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Digital Marketing Analyst

Full Time  Lusaka, Zambia  Posted 6 days ago Salary: 000
 Closes: July 7, 2021

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MTN Zambia

The key responsibilities for this role include but not limited to the following:

Manages and monitors all MTN Zambia social media pages, with the goal of
building and maintaining an engaged digital community, while also driving
brand and product awareness and uptake;
Manages both organic and paid campaigns across digital channels including,
but no limited to search engine optimization, Google Display Network, Page
Takeovers, tactical and strategic campaigns to optimize all digital content;
Assists in the implementation of the brand equity building strategies for
master brand in line with the group expectations to ensure consistency in the
brand;
Implements rollout plans and route to market strategy for all master brand
initiatives to ensure successful execution thereof;
Executes brand equity and affinity growing projects to ensure successful
execution thereof and that they are delivered to budget and on time;
Liaises with relevant departments and units to ensure seamless use of digital
media;
Manages the day to day interactions with digital Media and Creative
Advertising agencies;
Provides weekly/monthly and other reports to the supervisor according to their
requirement;
Stays abreast of developments in their area of expertise and performs to the
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 Manages relationship with Finance and ensure funds are available for projects
in line with budget.

Candidate Requirements

Grade 12 certificate with 5 credit or better of which English and Mathematics

are a must;
Diploma in marketing or any other Business/Commercial qualification;
3 years’ experience in marketing within an FMCG or Advertising /
Communications Industry
Experience in the telecommunications industry.Women are strongly
encouraged to apply.

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