTS AND GRADING SYSTEM

Course Requirements Breakdown of the 100% final grade into at least 4 specific grade-components as agreed by the concern faculty

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

members in the department/ program/ college or school
Major Examinations (Mid-Term/ Final)..25%
Speaking and Writing Assessments…. 40%
Attendance………………………………10 %
Performance Tasks and Paper……….25 %

Final Grade = 100%

GRADE %
1.0 95 and above 2.0 85
1.1 94 2.1 84
1.2 93 2.2 83
1.3 92 2.3 82
1.4 91 2.4 81
1.5 90 2.5 80
1.6 89 2.6 79
1.7 88 2.7 78
1.8 87 2.8 77
1.9 86 2.9 76
3.0 75

Grading System
E . C L A S S P O L I C I E S (Specific to the Course)
Pedagogical The course implements Blended Mode of Instruction/ BMI through schoology.com. Enrollment to the said learning
Nature and management system will be discussed in the classroom. This is on a flexi-learning course as the FS fieldwork requires a
Delivery presentation of Action Research.
Attendance, Students are required to observe attendance in the class as monitored in the School Register Form. In case of BMI, the
Assignment and important dates are considered the attendance. Assignments and their submission are to be on time as announced or
Submission Policies as scheduled in the class sessions/ BMI.
Uniform and Students are deemed accountable to follow the “Damn Psychology of Clothing” and the “RESPECT the 6 Cs” as
Decorum campaigned in the class through posters.

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

Academic Honesty All forms of dishonesty as indicated as ideal class rules in the basic and higher education is automatically equivalent to
and Scholarship a failing grade of the academic exercise. Plagiarism is automatic “Failed” in an output.

Special EducationPersons with physical/ learning disabilities are requested to see the Professor within the first two weeks of the semester.
Need and Disability
A doable strategy is designed by both the Professor and student throughout the semester. Have an appointment with
Accommodation the Professor for his/ her consultation time.
Gender and All oral and written communication outputs/ class interactions are required to observe the use of gender sensitive
Development language. The course prohibits discrimination and harassment based upon race, ethnicity, sex (including sexual
Relatedassault), pregnancy, color, religion, national origin, physical or mental disability, age, marital status, sexual orientation,
Accommodation gender identity, and genetic information. Any student who has concerns about such behavior should the Professor.
Religious
In the academic work in the class, everybody is required to avoid conflicts with student’s religious practices and/ or
Accommodation observances. For an exemption, the student may request reasonable accommodations. This request must be in writing,
and the Professor will review the request and this may even seek for assistance from the Dean.
Academic State clearly your rule for mentoring-coaching for competency-based classes, dual classes with both lecture and
Mentoring, Coaching laboratory…
and State clearly your rule course consultation…
Consultation

PROFESSORIAL TEAM FOR THE COURSE

Lead NAME H EdQ Associate NAME H EdQ
Faculty Faculty

Schedule TIME & DAY VENUE Schedule TIME & DAY VENUE

LMS EMAIL BMI LMS EMAIL BMI

Associate NAME H EdQ Associate NAME H EdQ

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QuAmC Form 26. NOrSU COBE-CQA Syllabus

Faculty Faculty

Schedule TIME & DAY VENUE Schedule TIME & DAY VENUE

LMS EMAIL BMI LMS EMAIL BMI

Prepared By: (Signature over PRINTED Reviewed By: (Signature over PRINTED Approved By: (Campus Administrator/ Vice President, Academic Affairs
Name/s) Name/s) School/ College Dean)

ROSEMARIE T. PINILI, Ed.D., Ph.D.

Code#: Revision#:___ Date Reviewed:______ Date Effective Date:__________________
Approved:________________
___Standard___Law___Regulation
_ __ _ U NC ONTR OLLED ____C O N T R O L L E D

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