Marketing Plan

Submitted by:
Leader:
Lianna Jenn M. Wage
Members:

Ma. Zaira M. Diamsay Joda Mae Regala

Renz Andrei Santos Julianne Daphne Francine Pamis
Crisgene Clamor Mekaela Davin
Elaine Pangan Melody Nablo
Eliza Wage Mikaella Quibol
Jasmine Kaye Jacobe Rizzamae David
Jaymarie Bomez Shaine Laxamana
Nikka Joy Dullas Sophia Bergonio
Gerald Cabrera Cloyd Espeleta

(11-ABM)

Submitted to:
Ms. Carla Jamina Ibe
(Principles of Marketing - Teacher)
 Table of Contents

Acknowledgement 1
Dedication 4
Chapter I: Executive Summary 5

Chapter II: Study Background 7

A. Brief history of the company 7

B. Mission and vision 8

C. Products and Services offerings 9

Chapter III: Macro-environmental analysis 11

A. Economic 11

B. Politico-legal 12

C. Socio-cultural 12

D. Demographic 13

E. Technological 13

F. Natural 14
Chapter IV: Opportunities and Threats 16
Chapter V: Micro-environmental analysis 21

A. The Company 21

B. Suppliers 22

C. Marketing Intermediaries 22
 D. Customers 23

E. Competition 23

F. Public 24
Chapter VI: Strengths and Weaknesses 25
Chapter VII: The Market 29

A. Market Size 29

B. Market Needs 29

C. Market Trends 30
Chapter VIII: Marketing Objectives 31
Chapter IX: Marketing Strategies 32

A. Product/Service strategy 32

1. Target Market 32

2. Brand Positioning 32

B. Pricing Strategy 33

C. Distribution Strategy 34

D. Advertising and Promotion Strategy 34

Chapter X: Tactical Implementation 35
Chapter XI: Marketing Budget 37
Chapter XII: Feedback and Control 39
Chapter XIII: Financial Projections 42
Appendices 45
Letter to the Principal 46
Letter to the Manager 48
References 52