ASSIGNMENT / TUGASAN

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BBPS4103
STRATEGIC MANAGEMENT
PENGURUSAN STRATEGIK
JANUARY SEMESTER 2020

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

Jawab dalam bahasa Melayu atau bahasa Inggeris.

2. Number of words : 2500 – 3000 words for each assignment excluding references. /

Jumlah patah perkataan : 2500 – 3000 patah perkataan bagi setiap tugasan tidak
termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission date : 5th April 2020. /

Tarikh Penghantaran : 5 hb April 2020.

6. This assignment accounts for 100% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 100% dari jumlah markah kursus.

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 ASSIGNMENT QUESTION

ASSIGNMENT 1

PURPOSE

The purpose of this assignment is to develop learners’ ability to identify and analyse
the competitive position of an organisation in the industry.

REQUIREMENT

You are required to carry out brief research on these three selected companies; Open
University Malaysia, Wawasan Open University and Asia e-University.

For each this organisation, analyse its critical success factors and prepare a competitive
profile matrix. Explain your findings with regards to the competitiveness of each
organisation within the industry.

Prepare your report based on the following guidelines:

1. Introduction to each of the organisation

(5 marks)
2. Analysis of the critical success factors of each organisation
(10 marks)
3. Presentation and explanation of the competitive profile matrix
(10 marks)
4. Brief summary of your overall findings
(5 marks)

2
 [Total: 30 Marks]

ASSIGNMENT 2

PURPOSE

The purpose of this assignment is to develop learners’ ability to conduct a case strategy
analysis of an organisation.

REQUIREMENT

Visit the website of KPJ Healthcare Berhad (https://www.kpjhealth.com.my/). Also

visit Bursa Malaysia website and obtain the KPJ’s 2017 and 2018 Annual Reports. Use
the following links:

http://www.bursamalaysia.com/market/listed-companies/company-announcements/5731793

and

http://www.bursamalaysia.com/market/listed-companies/company-announcements/6098685

Analyse the company’s background. Prepare a full case write-up on KPJ Healthcare
Berhad covering the following areas:

i) Introduction of KPJ Healthcare Berhad including its Vision and Mission

statements, objectives and short-term and long-term goals.
(10 marks)

3
ii) Analyse the company and prepare a SWOT analysis, Internal Factor
Evaluation (IFE), External Factor Evaluation (EFE) and Competitive Profile
Matrix (CPM).
(40 marks)

iii) Analyse its financial positions based on its Annual Report for 2017 and 2018.
(10 marks)

iv) Summarised your findings and explain the strategic positions of KPJ
Healthcare Berhad.
(10 marks)

[Total: 70 marks]

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 SOALAN TUGASAN

TUGASAN 1

TUJUAN

Tujuan tugasan ini adalah untuk membina keupayaan pelajar untuk mengenal pasti dan
menganalisis kedudukan persaingan sesebuah organisasi dalam industri.

KEPERLUAN

Anda dikehendaki menjalankan kajiselidik ringkas ke atas 3 buah syarikat pilihan; Open
University Malaysia, Wawasan Open University and Asia e-University.

Untuk setiap syarikat ini, buat analisa mengenai faktor kejayaan kritikal syarikat-syarikat
tersebut dan sediakan matrik profil persaingannya. Jelaskan hasil kajian anda mengenai
kedudukan daya saing setiap organisasi dalam industri.

Sediakan laporan anda berpandukan kepada garis panduan berikut:

1. Pengenalan setiap organisasi

(5 markah)
2. Analisis faktor kejayaan kritikal setiap organsasi
(10 markah)
3. Pembentangan matrik profil persaingan serta penjelasannya
(10 markah)

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 4. Rumusan ringkas hasil kajiselidik anda
(5 markah)

[Jumlah: 30 markah]

TUGASAN 2

TUJUAN

Tujuan tugasan ini adalah untuk membangunkan keupayaan pelajar dalam menjalankan
analisis kes strategu sebuah organisasi.

KEPERLUAN

Layari laman sesawang KPJ Healthcare Berhad (https://www.kpjhealth.com.my/). Juga

layari laman sesawang Bursa Malaysia untuk mendapatkan Laporan Kewangan Tahunan
2017 dan 2018. Gunakan pautan berikut:

http://www.bursamalaysia.com/market/listed-companies/company-announcements/5731793

dan

http://www.bursamalaysia.com/market/listed-companies/company-announcements/6098685

Buat analisa mengenai latar belakang syarikat ini. Sediakan penulisan kes yang lengkap
KPJ Healthcare Berhad mencakupi bidang berikut:

i) Pengenalan mengenai KPJ Healthcare Berhad yang mencakupi penyata Visi

dan Misi, objektif dan matlamat jangka pendek dan jangka panjang.
(10 markah)

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ii) Analisa syarikat tersebut dan sediakan analisis SWOT, Penilaian Faktor
Dalaman (IFE), Penilaian Faktor Luaran (EFE), dan Matriks Profil Pesaing (CPM)
(40 markah)

iii) Analisa kedudukan kewangan syarikat berdasarkan kepada Laporan Kewangan

Tahunan 2017 dan 2018
(10 markah)

iv) Rumuskan hasil kajian anda dan jelaskan kedudukan strategik KPJ Healthcare
Berhad
(10 markah)

[Jumlah = 70 markah]

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 ATTACHMENT
ASSIGNMENT RUBRICS

BBPS4103 STRATEGIC MANAGEMENT / JANUARY 2020

ASSIGNMENT 1

Excellent/ Good/ Fair/ Poor/ Unsatisfactory/

*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0
1 2 Introduction 1.5 Very clear Clear description of Brief description of the Poor description of the No description 6
description of the the selected selected organisation selected organisation was given
selected organisation and its and its products or and its products or
organisation and its products or services services services
products or services
Huraian yang jelas Huraian yang riskas Huraian yang lemah Tiada penjelasan
Pengenalan Huraian yang amat mengenai organisasi mengenai organisasi mengenai organisasi diberikan
jelas mengenai pilihan serta produk pilihan serta produk pilihan serta produk
organisasi pilihan atau atau perkhidmatannya atau perkhidmatannya
serta produk atau perkhidmatannya
perkhidmatannya

1 4 Evaluation of the critical 2.5 Include most of the Include sufficient of Include few of the Include very few of the No critical success 10
success factors of each critical success the critical success critical success factors critical success factors factors of all the
organisation factors of all the factors of all the of all the organisations of all organisation organisations
organisations organisations

Penilaian faktor kejayaan Mengandungi Mengandungi faktor Mengandungi faktor Mengandungi faktor Tiada faktor
kritikal setiap organisasi kebanyakan faktor kejayaan kritikal yang kejayaan kritikal yang kejayaan kritikal yang kejayaan kritikal
kejayaan kritikal bagi mencukupi bagi sedikit bagi semua sangat sedikit bagi
semua organisasi semua organisasi organisasi semua organisasi

1
 1 2 Presentation of the critical
success factors of each
organisation and its
explanation
2.5 Very clear Clear explanation Moderately clear Poor explanation and No explanation 10
explanation and and tabulation on explanation and tabulation on the and poor
tabulation on the the critical success tabulation on the critical success factors tabulation on the
critical success factors critical success factors critical success
factors factors

Pembentangan faktor Penjelasan dan Penjelasan dan Penjelasan dan Penjelasan dan Tiada penjelasaan
kejayaan kritikal setiap pembentangan pembentangan pembentangan faktor pembentangan faktor atau penjelasan
organisasi serta faktor yang amat faktor yang jelas yang sederhana yang lemah yang lemah
penjelasannya jelas mengenai etika

1 1 Conclusion 1 The conclusion was A major part of the Only a minor part of The conclusion was No conclusion 4
relevant and conclusion was the conclusion was irrelevant to the
summarised all the relevant to the relevant to the assignment
key points of the assignment assignment
assignment

Kesimpulan Kesimpulan adalah Sebahagian besar Hanya sebahagian kecil Kesimpulan yang Tiada kesimpulan
relevan dan daripada kesimpulan daripada kesimpulan berikan adalah tidak
ringkaskan semua isi adalah relevan bagi adalah relevan bagi relevan untuk tugasan
utama tugasan tugasan tugasan

Total 7.5 30
*QN = Question Number / *NS = Nombor Soalan

2
ASSIGNMENT 2
*QN/ Criteria/
CLO
*NS Kriteria
2 2 Introduction covering the
company, vision and
mission statements and
long-term and short-term
goals
Pengenalan meliputi
syarikat, penyata visi dan
misi dan matlamat jangka
panjang dan jangka pendek
2 3 Presentation of SWOT
analysis, Internal Factor
Evaluation (IFE), External
Factor Evaluation (EFE) and
Competitive Profile Matrix
(CPM)
Pembentangan analisis
SWOT, Penilaian Faktor
Dalaman (IFE), Penilaian
Faktor Luaran (EFE) dan
Matriks Profil Pesaing
(CPM)
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/
Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
Pemberat Marks
4 3 2 1 0
2.5 Very clear and Clear introduction Rather vague Vague introduction Very poor 10
complete covering the introduction covering covering very little introduction
Introduction company, vision and some details of the details of the
covering the mission statements company, vision and company, vision and
company, vision and and long-term and mission statements mission statements
mission statements short-term goals and long-term and and long-term and
and long-term and short-term goals short-term goals
short-term goals
Pengenalan yang Pengenalan yang Pengenalan yang agak Pengenalan yang Pengenalan yang
sangat jelas dan jelas meliputi samar-samar dan samar-samar dan sangat lemah
lengkap meliputi syarikat, penyata visi meliputi sebahagian meliputi hanya
syarikat, penyata visi dan misi dan syarikat, penyata visi sebahagian daripada
dan misi dan matlamat jangka dan misi dan matlamat syarikat, penyata visi
matlamat jangka panjang dan jangka jangka panjang dan dan misi dan matlamat
panjang dan jangka pendek jangka pendek jangka panjang dan
pendek jangka pendek
10 Insightful and A rather thorough A superficial SWOT Incomplete SWOT Very poor analysis 40
thorough SWOT SWOT analysis, analysis, Internal analysis, Internal
analysis, Internal Internal Factor Factor Evaluation (IFE), Factor Evaluation (IFE),
Factor Evaluation Evaluation (IFE), External Factor External Factor
(IFE), External External Factor Evaluation (EFE) and Evaluation (EFE) and
Factor Evaluation Evaluation (EFE) and Competitive Profile Competitive Profile
(EFE) and Competitive Profile Matrix (CPM) Matrix (CPM)
Competitive Profile Matrix (CPM)
Matrix (CPM)
Analisis mendalam Analisis yang agak Analisis yang kurang Analisis luaran yang Analisis yang
dan lengkap SWOT, mendalam dalam mendalam dalam tidak lengkap dalam sangat lemah
Penilaian Faktor SWOT, Penilaian SWOT, Penilaian Faktor SWOT, Penilaian Faktor
Dalaman (IFE), Faktor Dalaman (IFE), Dalaman (IFE), Dalaman (IFE),
Penilaian Faktor Penilaian Faktor Penilaian Faktor Luaran Penilaian Faktor Luaran
Luaran (EFE) dan Luaran (EFE) dan (EFE) dan Matriks Profil (EFE) dan Matriks Profil
3

2 4 Analysis of financial
position of the
organisation
Analisis kedudukan
kewangan organisasi
2 1 Summary of findings and
explanation on strategic
position of organisation
Rumusan hasil kajian dan
penjelasan kedudukan
strategik organisasi
Total
*QN = Question Number / *NS = Nombor Soalan
Matriks Profil Matriks Profil Pesaing (CPM) Pesaing (CPM)
Pesaing (CPM) Pesaing (CPM)
2.5 Insightful and A rather thorough Superficial financial Poor financial analysis No or very poor 10
thorough financial financial analysis analysis covering some covering very little financial analysis
analysis covering covering various of the financial ratios financial ratios
various financial financial ratios
ratios
Analisis kedudukan Analisis kedudukan Analisis kedudukan Analisis kedudukan Tiada atau sangat
kewangan yang kewangan yang kewangan yang tidak kewangan yang lemah sedikit analisis
amat mendalam mendalam mendalam mencakupi mencakupi sedikit kewangan.
mencakupi pelbagai mencakupi pelbagai sebahagian nisbah nisbah kewangan
nisbah kewangan nisbah kewangan kewangan
2.5 Very clear summary Clear summary and Rather clear summary Poor summary and No summary and 10
and clear clear explanation on and explanation on the poor explanation on explanation of
explanation on the the strategic strategic position of the strategic position strategic position
strategic position of position of the the organisation of the organisation of the
the organisation organisation organisation
Rumusan hasil kajian Rumusan hasil kajian Rumusan hasil kajian Rumusan hasil kajian Tiada rumusan dan
dan penjelasan dan penjelasan dan penjelasan dan penjelasan penjelasan
kedudukan strategik kedudukan strategik kedudukan strategik kedudukan strategik mengenai
organisasi yang organisasi yang jelas organisasi yang organisasi yang lemah. kedudukan
amat jelas sederhana jelas strategic
organisasi
17.5 70