CAREER PATH PLAN

1. CHOOSING MY PATH
Values
1. Activity 1.1
Value High Medium Low
1 High income X
2 Creativity X
3 Advancement X
4 Balance X
5 Spirituality X
6 Challenge X
7 Influence X
8 Contribution X
9 Self-expression X
10 Passion X

2. Personality:
I would say that I am a control-freak, I always feel an obsessive need to exercise control
over myself and others to take command of any situation. I am generous, carefree,
forgetable and moody, more moody than I would be…. I feel comfortable when I am
alone, when I am with my family, my bestie. Not in a crowed where I feel unwell. I like
what I like a lot but that can change in a snap…I do not mean that I am not loyal, just
my personality ..
2. Who I want to be in next 5 years?
Me in next 5 years, I want to be a person who fluently in 4 languages, English, Chinese,
Spanish and Vietnamese of course…24 years-old man, 3 years after graduation, I must
get myself an MBA, a position with competitive salary that I can run my life by my own
as a Marketing manager, I mean. I want to be a versatile person who can play the
piano, cooking, even drawing…Least but not last, I want to have the ability to take care
of my family…. This question makes me confused. It pushes me to work hard to achieve
my goals.
 3. Skill assesment

Skill Enjoyment Degree of

skill

Communication
 Speaking persuasively V M
 Resolving conflicts, building consensus H M
 Giving effective presentations V M
 Developing compelling sales approaches M M
 Listening effectively H M
 Writing concisely and clearly H M
 Interviewing for information M M
 Giving advice or counselling H M
H H
 Collaborating with team members
M M
 Instructing, training people to perform new skill
H L
 Explaining complex ideals in every language
Using Information

H M
 Gather information, doing research
H M
 Synthesizing complex information M L
 Programming computers M M
 Classifying information, devising classification M M
systems
 Evaluating data M L
 Observing and identifying data H H
 Solving problems using information H H
 Creating useful reports of information M M
Managing/Leading
 Motivating, inspring other to achieve goals H H
 Developing and communicating a compelling vision H M
 Managing multiple projects H M
 Coordinating, organizing work teams H M
 Mentoring H M
 Initiating change V M
 Coach, developing employees’ skills M M
 Leading individuals and groups to accomplish goals, V M
objectives H M
Planning H M
 Creating effective solutions to problems H M
 Developing strategies to achieve goals H M
 Estimating, reviewing project schedules M H
 Preparing budgets, computing costs V H
 Establishing cost control
Creativity
H H
 Conceptualizing new or creative ideals, methods,
structures
V H
 Generating innovative ideas
 Using intuition
H H
 Visualizing concepts
M M
 Using your information
Customer service V H
 Focusing on customer, client needs H H
 Building and maintaining relationships
Business Development H H
 Generating income H H
 Identifying and capitalizing on opportunities

4. Career objective
 Seeking an entry-level position where I can grow my skills as a marketing
professional and contribute to the overall success of a company
 Seeking a marketing position where my skills and qualifications will be put to
use on a daily basis
 To secure a challenging position in a reputable organization to expand my
learnings, knowledge, and skills.
 A highly creative thinker, social media enthusiast seek the position of Social
Media & Content Marketing Analyst to transform technical and digital
information and processes into influencial stories.
 To make use of my interpersonal skills to achieve goals of a company that
focuses on customer satisfaction and customer experience
5. SWOT analysis
 Strengths:
 Retouching and creativity
 Typography and visual ideation
 Imaginary and passionate
 Sensitive to others – use insight to
craft bold ideas that speak to
people’s hearts
Internal  Multilingual: Vietnamese, English,
Chinese
 Have a boldly artistic and
humanistic vision

Weakness:
 Communication

Opportunities:
 Every product need ad
 The world has gone massively digital
and majority of companies values
online presence
External
Threats:
 Career becoming popular,
competitive job

6. Industries and companies that I want to work in

Indutry Company Working Skills that I should
environment learn or improve
Fashion Maison Fashion Group  Challenging  Fluency in English
communication
 Friendly
Fashion knowledge
 Rewarding Writing
 Professional Research
Conceiving and
 developing plans

Automotive Vinfast Understanding

 Challenging automobile products
 Rewarding Building ideas,
advertising plan
 Fast-paced
Experience in
 Caring automotive/vehicles
industry
Fluency in English
communication

Part 2

Sector that interest me Characteristics

Fashion reflects the change in aesthetic,

economic, political, cultural, and social life.
Individuals and society use
fashion to communicate their taste and
lifestyle. The common tastes and lifestyle of
society collectively form and
represent the taste and lifestyle of that society
Fashion Fashion is one of the most visible media of
change. The fashion industry forms part of a
larger social and cultural phenomenon
known as the “fashion system,” a concept that
embraces not only the business of fashion but
also the art of fashion, and not only
production but also consumption

Global automotive industry represents a

perfect example of fast-growing sector with
high levels of production internationalization.
Thus, it sets the pace for a lot of processes in
Automotive modern global economy. The principle
objective of this article is to characterize
automotive industry as a leading global
economic sector, which incorporates extensive
geographical, organizational and technological
structure

The real estate market is the economic sector

that involves the buying and selling of
infrastructure such as buildings either for
residential purposes, business premises, and
the industry segment. Like any business sector
it is susceptible to the economic forces of
supply and demand. The main people involved
in this field include the owner, renter,
developers, renovators, and the facilitators.
Real estate This sector has a number of characteristics
that are specific to it. Real estate is durable
since the buildings can last for many years
while the land it stands on is indestructible. As
a result the supply is composed of a large
share of already pre-existing stock and a tiny
percentage of new development. Thus the
stock varies in price only according the
deterioration, renovation, and the new
development coming up.

Ecommerce, also known as electronic

commerce or internet commerce, refers to the
buying and selling of goods or services using
the internet, and the transfer of money and
data to execute these transactions.
Ecommerce is often used to refer to the sale of
E-commerce
physical products online, but it can also
describe any kind of commercial transaction
that is facilitated through the internet.
Whereas e-business refers to all aspects of
operating an online business, ecommerce
refers specifically to the transaction of goods
and services.

The sector has gone through a drastic change on

both the supply and the demand side. Unlikely in
other industries, the driving forces governing the
 recent changes do not depend mainly on
technological factors, but on developments in
Aviation the legal, institutional, and cultural domains.
Legal and institutional aspects have clearly
affected the structure of the market, while
cultural forces have influenced spatial mobility

Type of company that interest me

Company Company Company Employers are
demographic characteristics looking for…
s
Vinfast Viet Nam Automotive
Marketing Manager
Vietnam’s first car maker
Vinfast is under Vingroup- Job description:
the largest private 1. Research customer
enterprise and one of requirements,
leading technology,
competitors, and new
industry and service
technologies in the
groups in Viet Nam.
automotive industry
Vinfast’s vision was to
create cars with a strong 2. Propose a product
Vietnamese identity that trade plan including
would represent the product brand,
country and be product
competitive on the global characteristics,
automotive stage product design, and
product support
services
3. Built up the action
plan and budget for
each brand
4. Deploying
Marketing plan and
coordinating with
markets to carry out
Marketing activities
 abroad
5. Develop ideas and
manage brand and
product marketing
campaigns
6. Coordinate and be
responsible for
leading interactive
and trade activities to
implement the plan
together.
7. Building advertising
plan, sponsorship and
advertising programs
Maison Fashion Viet Nam Launched in 2002 by a PR & MARKETING
Group brilliant fashion-addict EXECUTIVE
couple, Maison Joint Stock
Job description:
Company (Maison) quickly
became one of the largest  Conceive and develop
fashion distributors in efficient marketing plans
Vietnam. Maison has a for assigned brands
strong history of Prepare and coordinate
introducing the most high- with other
end and luxurious team/departments to
execute the marketing
International fashion
plan for assigned brands
brands to Vietnam.
Following the success of Be responsible for all
marketing activities and
our very first store,
their KPIs. Managing a
Maison is now the home constant growth with
to more than 21 higher KPIs through time
worldwide recognized
Actively co-managing all
brands  with more to
channels and make sure
come in 2016. We are everything is well
committed to respected in terms of
bringing new and hot brand guidelines
trends to town for our Research and gather
loyal fashion lovers opportunities for
to drown in an endless marketing partnership
sense of style. and sponsorships

Maison both spreads
the luxurious-wearing
culture as well as delivers
a value driven, customer
focused and responsible
fashion base in our
continued effort
to make Vietnam a
trendier place for all
fashionistas
Novaland Viet Nam Established in 1992
Measure and produce
monthly, quarterly, yearly
and ad hoc reports on
KPIs and each campaign
Organize and monitor all
advertising/communicati
on campaigns, including
but not limited to social
media, PR, OOH, brand
activations and events,
and provide
recommendations for the
brands
Conduct market research
and analysis to evaluate
trends, brand awareness
and competition
ventures. Initiate and
control surveys to assess
customer requirements
and dedication
Write copy for diverse
marketing distributions
(brochures, poster, press
releases, website
material, social post etc.)
Maintain relationships
with event agencies,
media vendors and
influencers… to ensure
collaboration in
marketing activities
Collaborate with
managers in preparing
budgets and monitoring
expenses
Actively participating in
all marketing meetings to
take part of the strategic
decisions.
Marketing manager
(formerly known as Thanh Job description:
Nhon Limited Liability -Lead budgeting,
company), the Nova activation, and
Group of companies assessment of programs
operated in the in order to maximize
manufacturing and revenue
- Ensure all marketing
trading of veterinary and
materials and assets
aquatic medicine, and (websites, digital banners,
construction of rental sales collateral,
villas promotional flyers,
invitations, etc.) are
Novaland Group is within brand standards
currently one of the - Coordinate all
prominent companies in communications between
Real Estate Investment internal key stakeholders
and external vendor
and Development with a
partnerships to meet all
chartered capital of over marketing - both on and
VND 9,143 billions. off-line - targets and
deadlines.
- Provides input in
creative direction in
concept development,
copy and design for visual
materials for promotions,
web projects, PowerPoint
presentations, invitations,
printed collateral and
internal communications
using design software
such as Adobe Photoshop
- Plan, research or
coordinate with approved
vendors and supervise
the production of
marketing materials, in-
house collateral, and
promotional and internal
communications
materials
- Coordinates and assists
with initiatives including
photo shoots
- Assists in organizing and
planning property specific
events, an especially new
store opening events
- Manage annual agency
budgets and plans (public
relations, advertising and
online) as well as the F&B
marketing plan and
budget.
- Evaluate promotional
and programming
opportunities presented
to F&B chain. Develop
promotions and
partnerships to meet our
marketing and revenue
objectives.
- Manage content
strategy and messaging in
the website and digital
channels (site content,
campaigns, email
marketing, digital assets,
etc).
- Develop, coordinate,
execute, and maintain a
social media plan
including, but not limited
to, Facebook, Twitter,
Instagram.
- Coordinate planning,
investment and reporting
with social media agency
- Coordinate quarterly
agency meetings to
review performance,
provide guidance to
maximize future
programs and develop
new ideas.
- Manage social media
strategy, messaging and
ideation all the outlets:
identity, content
calendar, and driving
followers and
engagement.
- Work closely with
cluster digital marketing
manager on paid social

Cathay PacifiC World wide Cathay Pacific is the
world's fifth
largest airline measured
by sales, and fourteenth
largest measured by
market capitalisation. In
2010, Cathay Pacific
became the world's
largest international cargo
airline, along with main
hub Hong Kong
International Airport as
the world's busiest airport
measured by cargo traffic.
The company slogan
is Move beyond.
media activity supporting
sales/revenue initiatives.
- Responsible for weekly
and monthly reporting of
efforts. Identify cadence
for the outlets' weekly
marketing meetings.
Develop an agenda in
advance as well as
manage follow-up.
- Attend weekly strategy
and pick up meetings.
Sales & Marketing
Manager
Job description:
Build the Cathay Pacific
(CX) and Cathay Dragon
(KA) Brand
Oversee and manage
marketing
communication activities
such as sales promotions,
advertising, digital
marketing, PR, loyalty
marketing and CSR
Manage advertising and
PR agencies build brand
awareness and
preference of CX and KA
to maximize return on
investment
Monitor market trends
and changes, analyze
competitors’ activities
and impact, and make
recommendations on
action plan. Review
market analyses to
explore customer needs
and revenue potential.
Identify business

Shopee World wide a Singaporean multination
al technology
company which focuses
mainly on e-commerce.
Headquartered under Sea
Group (previously known
as Garena), Shopee was
first launched in Singapore
in 2015, and later
expanded its reach to
Malaysia, Thailand,
Taiwan, Indonesia,
Vietnam, the Philippines
and Brazil
As of 2020, it serves users
in Southeast and East
Asia as well as in South
America who are willing to
buy and sell their products
online. Due to the mobile
and social element built
within the concept,
Shopee was described as
one of the "5 disruptive
ecommerce startups we
saw in 2015" by Tech In
opportunities with banks,
retail and other partners
to grow revenue and
brand awareness for CX
and KA
Identify brand building
opportunities for CX/KA
through the sponsorship
of events and
organizations
Manage and leverage on
the Marco Polo Club and
Asia Miles programme to
grow CX/KA business
Marketing Solutions
Job description:
Act as a Marketing
Solutions Expert
In partnership with
Business Development
and Marketing teams,
identify, create, and
implement marketing
solutions grounded on
achieving measurable
business results for our
brands and sellers
Serve as external product
consultant educating
clients and agencies on
product solutions and
best practices, and
ultimately grow existing
business partnership
Serve as internal trainer
educating cross-
functional teams on
maximizing Brands’
marketing budgets to
leverage their spending
and brand valuation to
Asia for its technological grow Shopee’s Revenue
innovation and mass and Orders
scale. Analyze data and insights
to guide strategy and
implementation of
Shopee packages.
Relationship
Management
Build and manage
relationships with key
clients, advertising
platforms (Facebook,
Google, Youtube…) and
agency partners (media,
creative, marketing
partners, etc.)
Work and collaborate
with diverse group of
internal cross-functional
teams
Media & Measurement
Strategy and
Implementation
Guide media and creative
strategy, planning, and
implementation of
campaigns to deliver
against Key Performance
Indicators
Outline and oversee
measurement strategy,
tracking, and results
delivery
Identify optimization
opportunities for
improving performance
Project Management and
Internal Operations
Project manage complex
work streams
 Oversee internal account
operations (e.g.
troubleshooting issues,
account set up, etc.)

2. How the Hiring process works:

 Screening interview:
The candidate’s first interview may be over the phone/video call with a recruiter from the
human resources department. The purpose of this interview is to determine if the
candidate meets the basic qualifications for the job.
 Company-fit interview:
This is the first in-person interview which determines if your personality, skills and
attitudes match the company. The recruiter conducts the interview and screens out
candidates who do not seem to fit. Successful candidates will be referred to the hiring
manager.
 Hiring manager interview:
The second in-person interview will probably be with the hiring manager – the person for
whom you will work. Usually, the purpose of this interview is to evaluate skills and
experience related to the specific work that has to be done.
For an internship, the candidate may only have one interview. While for a full-time
position, the candidate may be asked to come back for two or three interviews.
 Final selection interview:
The top two or three candidates are sometimes asked to come back for another interview,
which might be a panel of co-workers. Making a good impression with the panel is just as
important as impressing the manager. Many managers will reject a candidate if co-workers
do not think the person will fit in with the team.

Analizing my strengths
Characteristics that are my strengths Characteristics that I want to improve
 Communication
  Honesty/Integrity  Flexibility and Adaptability
 Teamwork  Analytical skills, Solving problems
 Presenting  Organizational skills
 Perfectionist
Activities:
 Make oral presentations
 Take a creative- or business-writing course
 Participate in activities that involves contact with the public
 Brain work-out with puzzles and riddles
 Read books
 Take a research methods course
 Attend time management seminars

Developing the right skills

Skills Listed in the Ad My development plan
PR & MARKETING EXECUTIVE (Maison)  Do an internship
 Take market research courses
Job description:
 Attend workshops
Conceive and develop efficient marketing  Learn case study
plans for assigned brands  Enrich fashion knowledge
Prepare and coordinate with other  Become fashion sucker
team/departments to execute the And it takes time to make a plan….
marketing plan for assigned brands
Be responsible for all marketing activities
and their KPIs. Managing a constant growth
with higher KPIs through time
Actively co-managing all channels and
make sure everything is well respected in
terms of brand guidelines
Research and gather opportunities for
marketing partnership and sponsorships
 Measure and produce monthly, quarterly,
yearly and ad hoc reports on KPIs and each
campaign
Organize and monitor all
advertising/communication campaigns,
including but not limited to social media,
PR, OOH, brand activations and events, and
provide recommendations for the brands
Conduct market research and analysis to
evaluate trends, brand awareness and
competition ventures. Initiate and control
surveys to assess customer requirements
and dedication
Write copy for diverse marketing
distributions (brochures, poster, press
releases, website material, social post etc.)
Maintain relationships with event agencies,
media vendors and influencers… to ensure
collaboration in marketing activities
Collaborate with managers in preparing
budgets and monitoring expenses
Actively participating in all marketing
meetings to take part of the strategic
decisions.

Part 3
Core product  Understand customers’ needs

Actual product  Catch up the latest trends on social

media
 Have an eye for detail
 Collaborative work projects
Augmented product  Enthusiasm
 Flexibility
 Creativity
 Multi-tasking under high pressure

1. My value proposition:
What need can I fill?
I can utilize my altering and photoshop
abilities to demonstrate my thoughts
through recordings, introductions, which
influence individuals and make it less
demanding to get it.

My features I can estimate patterns and tune in client

needs. I am willing to require dangers and
I will attempt everything to manage with
them.

My benefits Insights to speak what customers’ needs

My value proposition Whereas in school, I worked on ventures

to publicize diverse items by making brief
advertisements around them. I would like
to investigate work openings with
promoting organizations.
 1. Elevator pitch:
As a fresh man, a starter in the career, I am ambitious to have at least 3 internships before graduation.
Having chances, working in the sectors that I mentioned, especially Fashion. Then, 3 years after graduation,
at 24, I hope that I could be a Manager for a Fashion Company. The reason why I chose M (Marketing) to be
my career is I like Fashion. Is it weird? Yes, because Fashion is my passion, my lifestyle, but I am not able to
design clothes even drawing…then I decided to find whether jobs that allow me to work in fashion industry
without designing…I found out in my hobbies that I really love reading Fashion Magazines, such as: Vouge,
Đẹp, Elle….i was impressed to the cover where models and their outfits stunning.