Foundation of Physical Education
FITNESS AND EXERCISE-RELATED
CAREERS
Chapter 12
Objectives:
 Discuss the responsibilities,
opportunities, and preparations for
professionals interested in working
in a fitness – or health – related
career
 Describe the opportunities available
and preparation needed by
professional desiring to pursue a
therapy-related career
 Discuss the various strategies that
can be used to enhance one’s
professional market-ability in
fitness-health and therapy-related
careers
Fitness- and Health-Related Careers
 What are the responsibilities of a
fitness or exercise specialist?
 What are the opportunities available
for someone pursuing a therapy-
related career?
 How does one increase their
marketability for fitness-, health-,
and therapy-related careers?
Program Areas
Preventive Programs
 Specialists work with healthy adults
to increase their level of fitness.
 Sites: Corporate fitness centers,
commercial fitness centers, and
community agencies
(YMCA/YWCA)
Rehabilitative programs
 Work with individuals who exhibit
the effects of coronary heart disease
focusing on attaining a functional
 state of living and an enhanced
quality of life.
 Sites: Hospitals, medical clinics or
community agencies affiliated with
corporate fitness centers.
Wellness Program Components
 Fitness development and
maintenance
 Educational efforts
 Health promotion
 Lifestyle modification
 Recreational sport opportunities
Program Aspects
(Institute of Aerobics Research)
 Medical screening
 Fitness and lifestyle assessment
 Goal setting
 Supervised group programs
 Educational classes
 Motivation and reinforcement
Exercise Program
Specialist Responsibilities
 Direct program
 Train and supervise staff
 Budget responsibilities
 Facility management
 Marketing
 Evaluation
 Individual exercise prescriptions
 Evaluate and counsel on lifestyle
 Data collection and analysis
Worksite Health Programs
 46% of all worksites offer programs
 38% of small corporations
 68% of large corporations
 Potential to reach over 142 million
adults
 Convenient for employees
 Offers peer and social
support
 Economic benefits to corporations
 Reduced injury rates, lower
workman’s compensation
costs, and reduced health
care costs
 Enhancement of workplace
morale, retaining employees
Core Programs Worksite Wellness
 Back care and injury prevention
 Exercise/Physical fitness
 Stress management
 Smoking control
 Substance abuse
 Weight management
 Medical self-care
 Consumer health education
 Cholesterol reduction
 Nutritional intervention
 Select biometrics screening
 Hypertension management
WELCOA Program Suggestions
Foundation of Physical Education

 Voluntary participation Strength and Conditioning Professionals

 Continuous marketing
 Sensitivity to individual differences  “Assess, motivate, educate, and train
 Frequent evaluation athletes for the primary goal of
 Modeling of healthy behavior by improving sport performance.”
staff (NSCA)
 Recognition and reward  Competencies necessary in the areas
 Record-keeping of:
 Balance between fun and clinically  Scientific foundations of
significant programs sport/exercise and nutrition
 Personalize the program  Exercise leadership and program
design
Commercial and Community Fitness  Sport psychology to maximize
Programs (IHRSA) performance
 Risks of performance-enhancing
 29,069 clubs substances
 41.3 million members
 18-34 years comprise 35% of Rehabilitation Programs
membership
 35-54 years comprise 33% of  Clinical exercise physiologists work
membership mainly in hospitals and clinics.
 Females make up the majority of  Work closely with physicians to
membership meet the needs of diverse clients.
 50% membership has income over  To plan rehabilitation programs,
$75,000/year they must be familiar with:
 U.S. health club revenues $15.9  Medical aspects of clients disease or
billion condition
 Limitations faced by clients
Top Club Programs  Drugs commonly used to treat the
disease/condition and their effects
Program % Program %  Psychological aspects of exercise on
Personal 94 Strength 85 the clients
Training Training
Step/Bench 90 Lo 83 Career Preparation
Aerobics Impact  Education
Fitness 89 High 77  Undergraduate and graduate
Evaluation Impact education in exercise science, fitness
Aerobics and cardiac rehabilitation, etc.
Cardio 86 Group 70  Various certifications offered by:
Kickboxing Cycling  ACSM
or similar Class  YMCA
program  AFAA
Yoga 86  NSCA
 Practical experience
 Professional involvement
Personal Trainers
Athletic Training
 Work in private and public settings:  Prevention of Injuries
 Conducting fitness assessments.  Supervision of conditioning
 Developing specific goals with programs
clients.  Advising coaches and athletes
 Designing programs for goal  Assist with preseason physicals
attainment.  Checking equipment and facilities
 Coaching clients through workouts. for safety
 Monitoring progress of goals.  Rehabilitation
 Growing use of the Internet, email,  Administers therapeutic treatments
and phone to hire personal trainers and monitors progress.
and report results for convenience.  Motivate and encourage throughout
recovery
Foundation of Physical Education
 Record-keeping of injury status and
history of injury
 Certification – NATA
Health and Weight-Management
Clubs & Spas
 Found at resorts, hotels, mineral
springs, and cruise ships.
 Are they only seeking your money?
 Offer fitness activities, graded
exercise tests, instruction in sport
activities, exercise classes
 Diet and nutritional counseling,
stress management, massages
 Growth of commercial diet centers
focused on weight reduction.
Therapy-Related Careers
 Dance therapy
 Recreational therapy
 Kinesiotherapy
 Physical Therapy
 Chiropractor
 Prerequisites may be required prior
to admission for advanced study
 Volunteer hours may be required for
program admission
Increasing Professional Marketability
 Additional courses in health and
related areas
 Certification
 ACSM, First Aid/CPR, NATA,
NSCA
 Build on one’s interests and
strengths
 Practical experience
 Internships, fieldwork, and
volunteering
 Gain diverse experiences
SPORTS CAREERS
Chapter 13
Objectives:
 Identify opportunities for
professionals in sport management
and entry-level positions in these
careers
 Describe expanding career
opportunities in sport media
 Describe career opportunities in
performance and other sport-related
careers
 Discuss how professional can
increase their professional
marketability
Sport Careers
 What are the professional
opportunities for those in sport
management?
 How can preparation in physical
education, exercise science, and
sport assist individuals in sport
media?
 How can professionals increase their
marketability in these areas?
The Sport Enterprise
 Sales of sport apparel totaled $26.6
billion
 Sales of athletic footwear rose to
$11.96 billion, up from $9.34 billion
in 2002.
 Sports licensed product sales topped
$13.23 billion.
 Sports equipment sales reached $19
billion.
 Exercise equipment sales topped
$4.2 billion, golf ranked second with
sales of $2.9 billion.
 Sports and fitness are BIG business!
Sport Spectator Interest
 Premier sport events, such as the
Olympics, Super Bowl, NCAA
Basketball Final Four, National
Basketball League Championships,
and Major League Baseball’s World
Series are watched by millions of
people worldwide.
 Soccer’s quadrennial 2006 World
Cup attracted over 30 billion
television viewers during the course
of the tournament.
 It is estimated that the World Cup
championship match between Italy
and France drew a total audience of
603 million; in comparison Super
Bowl XL between Pittsburgh and
Seattle was seen by 151 million
viewers.
Sports and the Media
 NFL receives a combined total of
$3.1 billion a year from television
rights.
Foundation of Physical Education

 NBC paid $2.2 billion for broadcast

rights for the 2010 Winter and 2012
Summer Olympic Games.
 CBS paid $6 billion to telecast the
NCAA men’s basketball tournament
for 11 years.
Sport Management
… study and practice involved in relation to
all people, activities, organizations, and
businesses involved in producing,
facilitating, promoting, or organizing any
product that is sport, fitness, and recreation-
related; and, sport products can be goods,
services, people, places, or ideas.
(Parkhouse and Pitts)
Four Factor Analysis of Sport Management
(Blann)
Careers in Sport Media
 Sport Broadcasting
 Sports-writing and Journalism
 Sport Photography
 Sports Information Director
 Web Developer
Performance & Other Sport Careers
 Dance Careers
 Professional Athletics
 Only 1.3% of NCAA men’s and 1%
women’s basketball players go pro;
football---2%, baseball---10.5%,
although opportunities are growing.
 Officiating
 Certification required at most
levels---must know rules of sport as
well as good officiating mechanics.
 Sport Law

Entrepreneurship
 Should I be an entrepreneur? Ask
yourself two questions first:
 Do I have a viable, marketable
service or product?
 Is there a consumer desire for the
service or product?
NASPE-NASSM Sport Management Examples:
Competencies  Personal trainers
 Sociocultural dimensions in sport  Consultants
 Management and leadership in sport  Mobile fitness and health appraisal
 Ethics in sport management business
 Marketing in sport  Personal coaching
 Communication in sport  Computerized skill analysis
 Budget and finance in sport  Sport instructional camps and
 Legal aspects of sport schools
 Economics in sport Increase Your Professional Marketability
 Sport governance Education
 Field experience in sport  Development of talent
management  Build on experiences progressively
Sport Management Career Paths  Entry level positions
 Career ladder
 Sport Administration  Fieldwork and Internships
 Sport Clubs & Centers  Volunteer work
 Sport Facilities  Networking
 Sport/Leisure Social Services
 Sport Marketing
 Sport Communications
Prepared by: Amor Grace Martinez Sacudit, MAED-PE
Careers in Sport Management
 Athletic administration
 Director of Intramurals and/or
Campus Recreation
 Director of Corporate Recreation
 Sport Facilities Management
 Sport Retailing
 Professional Organizations
 Sport Tourism