DIGITAL SKILLS: DIGITAL MARKETING
ACCENTURE SKILLS TO SUCCEED
WEEK 2
DECODING A JOB DESCRIPTION - TRANSCRIPT
A typical job description
Digital Marketing Assistant
We are recruiting for a Digital Marketing
assistant for our growing pet food
business. You’ll help create digital
marketing campaigns to drive online
sales. This is a varied role working
alongside the sales and operations
teams and reporting in to the Marketing
Manager.
Key responsibilities
1. Generate reports of paid media
campaigns, and monitor and manage
them to optimise their performance
2. Assist in the creation and
maintenance of online content, including
keyword-rich text, to enhance the
company website
3. Monitor, create and schedule written
content on LinkedIn, Twitter and
Facebook as well as sharing news,
video and images
Think about
It's an 'assistant' position, so likely to be
entry-level!
Using Google Analytics or other similar
tools, find out how well posts and
adverts are performing - e.g. how many
people are liking or sharing it, or how
many click on "buy".
Try to prove that you have some
numeracy skills and can handle data.
This can be written word, video or
photo. So-called keyword search tools
will help you include the most relevant
words so that your content will show up
high in search results when people are
searching online.
Mention experience of writing articles
etc., or taking high-quality photos/
videos.
This involves creating and scheduling
Social Media posts that are appropriate
for the different channels. You might
also be asked to reply to customer
comments on Social Media.
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4. Contribute to project planning and
project management; provide
administrative support around events,
internal communications and marketing
mailings
Key Skills
5. Team player with good verbal and
written communication skills
6. Administrative skills with strong
organisational and prioritising abilities,
an eye for detail and the ability to
multitask efficiently to meet deadlines
7. Social media experience (Twitter/
LinkedIn/ Facebook)
8. Knowledge of Basic HTML Code
(desirable)
Talk about your knowledge of and
relevant experience with the mentioned
social media channels.
This can for example mean updating
project plans, scheduling meetings or
taking and sending round minutes after
meetings.
For admin tasks, it's important to prove
you're detail-oriented and well-
organised.
Talk about situations of when you've
worked as part of a team - for example,
in previous jobs, sports, a band/
orchestra etc. How did you ensure you
work well together with your team
mates?
The words "multitask", "prioritise" and
"meeting deadlines" show that your
work is likely to be time-sensitive and
that you have to be able to manage
some stress. Think about examples of
when you've met difficult deadlines,
juggled lots of different projects and
worked well under stress.
Try to show how you're actively
managing and updating your social
media profiles with your own content
(written word/ photos/ videos), or how
you've created content for different
audiences or purposes before. If you
have a large number of followers or
have ever successfully used Social
media to promote events/ campaigns/
fundraisers etc., this is definitely worth
mentioning.
Don't get discouraged if the job
description includes tools that you're not
familiar with as "desirable" or
"advantageous". You can learn them on
the job. Read up on what they're used
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 for before your interview and emphasise
that you're keen to learn.

9. Familiarity with Google Analytics Don't get discouraged if the job

(desirable) description includes tools that you're not
familiar with as "desirable" or
"advantageous". You can learn them on
the job. Read up on what they're used
for before your interview and emphasise
that you're keen to learn.

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