Process

Step 1: Meaning
Images Induced for (pick relevant):
- Sight
- Hearing
- Tact
- Smell
- Taste

Feelings Induced (pick relevant):

- Happy
- Surprised
- Angry
- Frightened
- Sad

States of Mind Induced (pick relevant):

- Loving
- Prideful
- Optimist
- Satisfied
- Agreeable
- Empowered
- Open
- Amused
- Shocked
- Delighted
- Curious
- Mystified
- Used
- Observed
- Dirtied
- Scorned
- Impatient
- Horrified
- Warned
- Bitter
- Worried
- Disgusted
- Shameful
- Guilty
- Inept
- Ignored
- Lost
- Insecure
- Inadequate
Context (pick relevant):
- Cultural
- Sub-Cultural
- Social
- Economic
- Religious
- Political
- Ethical
- Location
- Time
- Artistic Trend
- Binary Genre

Define essential and interchangeable values for each subject defined.

Define more than one concept and mix interchangeable values to create new concepts.

Step 2: User Interface and Experience

Use (pick relevant):
- Who uses it?
- How do they use it?
- How easily?
- How efficiently?
- How often?
- How comfortably?
- What do they use it for?
- In which other ways do they use it?
- Where do they use it?
- When do they use it?
- What replacements are there, why would they use it instead of them?

Define essential and interchangeable values for each subject defined.

Define more than one concept and mix interchangeable values to create new concepts.

Goals:
- Creator goals (what the creator gets from the user)
- User goals (what the user gets and thinks of the product)

Perspective of:
- Enthusiasts
- Average people
- Media
- Cultural Organizations
- Retailers
- Suppliers
- Artists
- Designers
- Marketers
- Other industries
Similar Product History:
- What did creators give to and get from the users?
- What did users give, get, and think of the product?

Product Score (pick relevant):

- Function:

5 Brilliant!

4 Practical, functional

3 Standard

2 Questionable

1 Perverse

- Concept:

5 Exiting!

4 Attractive

3 Neutral

2 Ambiguous

1 Disgusting

- Communication:

5 Enlightening!

4 Accurate

3 Acceptable

2 Doubtful

1 Unintelligible

- Cost:

5 “I’ll take two!”

4 Economical

3 In line

2 Expensive

1 Very expensive

Step 3: Defining Best Solutions

Define the best solutions to make the product fit the defined values from step 1 and 2.

Solutions vary depending on the nature of the product created.

Step 4: Reference Material
Browse and select reference material that may fit the solutions from step 3.

Reference material should always include:

- Typography/font references
- Layout references
- Developed concept references
- Color palette references
- Random support images

Step 5: Study concepts

Replicate or study the selected developed concept references to get familiarized with the
quirks that give them their distinct meanings.

Visualize the viability of solutions from step 3 when applied to already developed concepts to
see if it’s worth the effort trying to adapt the solutions to the chosen concepts. Sometimes it is
impossible adapting certain solutions to selected developed concepts without delivering
unsatisfactory meanings.

Step 6: Adapt & Polish Concepts

Adapt and polish any chosen developed concepts to fit the solutions from step 3, and to be in
line with any chosen reference materials.

A very detailed sketch in mechanical pen is recommended.

Avoid design that is:

- Cheap
- Lifeless
- Mutilated
- Invisible/irrelevant
- Inconsistent
- Ambiguous
- Too familiar
- Fails mirror test
- Fails in different mediums

Step 7: Materialize Project

Materialize the project in its final medium.

Step 8: Polish & Present

Ask for feedback, test errors, and present.

Great things to present are a moodboard, a manual, livery and posters.