PV

4
MIILESTONE
Exposse Company
Exposse Co. envisions itself to be one of the best companies in the world that provide
products and services that construct a greener, more sustainable, and safer
environment for the people. As a company, we want to have a great possible impact
on the environment by reducing global plastics use through educating and
encouraging people to change their lifestyle.
Exposse Company
Team Members' Profile
MARIA AREN LEGASPI
Chief Executive Officer

CEO RENELLE MAXINE TRIGAL

COO Chief Operating Officer

MARIA CRIZIA CARPIO

Chief Financial Officer
CFO RONAH MYKKA CHAVEZ
CMO Chief Marketing Officer

PATRICIA NICOLE CASTILLO

CTO Chief Technology Officer

Problem/ Opportunity
Here are some transcribed interview results from our customers
Do you think Municipal Solid Waste is a must-to-address, nice-to-address,...
Justify your answer.
"Yes, too much waste and improper disposal of these
garbages causes floods due to blockage in the drainage
systems." - Int. 1

"I believe that it must be addressed urgently

because our health will be at risked if we set
aside this issue. Also, MSW management is a
problem that we are long experiencing and
yet to be solved."- Int. 5
Problem/ Opportunity

"I think it is a must address problem. First of all, this problem has
been on going since decades ago but we still haven't figure out
how to lower the production of solid waste."- Int. 8

"This problem should be addressed

because the amount of solid waste that
this planet produces is staggeringly
skyrocketing."- Int. 9

"It is a problem worth solving for the sake

of environmental safety and maintaining
sanitation."- Int. 10
Back-of-the Envelope of the Calculation
Tare Fill Pay, a zero-waste shop is a product-based business
Setting-up Expenses

Equipments Technology Legal/ regulatory

obligations
Php 68,063.00 Php 13, 300.00
Food dispensers, tare weights,
Php 30,000.00
Point of Sale ( POS) machine
glass jars, pump bottles, shelves, business permits
table ,trays...

Monthly Expenses

Rent of the Place Electricity Salaries, contract

payment
Php 15,000.00 Php 5,000.00
small commercial unit Air conditioning, lighting,.....
Php 16,110.00
1 worker: Cashier
Back-of-the Envelope of the Calculation

Monthly Expenses

Raw materials and Advertisement/ Others,

supplies
promotions
Php 265,111.00 ---------------------- Php 250.00
water bill
Social Media pages
products

Loan Monthly Interest Total Approximate Cost

per Month
Php 31,208.33
Loan - Php 350,000 with a 7%
Php 330,679.33
interest per annum
Back-of-the Envelope of the Calculation

Estimated price Expected no. of Expected revenue

per unit sales per day per day

Dry Goods Php 32,617.335

Php 457.309
= 140.8 kg
Liq. Products
= 55 L
Expected Revenue per Month Profit per Month
Php 652,345.70 Php 321,666.37
Tare Fill Pay is a feasible one
Value Proposition Canvas

• Friendly
• Saves up money. staff
• Serves as an alternative to • Efficient food • Lead a
• Products are plastic-based products. supplier healthier
sustainably
sourced. • Positive impact to • Fresh products lifestyle.
environment.
• Packaging is • Not incur
plastic-free. too many
expenses for food.
• Refilling • Low sales goods • Predetermined
shop • Promotes
portions of
• Provides and food might
3Rs.
sells refilling jars be thrown out.
• Unavailability of
refilling jars.
 SOLUTION
How are you solving the problem?
How is the customer addressing the
problem today?
How will your solution make the
customer's
life better?
 LEAN CANVAS
PROBLEM SOLUTION UNIQUE VALUE UNFAIR CUSTOMER
1. Providing a PROPOSITION ADVANTAGE SEGMENTS
(Worth Solving) service that will 1. We sell high-quality 1. Plastic-free 1. Parents
Municipal engage the products with cheaper packaging for all 2. Adults
Solid Waste price the products.
customers: (1) 3. Those who are
2. A zero waste shop 2. Products are
having a fond of
enables customers to
1. Competition bought in bulk shopping/doing
membership card live a more zero waste
in the market quantities in groceries.
that will give them lifestyle through
2. Time either reusable,
discounts, (2) eliminating packaging
consuming and encouraging the
recyclable and
setting up an
when buying use of containers from returnable
online store that is
home to fill and refill packaging
products available every
with bulk wholefoods, 3. Team's strength-
3. Willingness of Friday and offers natural beauty and the team is
buyers to go a free delivery. cleaning products plus knowledgeable in
for zero- 2. Providing much more. These development of
waste enough number of supplies are stored and some products
lifestyle and tare weights and displayed in a variety of
consistency refilling dispenser dispensers throughout
in going to the shop, making for an
for each product.
experience which has
Business Model
zero-waste 3. Putting up the
been seen to have an
shops first physical store old-world feel, but with
in an area where a fun modern twist.
plastic is banned.
 EXISTING KEY METRICS CHANNELS
ALTERNATIVES 1. Survey: (1) most 1. Advertisement: regular posting
purchased item in the in social media accounts.
1. Using of paper store, (2) 2. Creating a website in setting up
and eco bags for suggestions/recommend the online store.
packaging instead of ations 3. Membership cards: the shop
plastic bags 2. Inventories will text or email the customers
2. Segregation of 3. Subscription number of to give some updates.
waste and doing 3Rs membership cards

COST STRUCTURE REVENUE STREAMS

1. Cost for worker;
transportation for
deliveries
2. Expenses for creating
membership cards
3. For costs for setting-up
the business ( equipment,
supplies and other
expenses)
The zero-waste shop is single stream monetized by
using the transaction-based model, the classic way a
business can earn money. Whereas the revenue is
generated by directly selling an item or a service to a
customer. The owners used two varieties of pricing
strategy: (1) the market penetration which aims to attract
buyers by offering lower prices on goods and services
and (2) psychology pricing a technique to encourage the
customers to respond on emotional level rather than
logical ones. Moreover, cash, debit/credit cards and g
cash are the payment channels used by the shop.
Competition Analysis
Project 4 Sari-sari Convenience ZERO-WASTE
Public Stores SHOP
Market Store

Product Fresh & Readily-packed; Efficient food supplier;

Readily-packed;
Benefit cheaper ready-to-eat items fresh and cheaper

Herbs, spices, grains,

Vegetable, Primary needs like wider viariety of
sugar, coffee, instant products; primary
pasta, detergents,
Product meat, fish, rice, foods, household needs, instant household cleaning
and fruits. cleaning products, food/meals, hygiene products
proper hygiene products and household cleaning
products
Local & fresh Plastic-free
products; customers packaging, a refilling
could be found near wider variety of products
UVP and store owners households store ; enables buyers
than sari-sari stores
could make to buy just enough
agreement in pricing amount of products
 Competition Analysis

Public Sari-sari Convenience ZERO-WASTE

Market Stores Store SHOP

Cheaper cheap a little pricy

Price cheaper/ affordable

Herbs, spices, grains,

Locally -produced; sells commercial sells commercial pasta,
fresh; caters more products which are products which are
Branding than one small
locally-made locally-made and detergents, household
imported cleaning products
stores
Plastic-free
packaging, a refilling store
Store owners are could be found near
Market households
Good quality products ; enables buyers to buy
friendly; offers a wide
Review just enough amount of
variety of products products
Prototype/Product
Minimum Viable Product
Tare.Fill.Pay. Physical Store
The pricing of the products is based on
grams excluding the containers.
The physical store of TFP offers a
wide variety of products: dry goods
and liquid products. Aside from these,
they also offer TFP jars and cloth
shopping bags
Prototype/Product
Minimum Viable Product
Membership Loyalty Card

Tare.Fill.Pay.

MARIA AREN LEGASPI

1234-5678-9000
Valid until 2025
 T.F.P Membership Program aims to be Prototype/Product
one of the most trusted loyalty programs in
the country. Aside from earning TFP
points, members get access to exclusive
sale events and more!

BECOME A PIONEER NOW

238
CARDHOLDER'S SIGNATURE

For every 100 peso worth of purchase, the TFP member will receive a point (1point=1 peso). The
points collected can be redeemed as discount on their next purchase. Members also get
exclusive access to sale events, more discounts and freebies offered by TFP.
Prototype/Product
Minimum Viable Product
DEMO: Online Store ( Tare.Fill.Pay Mock-Up
Website video)
https://drive.google.com/file/d/1dmyGhtJ726EbW3PFfGnCDSayo
c_Nfppo/view?usp=sharing
Prototype/Product
LEARNINGS:
The physical store offers a wide variety of products; the
store is unique and different from other stores they've
seen since T.F.P. highly encourages their customers to
lessen the use of plastic bags every purchase.
The website is easy to navigate and very convenient
especially for those who have hectic schedules and
don't have any time to go to the grocery.

The prices of the products are economical and helps

people to buy just enough of what they can consume
for a short period of time.
Most of the adopters said that they will recommend this
store since the service and the products are worth
paying for. They also said that the store needs more
improvement. Nevertheless, they still find TFP a good
solution.
Prototype/Product
Solution Interviews
PHYSICAL STORE
The adopters wanted
the idea of bringing
their own containers
and shopping bags
Half of them considered
that selling jars in the
store is a nice-to-have
feature
MEMBERSHIP ONLINE STORE
CARD
An online store is a
Offering membership nice-to-have idea since
card, for them, is also some of them are not
a usable part of the able to go to stores
store's service, They because of work
think they can use schedule.
this to avail discounts
They want an online
and make their
store that enables them
shopping a bit more
as if they are just
rewarding.
shopping in physical
stores.
Prototype/Product
Here are some transcribed interview results from our
customers.

"I think what you presented is a great solution.

This is a huge step in living a eco-friendly
lifestyle" - Int. 4

"All of the provided information will surely limiting

waste to the minimum. The website was really user-
friendly, it can be easily navigated." - Int. 10
Financials
START UP COST PHP CUSTOMERS (per day) NO. OF DAYS
License/Permit 15000 200 30
Aircon Inverter 29000
POS Machine 13300
Tare Weight 3996
Website Design 150,000
Storage/Dispenser/Shelves 35067
Total 246363

REVENUES (for 30 days) PHP

Number of customers 6000
Units per purchase 1
Ave. price per chckout (PHP) 457.309
Purchase frequency 1
Total sales in units (PHP) 6000
Total sales revenue (PHP) 2743854
Financials
FIXED COST (for a month) PHP SALARY PER NO. OF
EMPLOYEE EMPLOYEES
Salary 16,110
Fuel 1200
Rent 15,000 16,110 1
Electricity 5000
Water Bill 250
Loan 31, 208.33
Total 37,560

VARIABLE COSTS (per COST UNIT RATE (Php)

unit)
Dry Goods (Kg) 50.7936 0.704 72.15
Liquid Goods (L) 30.7505 0.275 111.82
Membership Card 80 1 80

Total 161.5441
Financials

SUMMARY
REVENUE PHP
Sales 2743854
Other Revenue 15000

Total 2758854

Profit 1,752,029
Breakeven 126.9927567
Pay back period (months) 0.140615791
Contribution 295.7649
 Marketing and Sales

Cities are starting to eradicate the

environment with the increasing
number of waste every day. The
economic and environmental
effects of excess waste are harder
to manage than we think. As
people try to stop this
geometrically increasing waste, we
come up with a business that can
help rebuild these huge changes.
 Marketing and Sales

Tare. Fill. Pay. is a prevailing business model that encourages

the customers of a plastic-free packaging grocery store. The
concept of the store is to establish a refill-based shop and bulk-
opportunity shopping where the customers bring their own
containers to refill food items, and cleaning products
Marketing and Sales
Maintaining this kind of
management in our shop is
the primary goal, by trying to
imprint the idea of refilling
jars to the customer's mind.
Providing enough discounts
and promo codes for the
customers will encourage
them to go back to the store
and continuously practice
package-free shopping.
Positioning Statement

Making zero-waste life hassle-free,

Tare. Fill. Pay. is one of the budget-
friendly zero-waste shops in your
neighborhood. The ability to initiate
change lies in your hand, by
choosing plastic-free packaging and
investing in a sustainable lifestyle,
local, and organic products. With
Tare. Fill. Pay. eliminating
superfluous waste breaks the
massive waste cycle we are living in.
Channels: Social Media

Our social media accounts provide an easier

communication method. The Facebook page
will be our platform to form engagement
between us and our customers. We will
provide our business information such as
location, contact numbers, and email
addresses for accessible business
transactions. Customers can send
messages/inquiries/concerns on this page. If
the customers plan to purchase, they will be
directed to our webpage or they can simply
go to our physical store. Moreover, through
this Facebook page, our customers will be
informed about our stores’ sales and promo
codes.
Channels: Tare.Fill.Pay. Website

Our webpage assists customers

with online shopping. The product
lists are posted here including the
photos and prices. Every product
has a corresponding code. Upon
purchasing, the customer must
include the product code, quantity,
quality, and contact details for the
delivery. Customers can settle
their payments through G-cash,
PayMaya, and online banking.
 In the chosen location, there is a
population of 63,432. The target
market is adults, parents, and
people who are fond of grocery
shopping. Ages 15 and above are
59,361 is the size of the considered in the target market. We
Target Market niche get the 10% of the target market’s
population and manage to get the
interest of 594 people. As the
business started, we secured 297
Leads 5,936 were contacted customers in this place.

Opportunities / 594 showed

Prospects interest

297 became
Customers customers
 Sales Pitch

For adults, parents, and people who are

fond of grocery shopping, Tare. Fill. Pay.
is a food industry service that promotes
package-free shopping, unlike regular
grocery stores that implement plastic &
paper packaging.
Advantage
1
Visualize your competitive advantages usinga
quadrant for easy scanning.

Advantage
2
How is the landscape differentiated and what
makes you different.

Advantage
3
What can you do better than your competition?
How will you outperform them?

Advantage
4
A company with strong competitive advantages
are likely to survive in the long term.
 The
Team

Team
Member
1 Team
Member
2 Team
Member
3

Title Title Title
Competitor
Approach
Approach
1
How will you set your company
from the competition?

Approach
2
What's your path to reach your
customers?

Approach
3
Events, partnerships, ads — list
the effective ways to reach them.
 Whether through a graph, timeline, or chart,
present the viability of your product or
service and tell how your company will
operate, make money, and achieve goals.

Business
Model If you have plenty of ways to make money,

Show the ways your company focus on one main method, such as
plans to make money. subscription, ads, and transactions.

Touch up on key metrics here too, such as

Life Time Value (LTV) and Customer
Acquisition Cost (CAC).
 Step
1
Q1 2020

Step
2
Future
Roadmap Q2 2020

What are your next steps and goals?

How much support do you need from
investors and what will it get you? Step
3
Q3 2020

Step
4
Q4 2020
Contact
Us
123-456-7890
hello@reallygreatsite.com
www.reallygreatsite.com