Muhammad Bilal Qureshi (20192-24952)

NAME
“Vestire”
“Vestire” is a word derived from Italian language meaning ‘Attire’. There are a couple of
reasons for choosing this name. Firstly, the brand name consist of a single word which is easy to
pronounce and easy to remember, therefore customers will not have a difficult time
remembering the brand name. Secondly, the Italian name of the product gives a premium
touch to the brand offering quality products of customers.

LOGO

TARGET MARKET
The target market of the brand will be Boys and Men offering Formal and Casual clothing to its
customers. The clothing line include Suits, Formal and Casual shirts, jeans and T-shirts.

BRAND PERSONALITY
‘Vestire’ brand personality is associated with competence and ruggedness. With competence it
will be providing a reliable, intelligent and successful look yet providing a rugged fabric with
glamorous look to its customers for their everyday use.

COLOR PALETTE
The color palette for the brand is Gray. It gives a sober touch to the brand since it will be offering
premium products to its customers.

TYPOGRAPHY
The font used is “Lucida Calligraphy” with font size 16 and characters bold.