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Inizio Company Business Plan: ADDRESS: Polliyana ST., Quezon Ave., Fairview, Quezon City
Inizio Company Business Plan: ADDRESS: Polliyana ST., Quezon Ave., Fairview, Quezon City
BUSINESS PLAN
Visit: Inizio@yahoo.com
http//www.inizio.com
ADDRESS: Polliyana St., Quezon Ave., Fairview, Quezon City
SUBMITTED BY:
ALMONTE, JULI NESS G.
BALISI, RICCI KAE
MALLARI, ALEXIA NICOLE G.
TUGADE, FRANCINE
MIRAFUENTE, KIM KRISTIEN S.
RUIZ, RIAN JAY
SUBMIITED TO:
MADAM MARVIE JOY JUAN
I. EXECUTIVE SUMMARY
Inizo is a company that has created a brand concept of skin care especially for skin allergies that
utilizes multiple channels of distribution. We are seeking recurring investment to fund the growth
of the brand, we plan to raise a capital from public investors. The plan that follows explains our
market and our company’s marketing strategies. Our detailed financial plans provides a clear
view of our sales and profits. These plans shows how Inizio will reach profitability in our third
year of operation and generate shareholders return within 5 years.
VALUES STATEMENT
Providing the best and most effective skin care for all.
VISION STATEMENT
Inizio Company has the vision to suite the needs of every customer through effective production
of our company’s main product that ensures the security of every consumer
MISSION STATEMENT
Inizio Company has the mission to provide each and every customer the cure they deserve,
provides an effective medical oil for everyone and serve the best service for all
GOALS
Our company’s goal is to produce new skin care product ensuring it to be the most effective skin
care for all skin irritability done by unidentified cause of allergy. Our company aims to create a
broader horizon for those who are suffering from any skin illness.
DESCRIPTION OF SERVICE
We offer the best service of delivering our main product within our costumer’s area through
online and trough calls.
We offer an effective product among people who suffers from skin illness specifically skin
allergies.
PRODUCT
Inizio Anti – Allergic Olive Oil scented from an olive plant which protects our skin from any
substance that causes irritability of the skin, this olive oil reduces the risk of experiencing
itchiness form any substances.
Inizio Anti – Allergic Olive Oil is made up from the following pharmaceutical substance
materials: olive oil natural antihistamines like, 2g of vitamin C from cantaloupe melon, Butterbur,
Quercetin, and olive oil aroma moisturaizer.
PRICE
125ml = Php250
250ml = Php300
500ml = Php400
PLACE
We plan to launch our business within Metro Manila to gain more customers and as we all know
pollution is provident in manila where allergies are most likely to occur.
PROMOTION
All customers who are consistent in purchasing our company’s product will receive one
extra oil every purchased that depends on how many pieces of oil they purchase.
We’ll provide affordable promos for all our treasured costumers.
We’ll maximize our connections through advertising, social media networks, radio
stations and trough fliers.
We’ll perform sales every end of the year.
PEOPLE
Our ideal customers are those who experienced irritability of their skin and experiences allergies.
PROCESS
We will make legal papers for our company and to our product, each purchase of our product will
also have receipts, of course the barcodes and logos, and we will appreciate the direct and indirect
activities that clients and people gives to us.
PHYSICAL EVIDENCE
V. COMPETATIVE ANALYSIS
STRENGTHS
Our product is unique and new to the industry when it comes to skin care products. Instead of
beautifying and smoothing the face and skin, we aim to produce a skin care product for people
with skin irritation.
Our Company’s location is good and we further improve the effect of our product for more
effective healing.
WEAKNESSES
It will be difficult to get the trust of the people at the beginning and maybe some of them still
prefer to consult to the doctors and hospitals.
OPPORTUNITIES
There is a big possibility that many people will patronize our product because we are based in
Manila where there are many people and we can export it outside the country.
THREAT
The previous skin allergy treatments like Hydrocortisone Cream and Calamine Lotion.