SEVEN P’s OF MARKETING

Product

FISHawarma is the latest innovation for the in-demand shawarma craze.

According to the studies, fishes are filled with great fats, vitamins, nutrients and minerals.

So, the students will gain omega-3 fatty acids. Upon eating FISHhawarma, the said

nutrient will help prevent various diseases because this nutrient makes the human heart

healthy and can reduce various cancer and blurred eyesight. Furthermore, Students will

gain more nutrients such as protein, iodine and more that may help support students' brain

activity more efficient. Also, vitamin D can also be gained by students and this nutrient

will help provide and act as steroid hormone in one’s body.

Moreover, vegetables that will be included in the FISHawarma dish will provide

potassium, vitamin B(thiamine), Vitamin B1 (riboflavin), protein and more. This

nutrients, vitamins and minerals will help students’ body or skin healthier.

Place

FISHawarma stall is located outside of Saint Augustine School - Senior High

School because it is more convenient to the entrepreneur because of the students inside

the school and also to the people outside that wants to explore and try new taste of foods

like FISHawarma.
Price

The price of the entrepreneurs’ product is __ because this value is affordable by

the students and this is the value that we need, to buy the ingredients and other items that

we need in our product.

Bundling is used as the pricing strategy for FISHawarma. Bundling pricing entails

entrepreneurs selling a set of products for lower price than each of these products

separately.

Table 1. Bundling Pricing

Bundle A Bundle B Bundle C Bundle 3

(Barkada’s

Choice)
Price Php. 90.00 Php. 115.00 Php. 145.00 Php. 275.00
Product 2 Regular 2 Regular 2 Regular 5 Regular

Fishawarma Fishawarma w/ Fishawarma w/ Fishawarma

cheese and 2 cheese, w/ 1 pitcher

Regular Drinks of Fries( good for of your

your choice 2 person ) and 2 chosen drinks

Regular Drinks

of your choice

The Entrepreneurs also used Psychological Pricing as pricing strategy for

FISHawarma. Psychological pricing is a strategy based on the theory that certain

processes have a psychological impact. Prices are often expressed as “odd pricess”
 Product Price
1 regular fishawarma Php 49.00
1 regular fishawarma w/ Php 59.00

drinks
1 reguar fishawarma w/ Fries Php. 79.00

and Drinks

Promotion

To promote FISHawarma and gain more attention, the entrepreneurs used visual

advertisements such as print ads or posters with our creative tag line, along with inviting

images of the product. It aims to be eye catching and attractive so to let it noticeable

easily and spark their customers curiosity with these products.

People

To sell this product effectively, the entrepreneurs employs four (4). general

manager (1) assistant manager (1) kitchen manager (2) security personel (1) dishwasher

(2) preparation staff (2) utility staff (2) server (2) Total : 12

Packaging

The FISHawarma uses warppers to cover the product itself. The FISHwarma logo will be

encrypted or printed out to the wrappers, as a form of indirect promotion.

Process

The FISHawarma will be in processed according to the following routines: First, the fish
itself which is the building block for FISHawarma will be tore down into small pieces
and carefully separates them to their fishbones. Next one it will be sautéed and after
several minutes until it cooked, it will be added with fresh vegetables. Then, it is ready to
be wrapped and served.

External Process

Taking of orders Getting of

payment

Serving Processing
order/s
 Internal Process

Separating the Sautéing of fish

meat from the meat for 2- 3
fish bones mins.

Packaging Adding up
vegetables
METHODS

A. FLOORPLAN OF THE BUSINESS SITE

B. PAYMENT METHOD

The customers will fall in line in the FISHawarma’s tall to order their desired

food and will be paying directly to the staff of FISHawarma. FISHawarma is open only

for a cash payments since the credit card swiper is not yet available for now.

C. MANUFACTURING SITE

The manufacturing site will be located at in front of Saint Augustine School –

Senior High School. The reason why the entrepreneurs chose the location because it will

easily attract possible customers since there’s a lot of school around it and there’s many

people are always walking around there.

D. DISTRIBUTION

The product will be handed to the customers directly. The customer will wait for

approximately 3- 15 minutes, depending on the number of orders and customers. They

will be given a cup of tea while waiting for their order and there is also a television for

entertainment. These customers can order also on the official website of the

FISHarwarma and through hotline number 544-7683. These customers will have to wait

for at least 20-30 minutes, depending on their location and the number of orders. The

delivery service is free from charge.

MANPOWER

A. JOB TITLE, COMPENSATION, BENEFITS, WORK SCHEDULE

JOB TITLE Compensation Benefits (Monthly) Work Schedule (Mon-Sat)

Per Hour Per Month

General Php 60.00 Php 20,720 Php 2,000.00 9:00 AM- 9:00 PM

Manager
Assistant Php 50.00 Php 17,100 Php 1,500.00 9:00 AM- 9:00 PM

Manager
Kitchen Php 50.00 Php 17,100 Php 1,500.00 9:00 AM- 9:00 PM

Manager
Dishwasher Php 35.00 Php 5,460 Php 500.00 9:00 AM- 3:00 PM

3:00 PM- 9:00 PM

Preparation Php 40.00 Php 6,740 Php 500.00 9:00 AM- 3:00 PM

Staff 3:00 PM- 9:00 PM

Security Php 45.00 Php 7,520 Php 500.00 9:00 AM- 3:00 PM

Personnel 3:00 PM- 9:00 PM

Server Php 40.00 Php 6,740 Php 500.00 9:00 AM- 3:00 PM

3:00 PM- 9:00 PM

Utility Staff Php 40.00 Php 6,740 Php 500.00 9:00 AM- 3:00 PM

3:00 PM- 9:00 PM

B. EMPLOYEE QUALIFICATION

POSITION EDUCATIONAL WORK SPECIAL WORK

BACKGROUND EXPERIENCE SKILL ATTITUDES

 KNOWLEDG

E
Cashier At least high Have at least 6 *Can use cash *

school graduate months register Approachable

experience of *Organize * Pleasant

being a cashier Personality

Utility Staff At least high At least 3 *Can work fast * Can used in

school graduate months being a properly heavy duties

staff *Organize
Manager College Graduate At least 1 year *Can work *

internship under pressure Approachable

Security At least high *At least 1 *Can use guns * Can defend

Personnel school graduate year *know some people

experience self defense

being a

security guard

FISHawarma, will have agencies that will help them in finding people that is

suitable for the jobs that are needed. They need to find qualified people before the

opening of the business. Flyers will be posted on nearby areas around the location and

Tanza.

MACHINES
A. EQUIPMENTS

EQUIPMENTS FUNCTIONS
1. Gas Stove A kitchen stove, often called simply

a stove or a cooker, is a kitchen

appliance designed for the purpose

of cooking food.

B. TELECOMMUNICATION TECHNOLOGY

TELECOMMUNICATION FUNCTIONS

TECHNOLOGY
1. Telephone A telephone or phone, is a

telecommunications device that permits

two or more users to conduct a

conversation when they are too far apart

to be heard directly. It is a big help for

the entrepreneur to contact each other if

something happen.

C. OTHER FACILITIES

FACILITIES FUNCTIONS
1. Refrigerator Refrigeration equipment is critical in a
 foodservice establishment because it

prevents your food from spoiling or

melting. Since FISHawarma has a lot of

fresh vegetables and fish, refrigerator is a

big help to maintain the freshness of those

product.

Supplier Product
Pandawan Salinas

o Pandawan Salinas is a very well-  Fresh Fish

known fishport and seaside market

in Cavite. The entrepreneurs chose

this place because almost of the

fish are fresh.

Tanza Public Market  Fresh Vegetables

 Flour
o Since Tanza Public Market is the  Condiments

nearest market the entrepreneurs  Paper Wrap

and the product from there are

mostly fresh and has a cheap price.

Puregold Tanza  For Alternatives

o Puregold Tanza is also the nearest

place from entrepreneurs that’s

why they decided to chose this to

buy some alternatives product.

MATERIALS