CURRICULUM VITEA

PERSONAL DETAILS

NAME                          DAGIM TESFAYE ABERA

SEX             MALE
PLACE OF BIRTH                     SOUTH WOLLO (DESSIE)
DATE OF BIRTH                        05/08/1983 G.C
MARITAL STATUS                    MARRIED
HEALTH STATUS                      EXCELLENT
NATIONALITY                           ETHIOPIAN
ADRESS                                      MOBILE O913-89-76-65, E-MAIL fikirpeace@gmail.com

WORK EXPERIENCE

Aug 2017 – Feb 2019 SALES AND MARKETING DEPARTMENT MANAGER, OK BOTTLING
AND BEVERAGES S.CO (FIKIR WATER)

Strategic planning (industry analysis, rivals position and action), Marketing plan
(3600 marketing campaign, ATL & BTL), develop Brand guideline (Brand
equity, Manage distribution channel, Develop RTM (route to market), Top of
Brand Awareness, Perceived Brand quality), Creative design (Commercial Ads
and Branding), work with marketing agency and create media partnership,
conduct marketing intelligence and research , trade activation, drive sales volume
and secure business growth and work on CSR ( corporate social responsibility
and) and PSS (public social service)

June 2016 – May 2017 Regional Sales Manager, Coca Cola Beverages Africa/ Ambo Wuha

Focus on Brand development (POS/ POP materials, Blocking and Linking. Trade
activation), launching innovation project with Brand management team, account
development, GMP (Good Merchandising Practice), Achieve Volume target
(monthly, quarterly, yearly), track sales performance (MTD, availability, SS
( safety stock), design RTM ( Route – to – market) & RTC ( Route – to –
consumer), build committed sales force, KPI for sales team, instill discipline and
sales execution standards, increase distributor data base , outweigh rivals stiff
completion

Jan 2015 – May 2016 Commercial Department Manager & General Manager, E.N.D PLC

Plan, direct and coordinate business operation ( HR, Finance, Sales & Marketing,
Factory), formulate and implement strategies and policies, effective utilization of
resources, maximize investment and increase business efficiency, product
development, effective material handling procedure and manage waste,
continuous product quality improvement, cost reduction, talent management,
develop implement sales and marketing strategies, internal control, training and
development, reward and recognition system

Dec 2011 – Jan 2015 Sales Supervisor, Commercial Director, and General Manager, UPAREZ
BUSINESS PLC, DESSIE SPRING WATER
 Manage to enhance business portfolios, Develop structured and prosperous
company, Ensure shareholders wealth maximization, Tap commercial
opportunities and secure consistent profitability, gain fair market share,
Conquered new market destinations, structure professional sales team, follow up
route to consumer, create different channels, Build outstanding and dependable
team, Environmental friendly effluent discharge system .

Nov 2010 - Oct 2011 System and Training Manpower Expert, Kombolcha Textile s.co

Manage and structure manpower to enhance business portfolios, Develop

structured and responsible team, manage expansion project, involve in inventory
management, work close to university industry linkage, conduct researches,
involve with other departments, participate in quality circle, arrange and deliver
various homemade trainings

EDUCATION AND TRAINING

2013 G.C – 2014 G.C MBA (MASTERS OF BUSINESS ADMINSTRATION)

2004 G.C – 2007 G.C BA DEGREE IN BUSINESS MANAGEMENT
1998 G.C – 2000 G.C DIPLOMA IN AUTOMECHANICS
LANGUAGE PROEFFICIENCY

Excellent both in English and Amharic in using the 4 skills of language (speaking, writing, reading and listening)
ADDITIONAL PERSONAL ATTRIBUTES

 Excellent interpersonal communication skill

 Very good in manipulating computers
 Capable and quite willing to work under stringent condition
 Love to work under team
 Good at analytical skill
 Outstanding negotiation skill and good team leader
 Capable enough in asset maintenance management
 Very keen to know anything new and love to face challenges

REFERENCES

 Mr. Mengistu G/Yohannis, Managing Director of Uparez Business plc: 0938373737

 Mr. RobelSeido, Investment Consultant : 0911241864

THEREBY, I HAVE TO CONFESS THAT THE AFOREMENTIONED INFORMATIONS LISTED

CAN TRULY DISCLOSE WHO REALLY I AM AND THE CARRIERS I HAVE BEEN THROUGH
TO THE BEST OF MY KNOWLEDGE WITHOUT ANY INTENTION TO COUNTERFEIT.

DAGIM TESFAYE